A guide to ethical, sustainable marketing ecosystems rooted in care, transparency, and long-term relationship rather than extraction.

This 2026 Anti-Trend Report outlines the harmful cultural and industry trends conscious creatives and small businesses must reject in the year ahead—from colorism in design and gendered branding to extractive economics, hustle culture, and unethical AI. Instead, we explore the values, practices, and liberatory business models worth cultivating: human-centered marketing, ethical technology, circular and local economies, creativity-first entrepreneurship, embodied business practices, and community-rooted ecosystems. This article serves as both a manifesto and a field guide for creative entrepreneurs committed to values-driven work, justice-oriented branding, and sustainable business growth in 2026 and beyond.

Discover how imagination can guide us through a changing world. This essay explores how creatives, entrepreneurs, and small studios can move beyond social media algorithms, capitalism, and burnout to build sustainable ecosystems of work, art, and community rooted in care, collaboration, and creativity.

Traditional marketing funnels often feel pushy and transactional—but there’s a better way. In this guide, we break down how to create an ethical, sustainable marketing journey that moves your audience through each stage naturally and without manipulation. Learn what types of content to create for every stage—from awareness and engagement to conversions and customer retention—so you can grow your business in a way that feels aligned, impactful, and trust-driven. Whether you want to increase engagement, drive conversions, or grow your email list, this guide will help you build long-term relationships, not just sales.

In the digital age, influencers and social media gurus hold immense power—but at what cost? This blog dives into the hidden dangers of influencer culture, wellness industry manipulation, and how big brands profit from our trust. Drawing from my personal experience in MLMs and working with high-profile wellness brands, I reveal how influencer marketing fuels misinformation, unethical business practices, and social media obsession. Learn how to fact-check online claims, hold influencers accountable, and become a more conscious consumer in a world driven by curated illusions.

A guide to value-first marketing for creatives and small businesses. Learn ethical marketing strategies, content ideas, and sustainable ways to grow your audience.

Discover how to set fair and ethical prices for your online business. Explore strategies, common pricing models, and the importance of ethical considerations in pricing decisions.

Marketing doesn’t have to feel forced. If traditional sales funnels feel too cold or transactional, it’s time to rethink your approach. In this guide, we’ll break down how to build an ethical, sustainable customer journey that nurtures potential clients with care, thoughtful UX/UI, and seamless brand strategy. Learn how to create an experience that guides—not pushes—your audience toward working with you in a way that feels natural, aligned, and deeply human.

Personalized marketing can be a powerful tool for building trust and connection, but when done wrong, it can feel invasive or manipulative. In this guide, we’ll explore how to create ethical, human-centered marketing strategies that respect your audience’s privacy, nurture relationships, and foster long-term engagement—without pressure tactics or data exploitation. Learn how to personalize your marketing in a way that feels good for both you and your audience.

A code of ethics is more than just a set of values; it’s a framework that guides your business decisions, shapes your brand reputation, and builds trust with your community. This guide provides practical steps for creating a meaningful code of ethics, with examples and tips tailored to small businesses. Learn how your code of ethics can support sustainable growth, ensure transparency, and create a positive impact on both people and the planet.