Great client and customer experiences start way before a person arrives at your website or begin working with you. Long before people get exposed to your brand on a personal level, they’ve followed a series of customer journey touch points that empowered them to get to know your brand more. In this article, I’ll show you how customer journey touch points help shape an unforgettable customer experience that makes it easy for folks to say Yes to getting involved in what your business offers. We’ll also take a look at the different types of customer journey touch points, from those focused on the pre-purchase period to those focused on the post-purchase period.

Having strong brand awareness can help you increase the chances of people noticing, connecting to, and trusting your brand. In turn, your strong brand awareness can help you grow your business and help more people with your products and services. Within this article I break down what brand awareness is and why it matters, providing you with some tangible tips to implement to begin establishing your own unique brand awareness strategy. You will learn about my 4 step brand awareness process that will help you to walk away fully understanding how to begin improving the awareness as well as experience of your brand!

Ethical business standards help us to dictate a standard of conduct that is not just legally right but morally sound. We have all probably felt the effects of poor business ethics. Customers and partners might become upset because of a lack of strong moral code being practiced in a business, the media could be uncovering problems in relation to a business failing to uphold ethical practices, and the government might even issue hefty fines to businesses that are acting from a corrupt space that is lacking ethical guidance. It’s critical for business owners to learn what steps you can take to practice ethics, integrity, and honesty in your organization. In this article we lay out how ethical standards in business can not only help a business create long term sustainability, but also how ethical business standards can support the global collective in moving into a more sustainable and equitable future. This article shares the primary standards that all businesses should include in their code of ethics and ways to begin weaving ethics into your organizations framework.