Tend & Grow ✱ Marketing, PR & Community
Your work is in motion. Now it’s growing into its next evolution, and it needs a partner to help get it there.
You've carried your work this far. The community is forming, and the offers are taking shape, but holding the strategy, the marketing, and the vision has become a second full-time job. Tend & Grow provides ongoing marketing management, PR, and strategic community support: the strategy to guide it, the systems to hold it, and the creative work to bring it to life. All from a partner who knows your work deeply and cares about it as much as you do.
Not a consultant who hands you a plan and disappears. Not a social media manager posting on autopilot. A thinking partner who helps you keep growing without burning out or losing the integrity of what you've built.
Find your service
BRAND FOUNDATIONS
MARKETING STRATEGY + SYSTEMS
CREATIVE ECOSYSTEM MAPPING
THOUGHT LEADERSHIP POSITIONING
MARKETING MANAGEMENT
CONTENT ECOSYSTEM & SEARCH
OUTREACH & PR
COMMUNITY BUILDING & ENGAGEMENT
You’re in the right place if…
You're stretched across too many things at once, and nothing feels fully held.
You've been doing your own marketing, and it's starting to cost you more than it gives.
You're preparing for something significant, and you want a partner to support you in the unfolding.
You have something original to offer the world, and you want to build a platform for it that lasts.
You want continuity: someone who knows your work and shows up consistently to support it.
Map it ✱ build it ✱ tend it
There's no single path through Tend & Grow. Some people start by mapping what they have, some need a strategy and systems built, and others arrive with a plan in hand and want help managing it. Start wherever you are. These three fit together when you need them to and stand on their own when you don't.
Map it
Creative Ecosystem Mapping gives you the whole picture: what you have, what's missing, what to focus on first.
Build it
Marketing Strategy & Systems turns that picture into a plan and the playbooks you and your team can run.
Tend it
Marketing Management keeps it all growing, month after month, with planning, content, and care.
Outreach & PR, Community Building, Content Ecosystem & Search, and Thought Leadership Positioning can join at any stage or stand on their own.
Which service fits?
Service
Best For
Typical Timing
Starting at
Custom and budget-based pricing is available for every service. Payment plans also available.
Creative Ecosystem Mapping
Project
Turning scattered platforms and plans into a clear picture of what to focus on first
$1,200
Marketing Strategy & Systems
Project
A clear strategy and repeatable systems your team can run
$1,200
Marketing Management
Monthly
Ongoing marketing, held with you every month
$1000
Content Ecosystem & Search
Project or monthly
A blog, newsletter, or Substack that keeps growing and gets found
$1000
Outreach & PR
Project or monthly
Getting your work in front of the right people and publications
$1,500/mo
Community Building & Engagement
Project or monthly
Tending the relationships your work grows from
$[price]
Thought Leadership Positioning
Project
Articulating what you think and where to share it
$1,500
Creative Ecosystem Mapping
Marketing and brand ecosystem mapping for small businesses and movements
What is a creative ecosystem?
These are the core elements of every Brand A creative ecosystem is everything that helps your work become known and trusted, and the ways those parts feed each other: your values, brand, website, offers, content, channels, relationships, and community.
Most businesses are taught to see marketing as a funnel, a machine that pushes people from stranger to sale. We see it as an ecosystem: a living system that's healthy when its parts are connected, suited to where they're planted, and able to sustain themselves without constant forcing.
In a healthy ecosystem, a blog post leads someone to your newsletter, the newsletter brings them to a workshop, the workshop introduces them to a collaborator, and the collaborator sends someone new back to you. In a struggling one, you're posting everywhere, nothing connects, and every result has to be forced.
The parts we map:
Roots: your values, positioning, and the story of why your work exists
Soil: your brand, website, and the systems everything else depends on
Growth: your offers, content, and the channels where people find you
Pollinators: the relationships that carry your work further, like collaborators, referral partners, press, and clients who talk about you
Community: the people who gather around your work and help sustain it
Seasons: your rhythm, your capacity, and what you can realistically tend right now
What mapping does:
Before you can tend something well, you need to see it clearly. Most people who come to mapping aren't confused about what they're building; they're unsure how the parts relate and what to do first.
Creative Ecosystem Mapping turns a tangle of platforms and half-formed plans into a clear picture of what you have, what's missing, and what to focus on next. Using our Ecological Roles of Care framework, we also look at how you naturally build trust, so the plan fits how you actually work instead of a generic playbook.
What's included:
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A thorough review of your brand, website, content, platforms, offers, and community touchpoints: what exists, how it's working, what's missing, and where the parts aren't supporting each other.
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We identify your primary, secondary, and tertiary roles, and which ways of marketing fit how you naturally build trust, from newsletters and podcasts to referrals, collaboration, and local presence.
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A visual map of how your offers, platforms, and content connect: what's linked, what's siloed, and how someone moves from first discovering you to becoming a client or community member. Many people have never seen their own ecosystem laid out this way.
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The missing pages, underused platforms, unclear offers, and connections that don't exist yet but should, plus the places where a small shift could make a real difference.
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A prioritized guide to what to work on, and in what order. Not everything that could be improved, just what matters most for where you are.
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A visual and written reference you'll return to whenever you're weighing a new offer, platform, or direction.
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Specific actions, timelines, and priorities for the three months after mapping, sequenced so they feel doable.
You have several offers, platforms, and projects running, and no clear picture of how they fit together.
You're about to make a big decision (a rebrand, a new offer, a platform shift), and you want to understand the whole ecosystem before changing part of it.
You feel scattered by your own marketing, and you want someone to help you see it clearly and say honestly what to prioritize.
You're considering ongoing support and want to understand where you are before choosing what kind.
This is for you if…
Starting from $1,200
Payment plans & budget-based pricing available. Inquire to learn more.
Not sure where to start? An ecosystem map is often the clearest first step.
Marketing Strategy & Systems
Marketing and brand ecosystem mapping for small businesses and movements
A strategy is only useful if you can run it on an ordinary Tuesday. Marketing Strategy & Systems builds both halves: a plan for which channels fit how you naturally build trust, and the playbooks, workflows, and templates that let you and your team carry it out without starting from scratch every time.
This is where the map becomes something you can act on. It's especially useful for small teams, where everyone touches marketing and no one quite owns it.
What's included:
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Which channels fit how you naturally build trust: email, your website, in-person experiences, partnerships, directories or listing platforms, and social approaches that don't ask you to perform. Just as clearly, what you can stop doing.
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Your step-by-step approach to the moment that matters most in your business, like a launch, an event, a new listing, or a new client welcome, so it happens with the same care every time.
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An editorial plan built on what you know best, plus the site structure, FAQs, and consistent business information that help people find you in search and in answers from AI tools.
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Written procedures for content, brand use, launches, and approvals, with clear lines for who does what.
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Everything lives in one shared Notion workspace, with a walkthrough so it's easy to use from day one. We also provide a well-documented guide that outlines all developments.
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One-on-one onboarding for each team member, assistant or VA training on the new systems, a shared template library, and check-ins on how the rollout is going.
A channel strategy, a signature workflow, a blog and SEO plan, and a playbook your whole team can follow.
Typically 4–6 weeks · From $1,200
Custom and budget-based pricing available.
You leave with:
You know what you offer and who it's for, but marketing happens in bursts, whenever someone has time.
You have a small team or an assistant, and everyone does marketing a little differently.
There's a moment in your business that should feel signature every time, and right now it depends on the day.
You want to be found through what you actually know, not through constant posting.
You'd like a strong plan to run yourself, or you want it in place before handing off ongoing marketing.
This is for you if:
Want a plan your whole team can run? Let's talk about what it needs to hold.
Marketing Management
Ongoing marketing management for small businesses, practitioners, and teams
Marketing that doesn't ask you to perform, chase algorithms, or trade your values for attention. Marketing Management is a monthly partnership: we plan and strategize with you, design and publish content, watch what's landing, and adjust, so your marketing keeps growing without you holding all of it.
We are not a social media manager that just posts on autopilot. We function as a strategic and creative partner who knows your work and tends your whole marketing ecosystem: social, blog, email, search, and the systems that connect them. Both tiers below are able to be customized to your needs.
Planning, in every tier
Monthly planning (60 minutes): review the last month, approve next month's content calendar and strategies, and confirm upcoming launches, events, blog and email topics.
Quarterly planning (60–90 minutes): review the last 3 months of brand presence, results, and priorities, and set themes, intentions and campaigns for the next quarter.
Each month
Social media posts
Post formats
Blogs / Emails
How things get written
SEO and AI search
Signature workflows (launches, events, new offers)
Monthly snapshot
Brand stewardship and approvals
Choose your tier:
Core Tier
2 a week (8 a month). You draft, we refine
Carousels, single images, and short reels edited from your footage
1 a month, edited and published
From talking points you prepare
Monthly review, 2 Google Business Profile posts, website SEO maintenance
Up to 2 a month
Short report with recommendations
Included
Full Ecosystem Tier
3 a week (12 a month). We draft, you edit
Same, plus a weekly set of 3–5 stories
2 a month, edited and published
From our monthly planning notes; no extra prep
Everything in Core, plus 2 more Google Business Profile posts, SEO applied to each blog, and ongoing auditing
Up to 4 a month
Short report, reviewed live in planning
Included
Planning opens the month, content runs weekly, reporting closes it.
Every week: edit requests by Wednesday or Thursday, final approvals by Friday.
Everything lives in one shared Notion portal: the project and content calendars, approvals and feedback, a single request channel, your playbook and brand guidelines, meeting notes, and files. No Notion experience needed; we'll walk you through it at kickoff.
How we work together:
Access to your social accounts, website editor, and Google Business Profile at kickoff
Approval of each month's calendar within 5 business days
A shared folder / Notion page for photos, video, and phone footage
Blog topic approval, and talking points or themes depending on your tier
Client testimonies and stories you want to share and questions you hear often (they feed search and AI answers)
Weekly feedback by the deadlines
What we'll need from you:
Starting at $1,500 (Core) and $2,000 (Full Ecosystem) · 6-month minimum
If your marketing is costing more than it gives, that's exactly what this partnership is designed to change.
This is for you if…
You've been doing your own marketing, but you don’t feel confident about what you’re doing or how you’re doing it. You want a creative and strategic partner to help run things in a more cohesive and sustainable way.
You've tried a social media manager or marketer before, and they didn't understand your values, your audience, or the way you want to uniquely approach marketing.
You want your marketing to keep going through your busiest seasons, without you having to be constantly on.
You care how your marketing feels to receive and the impact it has on those exposed to it, and you want someone who takes that as seriously as you do.
Content Ecosystem & Search
Blog, newsletter and SEO strategy
Think of your thought leadership, writing practice, and creative projects as a digital garden: a living body of work where ideas grow in public, compound over time, and let people find their way in at whatever depth suits them. Content Ecosystem & Search builds that garden and the paths into it: your blog, newsletter or Substack, email, and the search structure that helps people find your work long after you publish it via search engines and a strong digital footprint.
Most content strategies run on volume: post more, publish more, show up more. This one runs on depth and longevity, with the right platforms, structure, and rhythm, so your body of work keeps working without you constantly producing something new. It's how we tend our own Field Notes.
The strategy: what's included
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A clear-eyed look at where you publish now, and a reasoned recommendation for your home base (blog, Substack, newsletter, or a combination) and how each connects to the others.
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The categories and cornerstone pieces your work is built around, with internal linking that lets readers and search engines go deeper. Good architecture makes a body of work more valuable as it grows, not just bigger.
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The words your readers search and the questions they ask AI tools, built into your topics, headings, and FAQs. Not gaming search engines; making sure work you're already doing can be found.
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How a reader moves from a post to your list to working with you: a welcome sequence, sign-up points across your site, and lead magnets worth subscribing for.
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How one piece becomes many across your channels, so a single essay can feed a newsletter, social posts, and a talk without starting over.
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Which existing pieces to update, combine, or retire. Composting what's no longer serving you is as important as planting something new.
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A realistic rhythm built around your actual capacity, and a process for moving pieces from idea to published with as little friction as possible.
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Specific pieces, themes, and dates to establish the rhythm and build momentum from the start, plus a launch or relaunch plan if you're opening a new platform.
Optional: ongoing content stewardship
For writers, educators, and practitioners whose work centers on long-form publishing, monthly support to keep the garden tended: editorial planning, editing and publishing a select number of pieces a month, newsletter production, SEO updates, a quarterly content refresh, and a plain-language look at what's working and what could be enhanced.
You want a publishing home (a blog, Substack, or newsletter) and aren't sure which platform, structure, or rhythm fits.
You've been publishing for a while, but each piece stands on its own instead of building toward something.
You have a library of past writing that isn't being found, or isn't leading readers anywhere.
You want your writing to reach people beyond your immediate network, without chasing algorithms or producing at a pace you can't sustain.
This is for you if…
Strategy and Ongoing stewardship from $1000/month ·
Custom and budget-based pricing available.
Want a body of work that keeps growing long after you publish it? Let's talk about the garden you want to tend.
PR and outreach for small businesses, nonprofits, and movements
Outreach & PR
Getting your work in front of the people and publications who should know about it, through relationship-building and embracing collaboration over competition. We find the outlets, podcasts, events, and partners that fit your work, pitch with care, and build the kind of relationships that make each next opportunity super aligned.
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The publications, podcasts, events, and partners that fit your work and the community you serve, and the story angles that make you worth featuring.
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Thoughtful, personalized pitches to the right people, with follow-up that stays respectful of their time.
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Identifying and pitching guest article opportunities and support drafting them.
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Introductions to organizations and people whose work sits next to yours, for collaborations, co-hosted events, and cross-promotion.
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Your bio, story angles, pitch language, and assets in one place, ready to share.
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A simple record of every contact, conversation, and follow-up, so relationships keep building instead of starting over.
What's included
This is for you if…
You're launching something, like a book, an offer, or a campaign, and want it to reach beyond your own followers.
You have real expertise, but few people outside your network know about it yet.
You're a movement or nonprofit that needs press and partners to grow.
You're tired of cold pitching alone and hearing nothing back.
A note on honesty: no ethical PR partner can promise placements. What we can promise is thoughtful, persistent outreach to the places your work is aligned with and strategic approaches that make you feel proud of the way you are working to form relationships.
Campaign or monthly · From $1000·
Custom and budget-based pricing available.
Community Building & Engagement
Community building strategy for values-led businesses
We don't build audiences. We tend webs of relationship. Community Building & Engagement helps you grow the community your work depends on, online and in person, through gatherings, collaborations, and the small, consistent gestures that make people feel part of something.
What's included
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Who your community is, where they gather, and what you could contribute to them as a gift that adds value while strengthening the whole.
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Planning workshops, meetups, groups, or online gatherings that bring people together and give them a reason to return.
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The organizations, businesses, and people whose work sits next to yours, and how to build reciprocal relationships with them.
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How to show up in your neighborhood and region: markets, directories, local organizations, and in-person spaces.
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How you'll show up for your community regularly, so connection doesn't depend on a launch.
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Making it easy and natural for the people who love your work to share it.
Your clients mostly come through relationships and referrals, and you want to tend that on purpose.
You're a movement or nonprofit growing your members, volunteers, or supporters.
You want to rely less on social media to reach people.
You host events or gatherings, but they don't build into anything lasting.
This is for you if…
Project or monthly · From $1000 ·
Custom and budget-based pricing available.
Thought Leadership Positioning
Thought leadership strategy for educators, practitioners, and movement builders
You have something original to say, developed through years of doing this work and thinking carefully about it. The challenge isn't having a perspective. It's finding the clearest articulation of it, and a strategy for sharing it that reaches the people who need it.
Thought Leadership Positioning moves between the philosophical and the practical. First, we get clear on what you actually think: not a polished version of what sounds good, but the specific, hard-won perspective you've developed. Then we build the language and strategy for sharing it, rooted in your values rather than what performs well on LinkedIn.
What's included
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Deep discovery conversations, reflective exercises, and collaborative sense-making to surface the perspective you've already developed and what makes it distinct.
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Your key ideas, the central question your work addresses, and the language that captures your perspective clearly, so everything you write, speak, or teach stays coherent and recognizable.
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The one or two places your thought leadership should live, chosen for your perspective, community, and capacity, so you can build deeply instead of spreading thin.
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What to publish, in what order, and how often, built around an arc that develops your thinking in public over time.
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How your thought leadership sounds, from register and vocabulary to how you handle nuance, specific enough to use on the page.
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Bios and pitch language in several lengths for speaking, podcasts, collaborations, and press.
You're moving from doing the work to teaching, speaking, or writing about it.
People ask for your perspective, but you struggle to put it into words that hold up in writing.
You want to be known for a clear point of view, not just a list of services.
You'd like to speak, write, or appear on podcasts, and need the language and positioning to pitch yourself well.
This is for you if…
From $1,500 · On its own or as part of an ongoing Tend & Grow partnership
Custom and budget-based pricing available.
Pairs well with: Outreach & PR
Common questions about Tend & Grow
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Strategy & Systems builds the plan and playbooks for you. Marketing Management implements them for and with you every month. Many people start with the strategy and move into management.
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Not always. It's the clearest starting point if you're unsure where you are or what you need. If you already know, we can start wherever makes sense.
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Marketing Management has a 6-month minimum commitment because marketing needs a few seasons to take root. Project-based services have no ongoing commitment.
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No. Social media is one part of the ecosystem and only 1 type of marketing, alongside your blog, search, email, and planning. If social media isn't right for you, we'll say so and build around the channels that are.
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When people ask tools like ChatGPT or Google's AI answers for a recommendation, those tools draw on information from across the web, like websites, business listings, reviews, and FAQs. AI search work makes sure your information is clear, consistent, and easy for those tools to find.
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Yes. Marketing Strategy & Systems includes an optional team rollout, and Marketing Management has a team support add-on for businesses with several people doing marketing.
Let's tend what you're growing
Tell us what's in motion, where you want to head, and where it feels heavy. We'll help you find the right kind of support
Need the foundation first?