Every small business owner should understand the power a strong brand has in helping them to elevate their online presence. Developing a strong brand becomes something that you cannot copy from your competitors as well as your competitors cannot copy from you because it is what makes you unique. As small business owners working to grow our businesses online, emphasizing your brand quality can help you not only stand out in a sea of sameness online, but it can also help you enhance your marketing in a way that helps you create more business for yourself in a sustainable and long lasting way. Within this article we are going to discuss how branding helps your marketing, specifically touching on ways you can take your marketing to the next level by improving the quality of your brand.

Great client and customer experiences start way before a person arrives at your website or begin working with you. Long before people get exposed to your brand on a personal level, they’ve followed a series of customer journey touch points that empowered them to get to know your brand more. In this article, I’ll show you how customer journey touch points help shape an unforgettable customer experience that makes it easy for folks to say Yes to getting involved in what your business offers. We’ll also take a look at the different types of customer journey touch points, from those focused on the pre-purchase period to those focused on the post-purchase period.

Having strong brand awareness can help you increase the chances of people noticing, connecting to, and trusting your brand. In turn, your strong brand awareness can help you grow your business and help more people with your products and services. Within this article I break down what brand awareness is and why it matters, providing you with some tangible tips to implement to begin establishing your own unique brand awareness strategy. You will learn about my 4 step brand awareness process that will help you to walk away fully understanding how to begin improving the awareness as well as experience of your brand!