Creative Services for Brands Making a Difference

Pattern of blue five-petal flowers with orange centers on a green background.
A stylized, wavy line in olive green color on a transparent background.

We collaborate with impact-driven brands to produce strategy-led branding, creative direction, and marketing ecosystems that amplify impact and visibility. From brand identity development to thoughtful design, our work fuses artistic creativity with business strategy to help you stand out authentically.

Our Creative Specialties

Colorful rainbow with seven arcs in green, blue, purple, pink, yellow, orange, and teal.
Colorful cartoon drawing of a cowboy boot with pink, blue, and yellow accents.
A round yellow smiley face badge with a black smile and black eyes, outlined in black.
A cartoon illustration of a blue flower with a yellow center and black outline.

We love design and approach all projects from an artistic lens. We believe the most important part of the creative process is building a genuine relationship with the individuals we work with to authentically mirror their values, unique personalities, and expressive styles.

Strategy & Marketing Ecosystem Development

Growing Melanie Klein’s Brand through Relationship Marketing, Networking, and Integrity

  • Marketing Management

  • Brand Design

  • Content Production

A collage of motivational and self-improvement content including photos of a woman in professional attire, text about facing challenges, empowerment, and goal setting for 2024 and 2025, with graphics and notebooks for reflection.
A collage of nine images featuring women in business and motivational themes. The images include women posing outdoors and in urban settings, promotional messages about business success, personal growth, and happiness, with some featuring cityscapes and nature backgrounds.
Professional profile of Melanie Klein, featuring a photo of her with long blonde hair, glasses, and a black top, along with a detailed biography. Below, there is a section titled 'as featured in' listing various media outlets and organizations.

Melanie Klein | Empowerment Coach, TEDx speaker, Professor

Melanie Klein is a sought-after empowerment and mindset coach, speaker, author, and advocate. Known for her insightful approach to personal and professional growth, she works with high-achieving individuals and teams to help them realize their full potential without sacrificing their joy. Melanie's brand, DoGoodBiz Studio, supports her coaching business, public speaking engagements, and leadership events, and focuses on authenticity, integrity, and empowering others.

As a coach, speaker, and business owner, Melanie was eager to grow her brand in a way that felt aligned with her values—prioritizing relationship-building, integrity, and connection. However, she faced the challenge of managing multiple aspects of her business, from social media to marketing to brand design, all while ensuring that her messaging remained authentic and true to her purpose. Melanie needed a strategic approach to expand her reach and grow her coaching business without compromising her core values.

Enter DoGoodBiz Studio. Melanie partnered with DoGoodBiz Studio to bring a fresh, intentional approach to her brand. The team at DoGoodBiz Studio works closely with Melanie to implement an integrated marketing plan, using a combination of relationship marketing, networking, and strategic design to build her presence both online and offline.

Working with DoGoodBiz Studio has enabled Melanie to grow her brand organically and meaningfully, all while staying true to her core values. With the continued support of DoGoodBiz Studio, Melanie is poised for even more growth in the years to come. She is focused on deepening her impact, expanding her reach, and continuing to lead with the same authenticity, integrity, and purpose that has defined her career.

Elevating Female Founders in a Male-Dominated Space

  • Brand Identity

  • Creative Direction

  • Marketing Strategy + Ecosystem Management

  • Marketing Content Design

  • Email Marketing

  • Blog Marketing

  • Videography

  • Marketing Platform Management

Smartphone on sand displaying an app interface titled 'Meet new souls' with options to start a journey or build your own pod.
Mobile app interface displaying a messaging and group member list, with profile pictures and activity percentages, on a light background.
Smartphone on sand displaying a digital wellness app titled 'Soul Supported' with a minimalist line art design and an option to set intentions.

SoulPod | Spiritual Wellness App

Client Name: Crystal Cassidy, SoulPod Founder
Our Role: Full Service Retainer Marketing Team

After three years of meticulous research, development, and testing, Crystal launched SoulPod—a pioneering app designed to empower users in a male-dominated industry. With the Instagram page going live on September 30, 2022, SoulPod needed a robust digital presence to resonate with its target audience and foster community engagement. Our mission was to build this presence from the ground up while managing SoulPod’s Instagram, YouTube, and email marketing to support the ongoing growth of the app.

At DoGoodBiz Studio, we believe in the power of research, ethics, and sustainability in crafting effective marketing strategies. Our approach centered around:

  • Innovative Experimentation: Balancing new and evergreen trends to keep SoulPod's content fresh and relevant.

  • Strategic Creativity: Merging strategy with creativity to ensure that the brand not only feels engaging but also delivers measurable results.

This combination allowed us to create a brand identity that resonates with SoulPod’s mission while effectively reaching and engaging its audience.

Since the launch of SoulPod’s digital presence, the app has experienced significant growth in user engagement and community interaction. By implementing our strategic direction, Crystal has established SoulPod as a reputable brand in its niche, making strides in an industry that often overlooks female voices. Our collaborative approach has enabled SoulPod to remain adaptive and responsive to both new trends and user feedback.

Brand Identity & Development

Crafting a Vibrant Brand Identity for Social Impact Creatives

  • Brand Identity

  • Custom Illustrations

  • Marketing Content Design

  • Videography

  • Marketing Management

A collage of nine images featuring various neon signs, arcade machines, cityscape, and abstract art with colorful symbols and designs.
Colorful repeated text 'Marc Cordon Creative' in blue, white, yellow, teal, and red on a sunset background with palm trees.
Three smartphone screens with different images: the first screen shows a message to watch on YouTube, the second features a smiling man with glasses, and the third displays neon signs that say "Play" and other colorful lights.

Marc Cordon Creative

Business: Social Impact Business helping creatives launch their next TEDx, Podcast, or Course so that they can create the positive change in the world that they want to make.


Type of Project: Branding, Illustration, Marketing content design, Videography, Marketing Management.

Project Overview

Marc Cordon Creative is a dynamic social impact business dedicated to empowering creatives in launching their next TEDx talk, podcast, or course. Marc approached us with a vision: to develop a fun and vibrant brand aesthetic that would not only elevate their market presence but also resonate deeply with their target audience of change-makers.

To capture Marc's essence, we engaged in a series of intimate workshops designed to uncover the core values and story behind his brand. By understanding Marc on a personal level, we were able to translate his unique personality into a compelling branding strategy. Through collaborative brainstorming sessions, we crafted mood boards and design concepts that reflected a retro, indie-scene-inspired identity.

Our creative strategy blended hand-illustrated design elements with grungy punk vibes, effectively evoking a sense of culture and connection. This approach ensured that the branding felt authentic and aligned with Marc’s mission to create positive change.

After implementing the new branding and marketing strategies, Marc experienced a remarkable increase in digital engagement across social media platforms. The vibrant new aesthetic not only attracted attention but also led to a significant uptick in conversions for his flagship course. Colleagues and clients alike praised the fresh, inviting brand identity, noting how it perfectly aligns with Marc’s core values and mission.

Crafting a Brand for the Ocean Healing Institute

  • Brand Aesthetic Development

  • Custom Logo Design

  • Iconography and Imagery Suite

  • Typography and Color Palette

  • Custom Sales Page

Three smartphone screens floating over a sunny ocean shoreline background. The first screen shows ocean waves, the second shows a woman in a white dress standing on grass, and the third shows ocean waves crashing.
A collage of nine images featuring the beach, ocean waves, a woman in a white dress by the water, and various beach-themed illustrations like a seashell, water waves, a wing, a hibiscus flower, the moon, and the sun.
Sun setting over the ocean with cliffs on either side, logo with a sun and waves, and text 'The Ocean Healing Institute' at the bottom.

Sophie Pyne | Founder of The Ocean Healing Institute

Client Name: Sophie Pyne, OHI Founder
Our Role: Brand Development, Webpage Development, Social Media Marketing Management

Enjoy a glimpse into our branding project with Sophie Pyne, the visionary founder of Ocean Goddess Therapy, as we collaborated on enhancing the brand identity for the Ocean Healing Therapy Program (OHTP) and the upcoming Ocean Healing Institute. This project holds special significance, as Sophie's innovative approach to nature-based therapy aligns perfectly with our values at DoGoodBiz Studio.

The primary goal was to create a vibrant and cohesive brand aesthetic that not only represents the essence of Sophie's therapeutic work but also resonates with her target audience. The challenge was to encapsulate the unique nature of the OHTP program in a way that communicates its benefits and fosters a deeper connection to the earth.

The enhanced brand identity has already begun to make waves within the community. Sophie’s programs are gaining traction, and the unique therapeutic framework she offers is being well-received by those seeking nature-based healing. The launch of the Ocean Healing Institute is set to elevate her brand's visibility and credibility in the industry, promoting the importance of reconnecting with the earth.

Feedback from Sophie and her audience has been overwhelmingly positive, highlighting the fresh and inviting aesthetic that aligns with her mission. We are excited to see how the Ocean Healing Therapy Program continues to grow and impact lives.

Creative Direction & Design

Crafting a Sustainable & Ethical Brand for Francesca Filippa

Creative Direction | Branding | Website Design | Marketing Strategy

Client: Francesca Filippa | multidisciplinary artist, embodiment and spiritual teacher, workshop facilitator and voice and creative mentor.
Project Type: Creative Direction, Branding, Offer Suite Development, Website Design, Marketing Strategy

Ethical Brand Identity Development

- Defined her brand ethos
- Developed a visual identity reflecting her unique creative expression
- Created a logo, color palette, typography suite, and brand guidelines to ensure consistency across all touchpoints.

Offer Suite & Business Model Revamp

- Streamlined her services into a structured, sustainable offer suite aligned with slow, anti-capitalist entrepreneurship.
- Integrated pricing models that reflect accessibility and ethical wealth-building principles.

Website & Digital Presence Overhaul

- Designed a clean, conversion-optimized website showcasing her new brand and offerings.
- Ensured a seamless user experience (UX) with clear messaging, simple navigation, and strategic calls to action.
- Created landing pages that educate rather than pressure-sell, using a trust-based marketing approach.

Marketing Strategy Rooted in Ethical Storytelling

- Shifted marketing away from urgency-based selling and pain-point manipulation to relationship-driven marketing.
- Developed a content plan focused on storytelling, educational insights, and empowering messaging.
- Created custom marketing assets (social media templates, email newsletter designs, etc).

A woman with long brown hair, wearing a black hat and coat, holds a cardboard sign that reads 'CREATIVES WILL CURE CAPITALISM' at an outdoor event. There are blurred people and buildings in the background, with a blue sky overhead.
A webpage featuring a video thumbnail of a woman with long dark hair, smiling and wearing a black hat and red top. The page promotes the arts and creativity, with bold text stating "The A.R.T. Vision" and a paragraph about supporting artists and the importance of fully expressing oneself through art.
A woman with long dark hair, smiling and leaning against a graffiti-covered wall, raising her right arm with her hand open. She is wearing a red jacket, white t-shirt, and red pants. Overlaid text in yellow-green cursive reads: "May we make art from that charge to move us forward into a generation of aching, burning change—making hearts!"
Colorful rainbow with six rainbow arcs in green, blue, purple, yellow, darker blue, and orange against a black background.

Let's Bring Your Vision to Life

What Clients Are Saying

  • ✪ ✪ ✪ ✪ ✪

    From the very start, Natalie, Emma and Danielle took the time to truly understand my vision, values and business goals and together we created a marketing strategy that feels more aligned and true to who I am now and the services I want to offer. Our journey together was seamless, insightful and filled with so many clarifying moments. Their approach is refreshing, collaborative and creative and I left every call feeling encouraged and inspired.

  • ✪ ✪ ✪ ✪ ✪

    Working with you guys feels like it’s such a collaboration, it’s a weight off my shoulders to know that my business in the hands of folks with such sharp, creative minds AND an open-hearted social mission. That’s priceless.

  • ✪ ✪ ✪ ✪ ✪

    I loved our work together and I feel like my brand is so much more aligned and aesthetically what I envisioned now. It was such a relief having a team I could trust working to help with everything. It was a huge help to not have to worry about content creation. I feel like I have a much more cohesive brand and direction for where I want to grow.

    – Natasha Nirvana

  • ✪ ✪ ✪ ✪ ✪

    Since working with DoGoodBiz Studio, Sapiocenter has grown into a solid brand with its own identity. The SoulPod app has gone from being an abstract dream to a tangible reality that can now be downloaded from the App store. All this was done with a strategic and values-driven approach. The emphasis was always on sustainable systems, ethical practices, diversity and accessibility, and quality.

    – Crystal Cassidy

  • ✪ ✪ ✪ ✪ ✪

    You're thoughtful, insightful, ethical, organised, and inspired. All the social media material has been spot-on and feels like my voice and energy, aligned with my business. I have complete trust and faith in you and I love the freedom of handing over that aspect of my business to someone who is so amazing. I feel so lucky to be able to work with you!

    – Aodaoin Hathaway

  • ✪ ✪ ✪ ✪ ✪

    I’ve been working with Natalie for years now and can attribute so much of my success to our work together. I’ve gotten a ton of cients by being in her network. I’ve raised my prices through coaching together. I launched my Squarespace template shop with her support and even added in new service offerings (design intensives) with her support. Most recently, she’s helped me focus less on social media by offering me social media management support. I am so grateful to have Natalie in my life!

    – Alex McGinness

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    I love the lens of style, freshness and simplicity you bring to my brand, and I feel especially supported not just by the results of the work you do but the process.