Let's face it, planning marketing campaigns can be tough. There are so many variables at play that it can easily wind up feeling like rocket science. You have to consider the goals you want to achieve, the type of campaign that should be run to meet those goals (awareness vs. action – and a thousand different types of action campaigns), audience demographics, the message of your campaign, the channels you're going to use to deliver it, how your going to test it and optimize it…and this is all before you even start considering what media you want to use or even what your messages might be! It's easy to get overwhelmed. A good way to help simplify this process is to create a template like the one included in this article. One of the most important things to when preparing to set up a marketing campaign is to thoroughly plan it out! Let’s break down how to do so in an effective way.

More likely than not, we already understand the importance consistency plays in helping us to achieve results we desire. The concept of consistency is not a foreign one, especially in business. Consistency is one of the most important skills we can exercise as solopreneurs and brands working to grow our presence online. Yet, with the word consistency tossed around all too often, when it comes to being consistent at marketing your business, we want to understand what that actually means and how we can do so in a way that is sustainable for us. Within this article, we breakdown why consistency matters in relation to your marketing, how to redefine consistency for yourself, and ways that you can begin to become more consistent at marketing your business online. Let’s dive in!

Every small business owner should understand the power a strong brand has in helping them to elevate their online presence. Developing a strong brand becomes something that you cannot copy from your competitors as well as your competitors cannot copy from you because it is what makes you unique. As small business owners working to grow our businesses online, emphasizing your brand quality can help you not only stand out in a sea of sameness online, but it can also help you enhance your marketing in a way that helps you create more business for yourself in a sustainable and long lasting way. Within this article we are going to discuss how branding helps your marketing, specifically touching on ways you can take your marketing to the next level by improving the quality of your brand.

Personalized marketing has many benefits, from helping you to better understand and connect with your desired audience to tailoring your marketing to create unforgettable experiences. It comes as no surprise that personalized marketing can help increase the quality of leads that come into your business as well as help you build stronger brand loyalty. Yet, if done wrong, the data and insights you gain about your audience could quickly cause you to exploit the very people you want to serve and help. Within this article, I will be discussing what personalized marketing is and how we can practice it without exploiting our audiences in the process.

Making content to publish online is the easy part. Creating content that stands out in an overly crowded online space is another story. If you want to create great value for your brand that organically attracts your target audience to your business, this article is for you. There are core content practices that can be commonly experienced on each and every online platform. There is a reason that causes certain pieces of digital content to go viral, even if the person who created a viral piece doesn’t know why or how it got the attention it did! In many ways, our brands reputation is built largely due to the content it shares. When we work to create content in meaningful ways, we can support our brands in creating a memorable experience for people, ultimately helping our businesses become associated with that praise. Within this article, I am going to share my top tips for creating stand out visual marketing content in hopes of helping you enhance your online brand presence in a way that drives business growth.

Editorial planning is a daily process that connects your short-term content to your long-term strategy. The editorial calendar helps you prioritize your content by aligning it with your audience's needs and your business goals. This is an incredibly important practice for any online business owner for it will not only help you see better results from your content efforts, but it will also help you establish sustainable strategies to support your business in growing both now and into the future. What I appreciate the most about using an editorial calendar system is that it helps me provide my content with a direction as well as a purpose while also giving me room to be flexible with my plan in response to the ever-changing nature of online marketing. Within this article I share what an editorial calendar is, how it differs from a content plan, and ways you can set up an editorial calendar for your business.