
Field Notes
Pull up a log, pass the snacks, and crack open the creative canteen! We’re trading stories by the campfire. Think trail mix for your brain: part education, part inspiration, part "oops, we tried that so you don’t have to." Welcome to the wild (and slightly weird) side of purpose-driven business.
Archive
- Content design
- Marketing Ecosystems
- Pinterest Marketing
- anticapitalist business
- brand strategy
- branding
- business development
- community building
- content creation
- content management
- content marketing
- content strategy
- creative liberation
- creative marketing
- ethical marketing
- marketing
- marketing management
- nature based business
- sustainable business
Is It Influence or Manipulation? How to Be a Smarter Consumer
In the digital age, influencers and social media gurus hold immense power—but at what cost? This blog dives into the hidden dangers of influencer culture, wellness industry manipulation, and how big brands profit from our trust. Drawing from my personal experience in MLMs and working with high-profile wellness brands, I reveal how influencer marketing fuels misinformation, unethical business practices, and social media obsession. Learn how to fact-check online claims, hold influencers accountable, and become a more conscious consumer in a world driven by curated illusions.
How to Build a Memorable Brand: 4-Step Brand Awareness Strategy for 2025
Learn how to create a meaningful brand awareness strategy that prioritizes clarity, connection, and authenticity. A 4-step guide for conscious brands.
The Ins and Outs of Crafting a Code of Ethics for Your Business
A code of ethics is more than just a set of values; it’s a framework that guides your business decisions, shapes your brand reputation, and builds trust with your community. This guide provides practical steps for creating a meaningful code of ethics, with examples and tips tailored to small businesses. Learn how your code of ethics can support sustainable growth, ensure transparency, and create a positive impact on both people and the planet.