Pull up a log, pass the snacks, and crack open the creative canteen! We’re trading stories by the campfire. Think trail mix for your brain: part education, part inspiration, part "oops, we tried that so you don’t have to." Welcome to the wild (and slightly weird) side of purpose-driven business.
Field Notes
Archive
- Content design
- Marketing Ecosystems
- Pinterest Marketing
- anticapitalist business
- attention economy
- brand strategy
- branding
- business development
- community building
- content creation
- content management
- content marketing
- content strategy
- creative liberation
- creative marketing
- ethical marketing
- marketing
- marketing management
- nature based business
- sustainable business
Why Chasing Micro Trends in Content Marketing Isn’t Sustainable (And What to Do Instead)
In the fast-paced world of content marketing, micro trends can seem irresistible. However, this obsession with chasing the latest viral fad not only harms your brand's credibility but also contributes to a cycle of overconsumption and environmental degradation. This blog delves into the detrimental effects of micro trend marketing, drawing parallels with the fast fashion industry’s impact on our planet and psyche. Discover why focusing on timeless, high-quality content is the key to building genuine connections and a sustainable online presence. Learn practical strategies to honor your creative process, foster authentic engagement, and invest in meaningful content that truly resonates.
What is Conscious Business? A Guide to Purpose-Driven Impact
Discover what conscious business means and how to align your operations with ethical, sustainable practices. Learn practical steps to measure your business impact in 2024.