Field Zine Vol. 01 is part manifesto, part field guide—a creative offering for artists, makers, and thinkers ready to break up with hustle culture and reclaim their creative practice. Designed with intention, this zine moves through four organic phases—Compost, Seed, Tend, and Bloom—offering gentle prompts, collage-style visuals, and room to return to your most instinctual creative rhythms. This blog shares the story behind the zine, its purpose, and why it was created as an act of resistance and return. Perfect for creatives seeking slow growth, deeper meaning, and liberation from content culture.

After a year of intentional dormancy and creative reflection, I’m pressing reset—not from a place of pressure, but from a place of truth. This essay explores what it means to compost old strategies, trust your creative timing, and build a business that grows like a garden: with patience, presence, and care. If you're craving slower rhythms, deeper meaning, and a return to alignment—this one's for you.

Discover how biomimicry and decolonized creativity can reshape the way you work. In this blog, we explore what it means to rewild your creative practice by learning from nature’s patterns and unlearning colonized approaches to productivity, perfectionism, and self-censorship. If you’ve ever felt stuck in hustle culture or disconnected from your creative flow, this is your invitation to return to rhythm, reciprocity, and regeneration.

In this guide, we explore how to design a creative ecosystem—a regenerative, nature-inspired business model that reflects your unique creativity, values, and purpose. Unlike traditional hustle culture or hierarchical empires, creative ecosystems are built for sustainability, flexibility, and personal fulfillment. Learn how to map out the core components of your ecosystem—like offerings, revenue streams, nourishment, and community—and see examples tailored to artists, coaches, healers, and storytellers. This blog offers practical inspiration for growing a business that breathes with you.

Explore what it means to build a creative ecosystem instead of chasing the traditional empire-style business model. Drawing lessons from time spent in the garden — from companion planting to soil regeneration — Natalie shares a grounded, personal reflection on how sustainable, relationship-centered business practices can transform not just how we work, but how we contribute to the world. If you’ve felt resistant to hustle culture, extractive growth, or one-size-fits-all business advice, this blog offers a gentle, powerful reframe rooted in reciprocity, slowness, and care.

Discover how slowing down, tending to your inner child, and embracing everyday creativity can support healing and liberation. This soulful April field guide explores creativity as a practice of presence, connection, and reclaiming joy beyond productivity.

Tired of reactive marketing and content chaos? This blog walks you through how to build a content calendar that works for you—your energy, your goals, and your brand values. Learn how to plan content sustainably using themes, content pillars, and a CMS like Notion. Designed for small business owners and creatives who want to show up consistently without burnout.

The relentless pursuit of growth has led to widespread burnout and instability, leaving many small businesses questioning their survival. But we don’t have to play by the rules of a broken system. This blog explores why hustle culture and fast-growth models fail us—and how small businesses can thrive through sustainability, collaboration, and a redefinition of success. Discover actionable steps to build a business that lasts, prioritizing relationships, reciprocity, and long-term resilience over short-term wins.

Traditional marketing funnels often feel pushy and transactional—but there’s a better way. In this guide, we break down how to create an ethical, sustainable marketing journey that moves your audience through each stage naturally and without manipulation. Learn what types of content to create for every stage—from awareness and engagement to conversions and customer retention—so you can grow your business in a way that feels aligned, impactful, and trust-driven. Whether you want to increase engagement, drive conversions, or grow your email list, this guide will help you build long-term relationships, not just sales.

We’ve been conditioned to believe that work is something we have to do, even if it leaves us drained. But what if work could feel fulfilling, regenerative, and in alignment with your values? In this guide, we explore how to shift from exhaustion to purpose by embracing nature-inspired work cycles, questioning outdated productivity norms, and integrating more intention into daily tasks. Learn how to redefine success, break free from hustle culture, and implement practical rituals to make your work feel like a meaningful contribution rather than a burden.

In this blog post, we explore the transformative power of a robust brand strategy. Learn how to dive deep into your brand’s mission, values, and emotional core to create an identity that not only looks great but truly connects with your audience. We break down the process—from introspective discovery and messaging refinement to visual execution—while addressing common challenges like inconsistent messaging and diluted targeting. Whether you’re stuck in endless brand refreshes or struggling to articulate your unique value, discover how a clear, strategic foundation can turn your brand into a timeless asset that drives sustainable growth.

In the digital age, influencers and social media gurus hold immense power—but at what cost? This blog dives into the hidden dangers of influencer culture, wellness industry manipulation, and how big brands profit from our trust. Drawing from my personal experience in MLMs and working with high-profile wellness brands, I reveal how influencer marketing fuels misinformation, unethical business practices, and social media obsession. Learn how to fact-check online claims, hold influencers accountable, and become a more conscious consumer in a world driven by curated illusions.

In a world where knowledge is often hoarded and dependency is a business strategy, it’s time to rethink how we serve our clients. This article explores the difference between empowerment and gatekeeping, offering real-world examples of service providers who create false reliance vs. those who equip clients with tools to thrive on their own. We dive into ethical business practices, the importance of transparent education, and actionable steps to build a model that fosters autonomy, collaboration, and long-term success. Whether you’re a designer, coach, strategist, or consultant, learn how shifting to an empowerment-based model benefits both you and your clients.

In the February edition of our Field Guide, we reflect on the theme "Nature Finds a Way," exploring how the resilience of the natural world offers guidance for navigating challenging times. By observing early bloomers like snowdrops and hellebores and the resourceful nuthatch, we uncover lessons in endurance, adaptation, and creativity. This guide also includes practical garden tips for the month—sowing cold-weather seeds, connecting with your local ecosystem, and setting intentions for your creative and business growth. Step into the season with renewed hope and inspiration.

This is a story about freedom, creativity, and breaking the rules. Discover how non-binary thinking helped me align my business with my true self—and how it can help you do the same.

These revisions aim to connect emotionally with readers, offering an intimate and inviting tone to draw them in.

In today’s fast-paced digital world, marketing often feels like an endless cycle of chasing trends and algorithms. But what if we slowed down and returned to more human, meaningful ways of connecting? This blog explores how analog marketing—through tactile experiences, handwritten notes, pop-up events, and sensory-driven campaigns—can create lasting emotional connections with customers. By engaging multiple senses and fostering genuine relationships, analog marketing offers small businesses and creatives a sustainable way to build community and make a lasting impact.

This blog explores how the dopamine-fueled attention economy is quietly burning out small business owners and creatives. Learn how to break free from social media dependency, recognize signs of digital burnout, and shift to nature-inspired business practices for sustainable growth, creativity, and well-being.

In this blog, we explore the transformative idea of working like—and for—nature. By aligning with nature’s principles, we can create regenerative systems that nurture creativity, balance, and sustainability. Learn how disconnection from natural rhythms has led to burnout, ecological harm, and disconnection, and why now is the time to reclaim our relationship with nature. From Indigenous wisdom to circular economies, discover practical ways to build a work culture that thrives on collaboration, rest, and reciprocity. Whether you’re a small business owner, creative, or environmental advocate, this article offers actionable insights to align your personal and professional life with the natural world.

Social media marketing is often touted as a must for small business success, but is it truly essential? In this blog, we dive into the common frustrations of social media for solopreneurs and small business owners, discussing why it might not be the right choice for everyone. Explore how to uncover your unique marketing style by aligning with your strengths, understanding your audience, and staying true to your values. Discover how alternative, sustainable marketing approaches can drive meaningful results and help you connect authentically with your audience.

Explore 2025's creative marketing and design predictions focused on human connection, ethical practices, and sustainability. As businesses pivot away from burnout and generic AI-driven trends, discover how custom design, long-form content, and community collaboration will reshape small business marketing. Dive into actionable insights to prepare for a more intentional and impactful future.