Pull up a log, pass the snacks, and crack open the creative canteen! We’re trading stories by the campfire. Think trail mix for your brain: part education, part inspiration, part "oops, we tried that so you don’t have to." Welcome to the wild (and slightly weird) side of purpose-driven business.
Field Notes
Archive
- Creative Ecosystems
- Creative Seasons
- Ethical Business & Marketing
- Marketing Ecosystems
- Pinterest Marketing
- Sustainable Creativity
- The Creative Camp
- anticapitalist business
- attention economy
- brand strategy
- branding
- business development
- community building
- content creation
- content management
- content marketing
- content strategy
- creative liberation
- ethical marketing
- ethical pricing
- marketing
- marketing ecosystem mapping
- marketing management
- nature based business
- sustainable business
- value-first marketing
- working like nature
Refresh or Rebrand? How to Know What Your Evolving Business Really Needs
Wondering whether it’s time to tweak your brand or start fresh? If your visuals feel out of step with your current energy or you're craving a deeper shift in your business, you’re not alone. In this blog, we break down the difference between a brand refresh and a full rebrand, with clear examples and signs to help you decide which path is right for you. Perfect for creative entrepreneurs, evolving brands, and anyone who's ever felt boxed in by an outdated identity. Discover how to align your brand with who you are now—without confusing your audience or losing your roots.