Pull up a log, pass the snacks, and crack open the creative canteen! We’re trading stories by the campfire. Field Notes is where we share reflections on ethical marketing, creative ecosystems, and what it looks like to build work that cares for people and planet. These essays explore care-centered business, relational community building, and creative practices rooted in liberation and integrity. Think of this space as an evolving notebook, ideas gathered in the field and shared in community.
Field Notes
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Where the word 'brand' actually comes from and why performing your values is easier than practicing them. Read more…
Learn about what building a brand in Portland, Oregon actually requires, beyond the aesthetic. Read more…
Not all content is disposable! A platform-by-platform guide to what actually keeps working. Read more…
A sustainable approach to marketing solo, without burning out or hiring a team you don't need. Read more…
The Archives: Reflections on Ethical Business and Creative Practice
A Field Mark, Not a Brand: A Nature-Based Branding Method
Stop inventing a brand and start noticing one. A four-step, nature-based branding method inspired by birding, root systems, and living ecosystems.
What Is Performative Branding? The Hidden History Behind Why We Do It
The word 'brand' has a darker history than you think, and it explains why performative branding keeps happening. Here's how to undo it.
Is It Influence or Manipulation? How to Be a Smarter Consumer
In the digital age, influencers and social media gurus hold immense power—but at what cost? This blog dives into the hidden dangers of influencer culture, wellness industry manipulation, and how big brands profit from our trust. Drawing from my personal experience in MLMs and working with high-profile wellness brands, I reveal how influencer marketing fuels misinformation, unethical business practices, and social media obsession. Learn how to fact-check online claims, hold influencers accountable, and become a more conscious consumer in a world driven by curated illusions.
How to Build a Memorable Brand: 4-Step Brand Awareness Strategy for 2025
Learn how to create a meaningful brand awareness strategy that prioritizes clarity, connection, and authenticity. A 4-step guide for conscious brands.
The Ins and Outs of Crafting a Code of Ethics for Your Business
A code of ethics is more than just a set of values; it’s a framework that guides your business decisions, shapes your brand reputation, and builds trust with your community. This guide provides practical steps for creating a meaningful code of ethics, with examples and tips tailored to small businesses. Learn how your code of ethics can support sustainable growth, ensure transparency, and create a positive impact on both people and the planet.
You’ll notice many of these essays circling shared questions around ethical marketing, creative ecosystems, and what it means to build business at a more human pace. We hope you enjoy.