Every small business owner should understand the power a strong brand has in helping them to elevate their online presence. Developing a strong brand becomes something that you cannot copy from your competitors as well as your competitors cannot copy from you because it is what makes you unique. As small business owners working to grow our businesses online, emphasizing your brand quality can help you not only stand out in a sea of sameness online, but it can also help you enhance your marketing in a way that helps you create more business for yourself in a sustainable and long lasting way. Within this article we are going to discuss how branding helps your marketing, specifically touching on ways you can take your marketing to the next level by improving the quality of your brand.

Our usage of the internet has evolved over time into a highly-interactive multimedia communication and entertainment medium. With our increased usage of the internet as ways to communicate, learn, and share information, it is only to be expected that higher levels of inclusivity have become necessary. One aspect of inclusive design examines ways in which we can design with diversity and gender inclusion and in mind. In the world of design, there are many traditions that unfortunately uphold stereotypical norms that can cause the way you design things to create environments of exclusion as well as lack of accessibility. Within this article, we discuss ways we can begin to incorporate gender inclusion into the design process, as this is a great first step for any business or organization to take to ensure they are creating an accessible and inclusive environment for their clients.