Discover how to set fair and ethical prices for your online business. Explore strategies, common pricing models, and the importance of ethical considerations in pricing decisions.

Great client and customer experiences start way before a person arrives at your website or begin working with you. Long before people get exposed to your brand on a personal level, they’ve followed a series of customer journey touch points that empowered them to get to know your brand more. In this article, I’ll show you how customer journey touch points help shape an unforgettable customer experience that makes it easy for folks to say Yes to getting involved in what your business offers. We’ll also take a look at the different types of customer journey touch points, from those focused on the pre-purchase period to those focused on the post-purchase period.

In the world of business, success metrics are often referenced as Key Performance Indicators (or KPI’S). There are standard indicators that most business considered to be the go to metrics to track in order to determine whether a business is performing in the direction one wants it to go. Yet, most of the metrics we often track to indicate whether a business is performing up to a level of success standard typically relate to profit. There are many other indicators that a business can (and probably should) track to help them gauge whether a business is successful. Other indicators can not only help a business owner feel more satisfaction regarding the performance of their business, but also gain a deeper sensation of pride, fulfillment and accomplishment. When we only gauge the success of a business in response to monetary indicators, this can cause business owners to center all of their beliefs about success around money. There are many indicators that can point to the successfulness of a business, and within this article I am going to share with you what they are. My hope is that this article can help you determine what the best metrics are for you to track in order to determine the success of your business.

How have you been taught to set your pricing as an indie biz owner? Or maybe you haven’t been taught and you just wing it?

Pricing establishment as well as pricing strategy are two things that each and every business owner should take incredibly seriously. In the current era of small business, unethical pricing practices are becoming standard in most industries. If we wish to do business in a way that is most beneficial for people as well as the planet, then taking into consideration how we implement ethical pricing into our organization is essential. Within this article I unpack signs that point to unethical pricing, including examples. As well, I walk you through ways to begin implementing ethical standards for your pricing practices so that you can walk away understanding what is needed in order to ensure your pricing is morally sound.

Ethical business standards help us to dictate a standard of conduct that is not just legally right but morally sound. We have all probably felt the effects of poor business ethics. Customers and partners might become upset because of a lack of strong moral code being practiced in a business, the media could be uncovering problems in relation to a business failing to uphold ethical practices, and the government might even issue hefty fines to businesses that are acting from a corrupt space that is lacking ethical guidance. It’s critical for business owners to learn what steps you can take to practice ethics, integrity, and honesty in your organization. In this article we lay out how ethical standards in business can not only help a business create long term sustainability, but also how ethical business standards can support the global collective in moving into a more sustainable and equitable future. This article shares the primary standards that all businesses should include in their code of ethics and ways to begin weaving ethics into your organizations framework.