Pull up a log, pass the snacks, and crack open the creative canteen! We’re trading stories by the campfire. Field Notes is where we share reflections on ethical marketing, creative ecosystems, and what it looks like to build work that cares for people and planet. These essays explore care-centered business, relational community building, and creative practices rooted in liberation and integrity. Think of this space as an evolving notebook, ideas gathered in the field and shared in community.
Field Notes
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Where the word 'brand' actually comes from and why performing your values is easier than practicing them. Read more…
Learn about what building a brand in Portland, Oregon actually requires, beyond the aesthetic. Read more…
Not all content is disposable! A platform-by-platform guide to what actually keeps working. Read more…
A sustainable approach to marketing solo, without burning out or hiring a team you don't need. Read more…
The Archives: Reflections on Ethical Business and Creative Practice
One Piece of Content, Many Lives: A Repurposing Guide for Solo Marketers
You don't need more content, you need to reuse what already works. A practical repurposing guide for solo marketers who are done starting from zero.
Choosing What to Repurpose (and Where): A Values-Aligned Content Setup
Not every platform is worth your energy. A guide to choosing values-aligned platforms and content themes before you start repurposing anything.
Stop Forcing Yourself to Post Every Day: A Field Guide to Marketing in Your Own Nature
Burned out on social media marketing? Learn about 14 types of marketing and find your right-fit approach using the Ecological Roles of Care framework.
How Long Does Content Actually Last? A Platform-by-Platform Guide
In the ever-evolving world of digital marketing, understanding the lifespans of different content types is crucial for building a sustainable and effective strategy. Our blog explores the intricacies of content longevity, offering expert insights and actionable tips to help your brand stand out and make a lasting impact online. From Instagram grid posts to blog content and beyond, discover how to optimize your content strategy for maximum visibility and engagement across all platforms.
How To Grow Your Small Business On Pinterest in 2023
Pinterest is a visually-driven platform. For anyone who enjoys creating visually exciting content, is into design and aesthetic, or just is already an active Pinterest user, it is definitely worth it to consider using the platform for your business (so long as your target audience is also actively hanging out there!).
Learn my top tips for using Pinterest to grow your small business. There is a ton of potential in Pinterest, but there is also a lot of stuff that goes into seeing success in growing your business there. Let's get into it.
You’ll notice many of these essays circling shared questions around ethical marketing, creative ecosystems, and what it means to build business at a more human pace. We hope you enjoy.