A woman with tattoos on her arms and shoulder, wearing a colorful tropical shirt and black shorts, sitting on a vintage black and wooden sofa, reading a beige Field Notes notebook, with a yellow retro rotary phone beside her, in a rustic room with peeling wall paint and yellow curtains.

Pull up a log, pass the snacks, and crack open the creative canteen! We’re trading stories by the campfire. Field Notes is where we share reflections on ethical marketing, creative ecosystems, and what it looks like to build work that cares for people and planet. These essays explore care-centered business, relational community building, and creative practices rooted in liberation and integrity. Think of this space as an evolving notebook, ideas gathered in the field and shared in community.

Field Notes

Reflections on Ethical Business and Creative Practice

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Ethical Personalized Marketing: How to Build Trust Without Exploiting Your Audience

Personalized marketing can be a powerful tool for building trust and connection, but when done wrong, it can feel invasive or manipulative. In this guide, we’ll explore how to create ethical, human-centered marketing strategies that respect your audience’s privacy, nurture relationships, and foster long-term engagement—without pressure tactics or data exploitation. Learn how to personalize your marketing in a way that feels good for both you and your audience.

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You’ll notice many of these essays circling shared questions around ethical marketing, creative ecosystems, and what it means to build business at a more human pace. We hope you enjoy.