A woman with tattoos on her arms and shoulder, wearing a colorful tropical shirt and black shorts, sitting on a vintage black and wooden sofa, reading a beige Field Notes notebook, with a yellow retro rotary phone beside her, in a rustic room with peeling wall paint and yellow curtains.
A yellow field guide book with red text reading 'Field Guide' on the cover.

Pull up a log, pass the snacks, and crack open the creative canteen! We’re trading stories by the campfire. Think trail mix for your brain: part education, part inspiration, part "oops, we tried that so you don’t have to." Welcome to the wild (and slightly weird) side of purpose-driven business.

Field Notes

Ethical Business & Marketing natalie brite Ethical Business & Marketing natalie brite

Our 2026 Anti-Trend Report: What We Refuse To Participate In And What We’re Growing Instead

This 2026 Anti-Trend Report outlines the harmful cultural and industry trends conscious creatives and small businesses must reject in the year ahead—from colorism in design and gendered branding to extractive economics, hustle culture, and unethical AI. Instead, we explore the values, practices, and liberatory business models worth cultivating: human-centered marketing, ethical technology, circular and local economies, creativity-first entrepreneurship, embodied business practices, and community-rooted ecosystems. This article serves as both a manifesto and a field guide for creative entrepreneurs committed to values-driven work, justice-oriented branding, and sustainable business growth in 2026 and beyond.

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creative liberation natalie brite creative liberation natalie brite

Field Guide to Creative Survival

As familiar systems shift and old structures dissolve, our creativity becomes both refuge and resistance. The Field Guide to Creative Survival invites you to reimagine creativity as a living ecosystem — rooted in connection, sustained by community, and inspired by the natural world. Inside, you’ll find prompts, reflections, and maps to help you nurture your creative life force and thrive in uncertain times.

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sustainable business natalie brite sustainable business natalie brite

What It Means to Build a Creative Ecosystem (Not Just a Business)

What if your business grew like a garden… slowly, sustainably, and in relationship with the world around you? This guide explores how to build a creative ecosystem rooted in reciprocity, community, diversity, and natural rhythms. Instead of chasing scale or empire-building, discover how to create a business that feels alive, grounded, and regenerative. Perfect for creatives, small business owners, and anyone craving a more sustainable, anti-capitalist, nature-based approach to work.

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