Pull up a log, pass the snacks, and crack open the creative canteen! We’re trading stories by the campfire. Think trail mix for your brain: part education, part inspiration, part "oops, we tried that so you don’t have to." Welcome to the wild (and slightly weird) side of purpose-driven business.
Field Notes
Archive
- Creative Ecosystems
- Creative Seasons
- Ethical Business & Marketing
- Marketing Ecosystems
- Pinterest Marketing
- Sustainable Creativity
- The Creative Camp
- anticapitalist business
- attention economy
- brand strategy
- branding
- business development
- community building
- content creation
- content management
- content marketing
- content strategy
- creative liberation
- ethical marketing
- ethical pricing
- marketing
- marketing ecosystem mapping
- marketing management
- nature based business
- sustainable business
- value-first marketing
- working like nature
Rethinking business in the age of surveillance capitalism
The old marketing playbook promised certainty: post daily, follow the algorithm, stay neutral, and growth would follow. But that world is gone. Social platforms now function less like community spaces and more like surveillance machines—selling our data, censoring dissent, and rewarding compliance. Small business owners and creatives are still told to “just follow the rules,” but those rules don’t just fail us now—they bind us to the very systems dismantling our freedoms. The game has changed. Our marketing must change too.