Great client and customer experiences start way before a person arrives at your website or begin working with you. Long before people get exposed to your brand on a personal level, they’ve followed a series of customer journey touch points that empowered them to get to know your brand more. In this article, I’ll show you how customer journey touch points help shape an unforgettable customer experience that makes it easy for folks to say Yes to getting involved in what your business offers. We’ll also take a look at the different types of customer journey touch points, from those focused on the pre-purchase period to those focused on the post-purchase period.

Quarterly business planning can help you to streamline your planning process, focus more effectively on the projects and activities that will drive the most results, and create more direction and structure within your business. Since implementing a quarterly business planning practice, I have noticed that I start and complete projects with much more ease and feel more focused as well as productive when working on tasks. What I love about quarterly planning is that it leaves room for flexibility, creativity and innovation. By looking at each year in 4 quarterly seasons, you can plan in a way that honors your own seasons within your business and life, helping you to create more balance in the process. Within this article I am going to break down my 6-step quarterly business planning strategy that you will be able to take away and begin implementing!

As a business owner or entrepreneur, there are many options for how you decide to structure your business. The type of business model you choose to practice business from should directly relate to your organizations core values, mission and vision. Community based business models, often also referred to as Social Enterprises, are one option that we can choose to implement, which is getting more and more attention due to society’s increased desire for connection, collaboration, support, and advocacy. Business owners that instill a community based business model (or Social Enterprise) are often referred to as Social Entrepreneurs. Within this article we dissect ways that community models can support the transformation of business into a more sustainable, equitable and vibrant approach that is centered on the wellbeing of people and the planet. Let’s dive in!