Are you tired of wading through the sea of mundane content saturating the internet? Does it feel like everything you read offers nothing but the same old tired advice?

Yeah, we get it. But what if we told you there's a way to breathe new life into your content strategy? What if we said that by embracing your inner weirdness, you could not only stand out but also make a real impact? Intrigued? Keep reading.

Much like content design, there is also a bit of an art to content writing. I really enjoy writing content.  From blogs and website copy to Instagram posts and keyword sensitive Pinterest descriptions…this is stuff I do weekly with joy.  I never really thought about content writing as an art form until I started getting more involved in the science of it all.

When creating content, whether it's designing a graphical asset or writing copy to accompany it… well, there is a formula and pattern to it. When we observe the process of designing or writing something, we can typically find a process within it.  

Within this article i'm going to share the science-y process for writing content. This process can be applied toward whatever type of content you're writing for, whether it be a long-form piece of content like a blog or newsletter or a short form piece of content like an Instagram post.