Brand & website design for a yoga and wellness business | UNWIND Movement & Media, with Carly Puch
A Rebrand That Finally Caught Up to the Work
Client: Carly Puch, UNWIND Movement & Media ·
Project: Brand identity + website design (Take Root) ·
Site: unwindmovementmedia.com
Carly Puch teaches accessible yoga, hosts a podcast and zine club, and writes about climate, culture, and collective liberation from Northern Minnesota. Her work sits at the intersection of movement and media… rest and resistance held together, not traded off against each other.
The Business
Carly came to DoGoodBiz Studio in the middle of a rebrand, not just of her business, but of how she showed up online. Her site hadn't kept pace with where her work had gone.
"I was in the midst of rebranding not only my business but how I showed up online. I was struggling because it felt like how my business was represented didn't reflect the business I was doing."
She'd started to worry that the vision in her head, something that could hold both wellness and justice, without softening either, wasn't something a website could actually do.
"I was in the midst of a rebrand and desperately needed design help. I had become worried that what I envisioned wasn't possible."
The Challenge
The Process
We started with Take Root, our foundational brand and web project, which opens with a set of in-depth discovery questions before any design work begins. What that actually looks like is less intake form, more thinking partnership. Carly said the questions felt daunting at first, and then became the part of the process she enjoyed most.
"At first, filling out all the questions felt daunting, but I actually really enjoyed it. It helped me become really clear on where I was headed."
She was surprised by how much she ended up sharing… information that, in hindsight, was exactly what let the brand and site reflect her work instead of approximating it.
"I was surprised at how much information I provided to Natalie, but now it makes total sense."
Carly pointed to strategy and planning, messaging and copy guidance, website design, user experience and structure, project communication, and creative direction as the parts of the project that mattered most to her.
"Working with Natalie is like working with your bestie who's a super talented graphic designer. She was approachable and professional."
That sense of ease held throughout, even in a process that asked her to sit with big questions about her own business.
"Natalie was always there for my questions, small or large."
Working Together
The Result
The finished site carries UNWIND's full range: yoga and mindfulness classes in Northern Minnesota, a podcast and zine club, and writing that moves between rest and resistance without flattening either one. Carly is most excited about the overall feel of the site, and specifically the Work With Me page.
"Everything! But I do really love the vibes overall. And the services page makes it so clear how I can work with folks."
Since launch, the shift has shown up in more than the site itself:
"Greater confidence in sharing not only my website but about what I do. Easier to explain and share my offerings. The business branding is now caught up to where I am."
"Before this project, I felt embarrassed by my website. After this project, I feel like sharing it with everyone."
— Carly Puch, UNWIND Movement & Media
If your online presence has stopped matching the work you're actually doing, Take Root is where that gets fixed. Start a conversation!
See the finished site: unwindmovementmedia.com