A Relationship-Driven Rebrand & Marketing Ecosystem Management

for Mollie Birney

Services Provided:
Branding · Website Design · Marketing Management · Creative Direction · Project Management · Email Strategy

Meet the Client

Mollie Birney is a clinical life coach with a background in therapy, known for her no-nonsense, radically honest approach to transformation. Her work centers on real conversations, sharper tools, and tangible growth. When we first began working together over two years ago, her online presence didn’t fully capture her brilliance, the depth of her practice, or the unique trust she builds with her clients.

She needed a partner who could deeply understand her voice, values, and vision… and bring it all to life with clarity, creativity, and care.

A smartphone displaying an Instagram profile page with various posts related to self-trust, mental health, and learning, against a background of overlapping beige, dark blue, and muted blue circles.
A woman sitting cross-legged on a beige chair near a large window, smiling and looking at the camera.

Our Approach

At DoGoodBiz Studio, we don’t believe in surface-level branding or one-size-fits-all marketing plans. We build partnerships, and that’s exactly what we did with Mollie. Over two+ years, we’ve worked closely and intentionally to evolve every part of her brand and marketing ecosystem.

Our partnership with Mollie is rooted in deep listening and consistent collaboration. We’ve taken the time to truly know Mollie, her tone, quirks, strengths, and sensitivities so that we can show up as a true extension of her brand. From video editing to Instagram graphics, every touchpoint is crafted to feel like her.

We’ve also supported her behind-the-scenes efforts, streamlining systems, automating workflows, and optimizing her digital ecosystem to reduce friction for her audience and increase ease for her team.

Results & Impact

Through our ongoing partnership, Mollie has:

  • Gained a stronger, more recognizable brand presence both online and in her local community

  • Increased organic engagement across email, website and Instagram without content burnout

  • Seen an increase in user experiences through simplified, user-friendly digital flows

  • Launched new offers and experiences with clarity and confidence

  • Built a marketing system that supports sustainable growth rooted in authenticity

  • Stepped into her most aligned and expressive digital presence yet

Illustration of a webpage and a smartphone displaying a coaching service website, featuring a woman smiling and seated in a chair, with text highlighting coaching methods and client testimonials.
A digital collage showing various project management tools like dashboards, calendars, and task boards, emphasizing collaboration and ongoing partnerships.

Final Thoughts

Working with Mollie is a representation of a collaboration rooted in trust, creative flow, and shared values, all things we are incredibly proud to be a part of. This case study reflects what’s possible when marketing and branding are approached not just as a strategy…but as a sacred space for expression, impact, and growth.

We’re proud to support the magic Mollie brings to the world and even prouder of the intentional, human-first brand we’ve built together.

Inspired by Mollie’s story?

We’d love to support yours.