Sustainable Branding & Squarespace Website Design for Work That’s Meant to Last

We design brands and Squarespace websites for people doing real work in the real world. Work that needs clarity, steadiness, and room to grow, not constant reinvention. That means thinking beyond logos and layouts to create systems that support your work, your marketing, and your life.

Branding & Design as a Living System

We don’t treat branding as a logo or a vibe. We treat it as a system, one designed to support how your work is discovered, understood, and sustained over time.

Your brand and website are built to:

  • clearly communicate your values, gifts, and offerings

  • establish a strong, searchable digital presence through thoughtful SEO and unique brand placement

  • support your broader marketing ecosystem so that you can grow visibility organically and sustainably

  • grow and adapt as you and your work evolve

This approach helps your work stay visible and relevant without constant reworking or trend chasing.

Our branding and web design services are built for:

  • Creatives, writers, coaches, artists, and founders

  • Purpose-driven and impact-focused businesses

  • People launching or evolving a meaningful project

  • Folks tired of DIY fixes, overused design, or outgrowing their brand every year

If you want a brand and website that feel aligned, usable, and steady, you’re in the right place.

Choose Your Path

Not everyone comes to us for the same reason. Some people are just starting.
Some are rebuilding. Some are growing something that already works, but feels fragile or messy behind the scenes. Choose the path that sounds most like where you are right now.

Build a Strong Foundation

You might be here if:

  • You’re starting a new brand, business, or creative project

  • You’ve been DIY-ing your branding or website, and it no longer fits

  • You feel unclear about how to talk about your work or present it online

  • You want to feel confident sending people to your website

Best-fit for this path:

  • Brand Foundations Package

  • Squarespace Website Design (Essential Build)

This path is about creating a brand and website that make sense to you and to the people you’re trying to reach.

Stabilize & Strengthen

You might be here if:

  • Your work has evolved, but your brand or website hasn’t

  • You have multiple offerings, ideas, or directions that feel disconnected

  • Your website technically works, but doesn’t reflect the depth of you and your work

  • You’re tired of patching things together

Best-fit for this path:

  • Brand Ecosystem Development

  • Squarespace Website Design (Strategic Build)

  • Creative Ecosystem Mapping (optional but powerful here)

This path is about transforming scattered growth into a cohesive and sustainable digital presence.

Design for Longevity

You might be here if:

  • You’re running a content-driven business (Substack, blog, podcast, newsletter)

  • You have multiple offers or long-term creative projects

  • Visibility matters, but you don’t want to rely on trends or social media alone

  • You want your website and brand to work for you over time

Best-fit for this path:

  • Brand Ecosystem Development

  • Squarespace Website Design (SEO + Content Ecosystem Focused)

  • Creative & Marketing Ecosystem Mapping

  • Optional ongoing support through Marketing or Project Management

Design a digital presence that evolves, rather than being disconnected or constantly starting over.

Once you’ve chosen a path, we tailor the exact scope and package to support where you are and where you’re trying to go. You don’t need to figure that out alone. We’ll help you choose the right combination during our discovery process.

BRAND DESIGN PACKAGES

Brand Foundations

Best aligned with: Build a Strong Foundation / Find Your Footing

This package is for you if you’re early in your journey or intentionally resetting.

You might be starting something new, refining a passion project, or realizing that your DIY brand no longer reflects your work. What you need most right now is clarity, cohesion, and confidence.

This is about creating a solid base… something you can build on without constantly second-guessing yourself.

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Includes:

  • Brand strategy & positioning

  • Visual identity (logo suite, color palette, typography)

  • Brand (voice & tone) language house

  • Foundational brand guidelines

  • Ecosystem-aware design decisions (how your brand lives across platforms)

This package helps you:

  • clearly articulate what you do and who it’s for

  • feel confident sharing your work publicly and building traffic to your brand

  • create a brand presence that feels grounded, legitimate and true to your vision

Start Your Brand Foundations

Starting at $2000 USD | payment plans available

Brand Ecosystem Development

Best aligned with: Bring It Together / Make Room to Grow

This package is for you if your work has expanded, and your brand hasn’t kept up.

You may have multiple offerings, platforms, or creative directions that feel disconnected. You don’t need a surface-level refresh. You need a brand system that can hold complexity without becoming overwhelming.

This is where scattered growth becomes a coherent, sustainable brand presence.

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Includes:

  • Deeper brand strategy & narrative development

  • Expanded visual system & supporting design elements

  • Brand architecture for multiple offers, platforms, or projects

  • Design guidance for marketing and content ecosystems

  • Comprehensive brand guidelines for long-term use

This package helps you:

  • unify your ideas into a cohesive brand story

  • create structure for multiple offers or content streams

  • simplify how your work is presented and understood

Start Your Brand Ecosystem Journey

Starting at $3000 USD | payment plans available

WEBSITE DESIGN PACKAGES

Squarespace Website: Essential Build

Best aligned with: Build a Strong Foundation

starting at $2000 USD | payment plans available

Ideal if you’re launching something new or finally creating a home base for your work to live.

This package focuses on clarity, structure, and usability, so people can find you, understand you, and trust what you’re offering.

This package gives you a solid, trustworthy digital presence you can grow from, without overbuilding.

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Includes:

  • Custom Squarespace design (strategy + build) of up to 5 webpages

  • Page structure and user flow planning

  • Clean URL structure and navigation

  • Mobile-responsive design

  • SEO-friendly page setup

  • Basic integrations (Substack, email platform, scheduling tools)

  • Pre-launch testing and refinement

  • Launch support and training

Start Your Website Essentials Build

Starting at $3500 USD | payment plans available

Squarespace Website: Strategic Build

Best aligned with: Design for Longevity / Build the Infrastructure

Ideal if your website needs to support ongoing content updates, SEO, and multiple offers.

This package is for people building for the long term… writers, content creators, educators, and multi-project creatives who want their site to compound over time.

Website projects can stand alone or be paired with branding and ecosystem mapping for a fully integrated digital presence.

A blank white spiral-bound notebook with a metal coil binding on the left side.

Includes everything in the Essential Build, plus:

  • Content-driven page strategy

  • Up to 8 webpages included

  • Fully custom Squarespace design with expanded layouts

  • Advanced layout styling using Squarespace CSS (light custom coding for polish, spacing, and visual refinement)

  • SEO-informed structure for long-term discovery

  • Category/tag structure for blogs or content hubs

  • Strategically planned pathways between content, offers, and audience

  • Scheduling, downloads, or gated content setup (as needed)

  • Integration with your broader marketing ecosystem

  • Post-launch support window

  • Training for ongoing updates and content publishing

Start Your Website Strategic Build

Starting at $5000 USD | payment plans available

What It’s Like to Work With Us

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Strategy that respects your capacity and values

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Collaborative, thoughtful design conversations

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Design decisions grounded in sustainability and usability

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A long-term lens, not quick fixes

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Clear timelines without artificial urgency

Ready to Build Something That Can Last?

Book a Discovery Call

Frequently Asked Questions

  • You don’t need to have that figured out before reaching out.

    Most people come to us knowing how they feel … scattered, outgrown, ready for something more stable… but not which package name fits. That’s why we start with a conversation.

    During our discovery process, we’ll help you choose the path and package that best supports:

    • where your work is right now

    • what you’re trying to build next

  • Yes!

    Some clients start with branding to establish clarity and direction, then move into website design once the foundation is set. Others already have a brand and come to us specifically for a Squarespace website build.

    That said, many clients choose to combine branding and website design because it creates a more cohesive, efficient process, and a stronger long-term result.

  • Everything we design is custom.

    We don’t drop in pre-made templates or apply one-size-fits-all solutions. Your brand identity and website are designed specifically for your work, your audience, and your goals.

    For websites, this includes:

    • custom layouts and page structures

    • tailored design systems

    • light custom CSS where it improves usability or longevity

    We prioritize clarity and sustainability over unnecessary complexity.

  • Our primary website platform is Squarespace.

    We specialize in Squarespace because it offers a strong balance of design flexibility, reliability, SEO capability, and long-term manageability… especially for creatives and small teams.

    If you’re unsure whether Squarespace is the right fit for your project, we’re happy to talk it through.

  • Yes, foundational SEO is built into every website we design.

    This includes:

    • SEO-friendly site structure

    • page titles, meta descriptions, and headings

    • clean navigation and URL structure

    • content hierarchy that supports discoverability

    Our goal is to help you establish a searchable, sustainable digital presence, not just a good-looking site.

    Advanced SEO strategy or content planning can be added if needed.

  • Yes, to a point.

    We can support:

    • content structure and page flow

    • messaging clarity and refinement

    • guidance on what content belongs where

    If you need full copywriting support, we can discuss add-ons or collaborative approaches that fit your project.

  • Timelines vary based on scope, but generally:

    • Branding projects: one to three months

    • Website projects: two to six months

    We’ll provide a clear timeline up front, without artificial urgency, and work at a pace that supports quality and sustainability.

  • We do!

    Some clients continue working with us through:

    • creative direction

    • project management

    • marketing ecosystem management

    Others take what we’ve built and move forward independently.