Pull up a log, pass the snacks, and crack open the creative canteen! We’re trading stories by the campfire. Think trail mix for your brain: part education, part inspiration, part "oops, we tried that so you don’t have to." Welcome to the wild (and slightly weird) side of purpose-driven business.
Field Notes
Archive
- Content design
- Marketing Ecosystems
- Pinterest Marketing
- anticapitalist business
- attention economy
- brand strategy
- branding
- business development
- community building
- content creation
- content management
- content marketing
- content strategy
- creative liberation
- creative marketing
- ethical marketing
- marketing
- marketing management
- nature based business
- sustainable business
Hyperreality & Social Media: How Conscious Brands Can Keep It Real
We live in an age where simulation often feels more real than reality. From curated feeds to staged “authenticity,” social media has blurred the line between truth and performance. French philosopher Jean Baudrillard called this hyperreality—a concept that feels more urgent than ever as billionaires and tech platforms profit from our disconnection.
In this article, I share how stepping back from constant posting led me to see the costs of hyperreality more clearly, why discernment is our most vital responsibility, and what conscious brands can do to resist simulation. You’ll learn practical ways to ground your marketing in truth, protect what’s sacred, and model presence for your community—because in a world where simulation sells, defending what’s real may be the most radical act of all.