Every project here started with a real person carrying something worth sharing… a practice, a movement, an organization, an idea that deserved to be seen. Our work looks different every time because it's built around the client, not around a house style.
Below you'll find case studies across brand identity, web design, creative ecosystem strategy, and marketing management… organized by the kind of engagement it was and what the client was trying to build. Some of this work is visual. Some of it is strategic. All of it was made with the same care.
Client Work & Case Studies
Our Work by Area of Support
There are many ways that our creative studio supports creatives and purpose-driven businesses. Choose the path that feels most relevant to where you are right now.
Take Root ✱ Brand & Web
Foundation work. Brand identity, web design, messaging, and the creative infrastructure that makes the depth of a practice or organization visible to the people it's meant for.
Carly Puch ✱ UNWIND Movement & Media
Yoga teacher, podcaster & writer, Northern Minnesota
Services: Brand Foundations · Web Design
Carly's work had grown into something that held both wellness and justice (rest and resistance together), but her site was still telling an older, smaller version of the story. She left with a brand and web presence that finally caught up.
Ashley Katzakian ✱ SoHum Collective
Holistic Wellness Practice in Portland, Oregon
Services: Brand Ecosystem Development + Brand Identity
Ash had a vision for So Hum that was fully formed on the inside, rooted in soul, in feeling, in a specific energy, and needed a brand identity that could carry all of that outward, visibly and completely. She left with something she describes as magical, diverse, and built to grow with the business through many future iterations.
Tumbleweed ✱ Childcare Community
Infant and pre-school houses in Portland, Oregon
Services: Brand Foundations · Brand Identity
Tumbleweed is a childcare program for infants, toddlers, and preschoolers focused on optimizing individualized and healthy development in a way that promotes a culture of inclusion. We supported Tumbleweed in cultivating a brand identity that expressed their commitment to mindful, emergent, anti-bias, anti-racist, and community-oriented pedagogy and business practices.
The Ocean Healing Institute ✱
4-Month certification program hosted globally
Services: Brand Identity + Web design
Sophie came to us ready to elevate the branding for her signature certification program. Together, we developed an enhanced brand identity that more clearly reflected the essence of the program. As well, we created a new sales page for their program that implemented the new branding.
Babkush ✱ Jewish Bakery
A Jewish Bakery in Portland, Oregon
Services: Brand Identity, Messaging and Website Optimization
Babkush came to us during a phase in their business journey when they were ready to expand and grow. We worked together to clarify their brand language and visual expression. From there, we optimized their current Square website by updating the visual aesthetics and messaging so that everything is cohesive and consistent.
Brittany Banna ✱ Shine Together
Community builder and educator
Services: Brand foundations, Messaging architecture, Brand identity, Website launch
A community educator who came in unsure and scattered… and left with a creative presence that finally reflected the depth and intentionality of what they'd been building for years. Brittany founded Shine Together with the intention of helping teams and individuals revive and get their footing back. She came to us in the very early stages of her startup journey, seeking support with brand foundations, brand identity, and website launch.
Tend & Grow ✱ Strategy and Partnership
Ongoing work. Creative ecosystem strategy, marketing management, thought leadership positioning, and project stewardship for leaders whose work is already in motion… and who need someone to help hold the complexity with care. This work isn't always visual. What you'll find here are outcomes, process, and the specific complexity that was navigated, because that's what these engagements actually produce.
Rocks With Sass ✱ Retail shop
Crystal Shop in Columbus, Ohio
Services: Brand strategy, Social Media Management, Pinterest Management, Blog Management
A retail brand that needed its creative presence to match the personality and quality of what it was actually selling… clear, considered, and unmistakably its own.
Mollie Birney ✱ Clinical Life Coach
A clinical life coach in Portland, Oregon working globally
Services: Brand Identity, Web design, Website management, Email marketing management, Blog management, Social media management, PR and outreach
Mollie Birney is a full-service marketing and project management client of DoGoodBiz Studio. We support Mollie with all aspects of her brand ecosystem, from managing all marketing channels and helping craft content to creating all brand design assets and managing PR and community building.
A note on how we work and what you won't see here
Some of our most significant engagements aren't represented here because the work was confidential, ongoing, or because it happened in the strategy and relationship layer rather than the visual layer.
If you're looking for proof that we can hold complex, layered, values-rooted work, the testimonials below are a more honest picture than any portfolio image. And if you want to talk through a specific kind of work we do, reach out. We're always happy to share more context about how we've navigated projects.
Working with DoGoodBiz Studio tends to feel like…
“Working with Natalie is like working with your bestie who’s a super talented graphic designer. They were approachable and professional. I now have greater confidence in sharing not only my website but also what I do. Easier to explain and share my offerings. The business branding is now caught up to where I am.
Carly Puch - Unwind Movement & Media
“Natalie brought my business, from the lens of my soul, to life - gave So Hum a face to stand behind. I’m so proud to display the imagery they created because not only does it completely encapsulate everything So Hum stands for, you can feel the love and emotion I have for this work through the imagery.”
Ash Katzakian — So Hum Collective
“Working together and learning how to create systems for our marketing content has trickled down into every other aspect of my business. My team is now more self sufficient which allows me, the owner, time to work on projects I am passionate about and will propel the business forward.”
Retail Shop — Rocks With Sass
“Their kindness and warmth were matched with a refreshing edge and clarity that made me feel both grounded and inspired. The process never felt transactional; it felt deeply personal, collaborative, and rooted in care. I knew I wasn’t just another client; they were invested in me and my vision from start to finish.”
Community Builder — Shine Together
We work relationally and with intention, building systems that support people over time rather than chasing quick wins. Our work resists extraction, urgency, and growth-for-growth’s sake, in favor of clarity, care, and longevity. We believe good work deserves structures that can hold it.
Curious about the thinking behind the work? Field Notes is where we write about the strategy, philosophy, and practice that shapes every project we take on
“Working with DoGoodBiz Studio changed everything about how I market. It finally feels like I’m running my business, not the other way around.”
“Working with DoGoodBiz Studio changed everything about how I market. It finally feels like I’m running my business, not the other way around.”
Ready to build something together?
If something here resonates, reach out and let’s have a conversation!