Illustration of two hands with roots extending from their fingertips, set against a cloudy sky background with the words 'SO HUM' above.

Creativity  That Makes

a Difference

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We’re a people-and-planet-first studio offering ethical creative services that help you build more than a brand; we help you build impact.

Every design, website, and piece of storytelling is crafted with care for both the world you live in and the community you serve. Our mission is to bring out your fullest potential, amplify your creative gifts, and use business as a tool for lasting positive change.

Let’s grow outside the grind, tap into liberated expression & build something meaningful.

We believe that business should never come at the expense of people or the planet. We exist to challenge extractive, exploitative, and attention-driven systems, and to offer an alternative.

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The Heart Behind Our Work

People-first creativity: Helping you share your gifts, purpose, and vision in ways that feel authentic.

Planet-first practices: Prioritizing sustainability, conscious design, and long-term impact.

Social change: Using creativity to disrupt harmful systems and create the world we dream of into existence.

Community + care: Beyond client work, we engage in advocacy, community building, and decolonial approaches.

We believe in: Creativity as liberation, not performance. Design as a vessel for creating change, not just aesthetics. Marketing as a relationship, not manipulation. Growth that is sustainable and regenerative, not rushed and extractive. Business as a practice of care and renewal, not extraction.

Pick Your Creative Path

Our services are more than a checklist of deliverables. They’re pathways to help you build a presence that feels aligned, impactful, and true to who you are. Each offering is designed with people and planet in mind, blending creativity with strategy so your work can thrive with integrity. Every service we offer is a tool to help you express who you are, share your creative gifts, and contribute to the change you’re here to create.

Branding Services

From quick Creative Sprints to full Brand Ecosystem development, our branding work is about rooting you in clarity, integrity, and expression. We help you uncover your creative identity, plant it in fertile ground, and give it room to grow into something lasting.

Creative Direction + Strategy

Think of this as the compass for your creative journey. Our co-creative mentoring brings clarity and cohesion to your vision, while our creative direction ensures every piece feels connected and aligned. This is where artistry meets intentional planning, giving you the confidence to grow on your own terms.

Design Services

Design is the language your brand speaks every day. Whether through websites, visual identities, illustration, or marketing collateral, we create designs that carry your story with intention. Every piece is built to be consistent, artful, and aligned with your values… not just beautiful, but meaningful.

Colorful rainbow-colored sticker board with the words 'GOOD' and 'STUD' in white letters.

Not sure where to start?

No problem! Many people explore multiple paths, or create a custom path of their own making! We can help you find what’s right for you.

We take on a limited number of projects each quarter to ensure each client gets our full care and creative attention. Fill out our inquiry form to start the conversation.