Pull up a log, pass the snacks, and crack open the creative canteen! We’re trading stories by the campfire. Think trail mix for your brain: part education, part inspiration, part "oops, we tried that so you don’t have to." Welcome to the wild (and slightly weird) side of purpose-driven business.
Field Notes
Archive
- Creative Ecosystems
- Creative Seasons
- Ethical Business & Marketing
- Marketing Ecosystems
- Pinterest Marketing
- Sustainable Creativity
- The Creative Camp
- anticapitalist business
- attention economy
- brand strategy
- branding
- business development
- community building
- content creation
- content management
- content marketing
- content strategy
- creative liberation
- ethical marketing
- ethical pricing
- marketing
- marketing ecosystem mapping
- marketing management
- nature based business
- sustainable business
- value-first marketing
- working like nature
The Future of Marketing Is Human: Creative Predictions for the New Year
Explore 2025's creative marketing and design predictions focused on human connection, ethical practices, and sustainability. As businesses pivot away from burnout and generic AI-driven trends, discover how custom design, long-form content, and community collaboration will reshape small business marketing. Dive into actionable insights to prepare for a more intentional and impactful future.
Crafting a Sustainable Marketing Strategy: Shifting from Short-Form Content to Intentional, Long-Form Marketing
Learn how to craft a marketing strategy that reflects your values, avoids the noise of short-term trends, and prioritizes sustainability and authenticity. This blog offers actionable steps to help small business owners break free from cookie-cutter approaches and embrace a regenerative marketing mindset.
How to Honor the Holidays Without Centering Consumerism in Your Business
Learn how to navigate the holiday season as a conscious business owner without falling into the traps of overconsumption and materialism. Discover actionable strategies for fostering connection, sustainability, and authentic impact while aligning your holiday marketing with your values. Explore anti-capitalist marketing approaches, slow business practices, and ways to reduce holiday stress while building meaningful relationships with your community.
Transform Your Marketing with Ecosystem Mapping
Learn how to transform your marketing using ecosystem mapping, a sustainable, values-led approach that reduces overwhelm, builds trust, and grows your business in alignment with your creative rhythm. This guide shows you how to design a marketing system rooted in clarity, resilience, and authentic connection.
Escape the Creative Constraints: Why Creative Freedom is Key to Impactful Marketing
Discover the transformative power of creative freedom in marketing with "Escape the Creative Constraints: Why Creative Freedom is Key to Impactful Marketing." This blog explores the significance of aligning your unique vision with authentic expression to foster deeper connections with your audience. Learn how breaking free from industry norms and societal pressures can not only enhance your marketing strategy but also cultivate a more fulfilling and impactful creative journey.
Humanizing Your Brand: The Role of Personalization in Marketing
In a world where traditional marketing often exploits insecurities, personalization emerges as a key strategy that resonates with consumers. This blog explores the importance of personalization as a fundamental approach to marketing, emphasizing the human need for belonging, connection, and community. It highlights the emotional intelligence required to build authentic relationships with customers and underscores why the human touch in marketing cannot be replicated by AI. Readers will discover effective strategies for personalizing content, including understanding their audience, crafting tailored messages, and engaging in community-building efforts. Ultimately, this blog champions personalization as a means to create sustainable, long-lasting relationships that enhance brand loyalty and foster a sense of belonging among consumers.
How We Elevated a Brand’s Pinterest Results for Higher Traffic and Sales
In this blog, we share how we revitalized a brand’s Pinterest presence that was struggling with a 50% decrease in reach and outbound clicks. Through a customized strategy involving detailed analytics tracking, trend analysis, and creative optimization, we successfully increased their visibility, website traffic, engagement rates, and sales. Explore our comprehensive approach and see how a targeted Pinterest marketing strategy can elevate your brand’s online performance.
How to Grow Your Business on Pinterest in 2024: Debunking Myths and Best Practices
Discover effective strategies to harness Pinterest's potential for business growth in 2024. We debunk common myths holding back your success and explore best practices tailored to maximize engagement and reach on this dynamic platform.
Building a Stronger Brand: The Role of Marketing Ecosystems
In this blog, we delve into the concept of a marketing ecosystem and its crucial role in achieving sustainable business growth. Learn about the interconnected elements—from content creation to customer engagement—that form the backbone of a successful digital strategy. Discover practical strategies and expert tips to optimize your marketing efforts and enhance your brand's visibility and impact online.
Circular Economy in Marketing: Shifting Towards Sustainability and Longevity
In today's business landscape, sustainability is not just a trend but a necessity. Explore how circular economy principles challenge traditional linear production models in marketing. Discover actionable strategies to align your marketing practices with sustainability goals, reduce environmental impact, and foster consumer engagement through responsible consumption initiatives. Join us in embracing a circular approach to marketing and contribute to a more sustainable future.
Content Lifespans: A Guide to Sustainable Content Marketing
In the ever-evolving world of digital marketing, understanding the lifespans of different content types is crucial for building a sustainable and effective strategy. Our blog explores the intricacies of content longevity, offering expert insights and actionable tips to help your brand stand out and make a lasting impact online. From Instagram grid posts to blog content and beyond, discover how to optimize your content strategy for maximum visibility and engagement across all platforms.
How To Establish A Sustainable Content Batching Workflow
Discover how to revolutionize your content creation process with task stacking! Learn practical tips to boost productivity, maintain quality, and unleash your creativity with a sustainable approach to content batching.
Making Your Marketing Matter in 2025: Sustainable Strategies for Creative Small Businesses
Explore a refreshing approach to marketing that goes beyond social media. This blog shares actionable strategies like long-form content creation, PR opportunities, and authentic networking to help small businesses and entrepreneurs build lasting connections and achieve sustainable growth. Step into 2025 with intentional marketing that aligns with your values and vision.
Lights, Camera, Action! How to Master B-Roll Filming at Home
Discover expert tips and tricks for creating captivating B-roll footage from the comfort of your own home. Learn how to capture versatile shots, enhance your lighting, and edit like a pro to elevate your video content. Lights, camera, action – it's time to shine with engaging B-roll filming!
Content Management Made Easy: A Guide to CMS for Small Businesses
Struggling with content marketing? Discover how a Content Management System (CMS) can streamline your workflows, improve branding, and save you time. Learn more in our comprehensive guide!
Redefining Engagement: Building a Human-Centered Online Brand Community
What if we stopped chasing likes and started cultivating relationships? In this blog, we explore what engagement really means for purpose-driven brands—and how to shift from surface-level metrics to meaningful, human-centered interactions. You'll learn how to grow an online community based on trust, connection, and shared values, not just visibility. With practical tips and a mindset refresh, this guide helps you build engagement that feels good, makes an impact, and supports your brand’s long-term vision. Perfect for creatives, small business owners, and conscious entrepreneurs ready to build with heart.
Value-First Marketing: Ethical, Sustainable Content Strategy
A guide to value-first marketing for creatives and small businesses. Learn ethical marketing strategies, content ideas, and sustainable ways to grow your audience.
How to Get Into a Creative Flow for Monthly Content Planning (Without Burnout)
Learn how monthly content planning can help you align your digital presence with your life’s rhythm, avoid burnout, and stay inspired. This guide is perfect for creatives, slow-living enthusiasts, and small business owners looking for sustainable and effective content strategies. Explore actionable tips and creative solutions to create meaningful, authentic content that resonates with your audience.
A Behind-the-Scenes Look Into Our Notion Content Management System for Marketing Departments
In this blog post, we delve into the transformative power of Notion as a content management system for marketing departments within creative businesses. Learn why Notion's customization, user-friendly interface, and collaborative features make it an ideal choice for managing marketing efforts. We outline the key components of a robust marketing management system, including research and strategy, content calendars, resource centers, and channel-specific databases. By following our structured content management flow, you can streamline your marketing processes, enhance audience engagement, and ultimately elevate your brand's presence in a competitive landscape. Join us as we explore how implementing effective systems can lead to sustainable growth and creative liberation for your business.

