Pull up a log, pass the snacks, and crack open the creative canteen! We’re trading stories by the campfire. Think trail mix for your brain: part education, part inspiration, part "oops, we tried that so you don’t have to." Welcome to the wild (and slightly weird) side of purpose-driven business.
Field Notes
Archive
- Creative Ecosystems
- Creative Seasons
- Ethical Business & Marketing
- Marketing Ecosystems
- Pinterest Marketing
- Sustainable Creativity
- The Creative Camp
- anticapitalist business
- attention economy
- brand strategy
- branding
- business development
- community building
- content creation
- content management
- content marketing
- content strategy
- creative liberation
- ethical marketing
- ethical pricing
- marketing
- marketing ecosystem mapping
- marketing management
- nature based business
- sustainable business
- value-first marketing
- working like nature
What to Post at Every Stage of the Customer Journey: Ethical Content Ideas for Trust-Driven Marketing
Traditional marketing funnels often feel pushy and transactional—but there’s a better way. In this guide, we break down how to create an ethical, sustainable marketing journey that moves your audience through each stage naturally and without manipulation. Learn what types of content to create for every stage—from awareness and engagement to conversions and customer retention—so you can grow your business in a way that feels aligned, impactful, and trust-driven. Whether you want to increase engagement, drive conversions, or grow your email list, this guide will help you build long-term relationships, not just sales.
Creating a Human-Centered Marketing Journey: How to Build Trust Without Salesy Tactics
Marketing doesn’t have to feel forced. If traditional sales funnels feel too cold or transactional, it’s time to rethink your approach. In this guide, we’ll break down how to build an ethical, sustainable customer journey that nurtures potential clients with care, thoughtful UX/UI, and seamless brand strategy. Learn how to create an experience that guides—not pushes—your audience toward working with you in a way that feels natural, aligned, and deeply human.