A woman with tattoos on her arms and shoulder, wearing a colorful tropical shirt and black shorts, sitting on a vintage black and wooden sofa, reading a beige Field Notes notebook, with a yellow retro rotary phone beside her, in a rustic room with peeling wall paint and yellow curtains.

Pull up a log, pass the snacks, and crack open the creative canteen! We’re trading stories by the campfire. Field Notes is where we share reflections on ethical marketing, creative ecosystems, and what it looks like to build work that cares for people and planet. These essays explore care-centered business, relational community building, and creative practices rooted in liberation and integrity. Think of this space as an evolving notebook, ideas gathered in the field and shared in community.

Field Notes

Reflections on Ethical Business and Creative Practice

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A Field Guide for Creatives Ready to Grow Outside the Grind

Field Zine Vol. 01 is part manifesto, part field guide—a creative offering for artists, makers, and thinkers ready to break up with hustle culture and reclaim their creative practice. Designed with intention, this zine moves through four organic phases—Compost, Seed, Tend, and Bloom—offering gentle prompts, collage-style visuals, and room to return to your most instinctual creative rhythms. This blog shares the story behind the zine, its purpose, and why it was created as an act of resistance and return. Perfect for creatives seeking slow growth, deeper meaning, and liberation from content culture.

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How to Begin Again in Business: with Alignment, Not Pressure

After a year of intentional dormancy and creative reflection, I’m pressing reset—not from a place of pressure, but from a place of truth. This essay explores what it means to compost old strategies, trust your creative timing, and build a business that grows like a garden: with patience, presence, and care. If you're craving slower rhythms, deeper meaning, and a return to alignment—this one's for you.

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Nature’s Blueprint: A Guide to Biomimicry and Decolonized Creativity in Business

Discover how biomimicry and decolonized creativity can reshape the way you work. In this blog, we explore what it means to rewild your creative practice by learning from nature’s patterns and unlearning colonized approaches to productivity, perfectionism, and self-censorship. If you’ve ever felt stuck in hustle culture or disconnected from your creative flow, this is your invitation to return to rhythm, reciprocity, and regeneration.

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A Regenerative Path to Creativity and Business: How to Cultivate Your Own Creative Ecosystem

In this guide, we explore how to design a creative ecosystem—a regenerative, nature-inspired business model that reflects your unique creativity, values, and purpose. Unlike traditional hustle culture or hierarchical empires, creative ecosystems are built for sustainability, flexibility, and personal fulfillment. Learn how to map out the core components of your ecosystem—like offerings, revenue streams, nourishment, and community—and see examples tailored to artists, coaches, healers, and storytellers. This blog offers practical inspiration for growing a business that breathes with you.

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How to Build a Content Calendar That Actually Works For You

Tired of reactive marketing and content chaos? This blog walks you through how to build a content calendar that works for you—your energy, your goals, and your brand values. Learn how to plan content sustainably using themes, content pillars, and a CMS like Notion. Designed for small business owners and creatives who want to show up consistently without burnout.

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What to Post at Every Stage of the Customer Journey: Ethical Content Ideas for Trust-Driven Marketing

Traditional marketing funnels often feel pushy and transactional—but there’s a better way. In this guide, we break down how to create an ethical, sustainable marketing journey that moves your audience through each stage naturally and without manipulation. Learn what types of content to create for every stage—from awareness and engagement to conversions and customer retention—so you can grow your business in a way that feels aligned, impactful, and trust-driven. Whether you want to increase engagement, drive conversions, or grow your email list, this guide will help you build long-term relationships, not just sales.

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Brand Strategy: More Than Just Aesthetic—It’s the Heart of Your Business

In this blog post, we explore the transformative power of a robust brand strategy. Learn how to dive deep into your brand’s mission, values, and emotional core to create an identity that not only looks great but truly connects with your audience. We break down the process—from introspective discovery and messaging refinement to visual execution—while addressing common challenges like inconsistent messaging and diluted targeting. Whether you’re stuck in endless brand refreshes or struggling to articulate your unique value, discover how a clear, strategic foundation can turn your brand into a timeless asset that drives sustainable growth.

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Is It Influence or Manipulation? How to Be a Smarter Consumer

In the digital age, influencers and social media gurus hold immense power—but at what cost? This blog dives into the hidden dangers of influencer culture, wellness industry manipulation, and how big brands profit from our trust. Drawing from my personal experience in MLMs and working with high-profile wellness brands, I reveal how influencer marketing fuels misinformation, unethical business practices, and social media obsession. Learn how to fact-check online claims, hold influencers accountable, and become a more conscious consumer in a world driven by curated illusions.

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Empowering vs. Gatekeeping: Why I Believe in Teaching My Clients, Not Trapping Them

In a world where knowledge is often hoarded and dependency is a business strategy, it’s time to rethink how we serve our clients. This article explores the difference between empowerment and gatekeeping, offering real-world examples of service providers who create false reliance vs. those who equip clients with tools to thrive on their own. We dive into ethical business practices, the importance of transparent education, and actionable steps to build a model that fosters autonomy, collaboration, and long-term success. Whether you’re a designer, coach, strategist, or consultant, learn how shifting to an empowerment-based model benefits both you and your clients.

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What Is Analog Marketing? A Guide to Human-First Outreach

In today’s fast-paced digital world, marketing often feels like an endless cycle of chasing trends and algorithms. But what if we slowed down and returned to more human, meaningful ways of connecting? This blog explores how analog marketing—through tactile experiences, handwritten notes, pop-up events, and sensory-driven campaigns—can create lasting emotional connections with customers. By engaging multiple senses and fostering genuine relationships, analog marketing offers small businesses and creatives a sustainable way to build community and make a lasting impact.

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Reclaim Your Business from the Attention Economy: Nature-Inspired Growth for Creatives

This blog explores how the dopamine-fueled attention economy is quietly burning out small business owners and creatives. Learn how to break free from social media dependency, recognize signs of digital burnout, and shift to nature-inspired business practices for sustainable growth, creativity, and well-being.

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Working Like Nature: Transform Your Work with Sustainable and Regenerative Practices

What would your work look like if it followed the rhythms of nature: slow, cyclical, regenerative, and deeply interconnected? This guide explores how to transform your creative work and business by aligning with ecological principles instead of hustle culture. Learn why working like nature is essential for sustainability, well-being, and meaningful impact.

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Do You Really Need Social Media to Succeed? Re-thinking Marketing for Small Businesses

Social media marketing is often touted as a must for small business success, but is it truly essential? In this blog, we dive into the common frustrations of social media for solopreneurs and small business owners, discussing why it might not be the right choice for everyone. Explore how to uncover your unique marketing style by aligning with your strengths, understanding your audience, and staying true to your values. Discover how alternative, sustainable marketing approaches can drive meaningful results and help you connect authentically with your audience.

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The Future of Marketing Is Human: Creative Predictions for the New Year

Explore 2025's creative marketing and design predictions focused on human connection, ethical practices, and sustainability. As businesses pivot away from burnout and generic AI-driven trends, discover how custom design, long-form content, and community collaboration will reshape small business marketing. Dive into actionable insights to prepare for a more intentional and impactful future.

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Crafting a Sustainable Marketing Strategy: Shifting from Short-Form Content to Intentional, Long-Form Marketing

Learn how to craft a marketing strategy that reflects your values, avoids the noise of short-term trends, and prioritizes sustainability and authenticity. This blog offers actionable steps to help small business owners break free from cookie-cutter approaches and embrace a regenerative marketing mindset.

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How to Honor the Holidays Without Centering Consumerism in Your Business

Learn how to navigate the holiday season as a conscious business owner without falling into the traps of overconsumption and materialism. Discover actionable strategies for fostering connection, sustainability, and authentic impact while aligning your holiday marketing with your values. Explore anti-capitalist marketing approaches, slow business practices, and ways to reduce holiday stress while building meaningful relationships with your community.

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You’ll notice many of these essays circling shared questions around ethical marketing, creative ecosystems, and what it means to build business at a more human pace. We hope you enjoy.