A woman with tattoos on her arms and shoulder, wearing a colorful tropical shirt and black shorts, sitting on a vintage black and wooden sofa, reading a beige Field Notes notebook, with a yellow retro rotary phone beside her, in a rustic room with peeling wall paint and yellow curtains.
A yellow field guide book with red text reading 'Field Guide' on the cover.

Pull up a log, pass the snacks, and crack open the creative canteen! We’re trading stories by the campfire. Think trail mix for your brain: part education, part inspiration, part "oops, we tried that so you don’t have to." Welcome to the wild (and slightly weird) side of purpose-driven business.

Field Notes

Ethical Business & Marketing natalie brite Ethical Business & Marketing natalie brite

Our 2026 Anti-Trend Report: What We Refuse To Participate In And What We’re Growing Instead

This 2026 Anti-Trend Report outlines the harmful cultural and industry trends conscious creatives and small businesses must reject in the year ahead—from colorism in design and gendered branding to extractive economics, hustle culture, and unethical AI. Instead, we explore the values, practices, and liberatory business models worth cultivating: human-centered marketing, ethical technology, circular and local economies, creativity-first entrepreneurship, embodied business practices, and community-rooted ecosystems. This article serves as both a manifesto and a field guide for creative entrepreneurs committed to values-driven work, justice-oriented branding, and sustainable business growth in 2026 and beyond.

Read More

A Guide to Creative Seasons

This article explores healing creative burnout through a seasonal, nature-based framework. It shares a personal story of unhooking from urgency culture, understanding inner creative seasons, rebuilding a creative ecosystem, and embracing sustainable, anti-capitalist approaches to creativity. Companion to the Creative Season Almanac workbook.

Read More
anticapitalist business natalie brite anticapitalist business natalie brite

Imagination as Infrastructure: Reimagining How We Live, Work, and Create Beyond Algorithms and Capitalism

Discover how imagination can guide us through a changing world. This essay explores how creatives, entrepreneurs, and small studios can move beyond social media algorithms, capitalism, and burnout to build sustainable ecosystems of work, art, and community rooted in care, collaboration, and creativity.

Read More
creative liberation natalie brite creative liberation natalie brite

Field Guide to Creative Survival

As familiar systems shift and old structures dissolve, our creativity becomes both refuge and resistance. The Field Guide to Creative Survival invites you to reimagine creativity as a living ecosystem — rooted in connection, sustained by community, and inspired by the natural world. Inside, you’ll find prompts, reflections, and maps to help you nurture your creative life force and thrive in uncertain times.

Read More
marketing natalie brite marketing natalie brite

Rethinking business in the age of surveillance capitalism

The old marketing playbook promised certainty: post daily, follow the algorithm, stay neutral, and growth would follow. But that world is gone. Social platforms now function less like community spaces and more like surveillance machines—selling our data, censoring dissent, and rewarding compliance. Small business owners and creatives are still told to “just follow the rules,” but those rules don’t just fail us now—they bind us to the very systems dismantling our freedoms. The game has changed. Our marketing must change too.

Read More
attention economy natalie brite attention economy natalie brite

Hyperreality & Social Media: How Conscious Brands Can Keep It Real

We live in an age where simulation often feels more real than reality. From curated feeds to staged “authenticity,” social media has blurred the line between truth and performance. French philosopher Jean Baudrillard called this hyperreality—a concept that feels more urgent than ever as billionaires and tech platforms profit from our disconnection.

In this article, I share how stepping back from constant posting led me to see the costs of hyperreality more clearly, why discernment is our most vital responsibility, and what conscious brands can do to resist simulation. You’ll learn practical ways to ground your marketing in truth, protect what’s sacred, and model presence for your community—because in a world where simulation sells, defending what’s real may be the most radical act of all.

Read More
anticapitalist business natalie brite anticapitalist business natalie brite

Reclaiming Your Attention: A Creative’s Guide to Navigating the Attention Economy

The internet was supposed to free us. Instead, it’s become a machine that extracts our time, energy, and creativity. In this guide, we unpack how the attention economy hijacks our focus—and share tools for reclaiming your digital presence. From creative boundaries to alternative platforms, this is for the makers, thinkers, and artists who refuse to be mined.

Read More
natalie brite natalie brite

Letting Go of “Scaling” for Scaling’s Sake

Forget the hustle myth. Explore a more meaningful approach to business growth—one rooted in sustainability, alignment, and creativity. This blog dives into slow entrepreneurship, anti-scale truths, and how to define success on your own terms.

Read More
creative liberation natalie brite creative liberation natalie brite

What Is Creative Liberation? A Guide to Reclaiming Your Creative Freedom in a World That Profits From Your Silence

Creative liberation is the process of reclaiming your creativity from the systems, expectations, and internalized rules that keep you small. In a world shaped by algorithms, productivity culture, and capitalist pressures, your creative freedom becomes an act of rebellion — and a path back to yourself. This guide explores what creative liberation truly is, how social conditioning impacts your creativity, and how to break free through nature-rooted practices, unlearning, and intuitive experimentation. Whether you’re an artist, creator, healer, or small business owner, this piece will help you reconnect with the creative voice you were never meant to silence.

Read More
sustainable business natalie brite sustainable business natalie brite

A Field Guide for Creatives Ready to Grow Outside the Grind

Field Zine Vol. 01 is part manifesto, part field guide—a creative offering for artists, makers, and thinkers ready to break up with hustle culture and reclaim their creative practice. Designed with intention, this zine moves through four organic phases—Compost, Seed, Tend, and Bloom—offering gentle prompts, collage-style visuals, and room to return to your most instinctual creative rhythms. This blog shares the story behind the zine, its purpose, and why it was created as an act of resistance and return. Perfect for creatives seeking slow growth, deeper meaning, and liberation from content culture.

Read More
sustainable business natalie brite sustainable business natalie brite

How to Begin Again in Business: with Alignment, Not Pressure

After a year of intentional dormancy and creative reflection, I’m pressing reset—not from a place of pressure, but from a place of truth. This essay explores what it means to compost old strategies, trust your creative timing, and build a business that grows like a garden: with patience, presence, and care. If you're craving slower rhythms, deeper meaning, and a return to alignment—this one's for you.

Read More
sustainable business natalie brite sustainable business natalie brite

Nature’s Blueprint: A Guide to Biomimicry and Decolonized Creativity in Business

Discover how biomimicry and decolonized creativity can reshape the way you work. In this blog, we explore what it means to rewild your creative practice by learning from nature’s patterns and unlearning colonized approaches to productivity, perfectionism, and self-censorship. If you’ve ever felt stuck in hustle culture or disconnected from your creative flow, this is your invitation to return to rhythm, reciprocity, and regeneration.

Read More
sustainable business natalie brite sustainable business natalie brite

A Regenerative Path to Creativity and Business: How to Cultivate Your Own Creative Ecosystem

In this guide, we explore how to design a creative ecosystem—a regenerative, nature-inspired business model that reflects your unique creativity, values, and purpose. Unlike traditional hustle culture or hierarchical empires, creative ecosystems are built for sustainability, flexibility, and personal fulfillment. Learn how to map out the core components of your ecosystem—like offerings, revenue streams, nourishment, and community—and see examples tailored to artists, coaches, healers, and storytellers. This blog offers practical inspiration for growing a business that breathes with you.

Read More
sustainable business natalie brite sustainable business natalie brite

What It Means to Build a Creative Ecosystem (Not Just a Business)

What if your business grew like a garden… slowly, sustainably, and in relationship with the world around you? This guide explores how to build a creative ecosystem rooted in reciprocity, community, diversity, and natural rhythms. Instead of chasing scale or empire-building, discover how to create a business that feels alive, grounded, and regenerative. Perfect for creatives, small business owners, and anyone craving a more sustainable, anti-capitalist, nature-based approach to work.

Read More
content management natalie brite content management natalie brite

How to Build a Content Calendar That Actually Works For You

Tired of reactive marketing and content chaos? This blog walks you through how to build a content calendar that works for you—your energy, your goals, and your brand values. Learn how to plan content sustainably using themes, content pillars, and a CMS like Notion. Designed for small business owners and creatives who want to show up consistently without burnout.

Read More
ethical marketing natalie brite ethical marketing natalie brite

What to Post at Every Stage of the Customer Journey: Ethical Content Ideas for Trust-Driven Marketing

Traditional marketing funnels often feel pushy and transactional—but there’s a better way. In this guide, we break down how to create an ethical, sustainable marketing journey that moves your audience through each stage naturally and without manipulation. Learn what types of content to create for every stage—from awareness and engagement to conversions and customer retention—so you can grow your business in a way that feels aligned, impactful, and trust-driven. Whether you want to increase engagement, drive conversions, or grow your email list, this guide will help you build long-term relationships, not just sales.

Read More
natalie brite natalie brite

Brand Strategy: More Than Just Aesthetic—It’s the Heart of Your Business

In this blog post, we explore the transformative power of a robust brand strategy. Learn how to dive deep into your brand’s mission, values, and emotional core to create an identity that not only looks great but truly connects with your audience. We break down the process—from introspective discovery and messaging refinement to visual execution—while addressing common challenges like inconsistent messaging and diluted targeting. Whether you’re stuck in endless brand refreshes or struggling to articulate your unique value, discover how a clear, strategic foundation can turn your brand into a timeless asset that drives sustainable growth.

Read More