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    <loc>https://www.dogoodbiz.studio/field-notes</loc>
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    <lastmod>2026-03-29</lastmod>
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    <loc>https://www.dogoodbiz.studio/field-notes/what-is-analog-marketing</loc>
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    <lastmod>2026-03-08</lastmod>
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      <image:title>FIELD NOTES - What Is Analog Marketing? A Guide for Values-Led Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/26e87959-31d7-4181-a12d-60d693b45d05/theimpactofanalogmarketing.png</image:loc>
      <image:title>FIELD NOTES - What Is Analog Marketing? A Guide for Values-Led Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/ethical-pricing-strategies</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-07</lastmod>
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      <image:title>FIELD NOTES - What Is Ethical Pricing? A Values-Led Guide for Conscious Creatives &amp;amp; Small Businesses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/5caeead2-26af-4ca7-9433-94d07037b560/DGB++PINTEREST+PINS+2025+-+2025-06-21T185010.163.png</image:loc>
      <image:title>FIELD NOTES - What Is Ethical Pricing? A Values-Led Guide for Conscious Creatives &amp;amp; Small Businesses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/d6c7055d-3a33-424a-bc63-eb279add56b9/DGB++PINTEREST+PINS+2025+-+2025-06-21T191714.632.png</image:loc>
      <image:title>FIELD NOTES - What Is Ethical Pricing? A Values-Led Guide for Conscious Creatives &amp;amp; Small Businesses - The Problem With “Charge Your Worth” Culture</image:title>
      <image:caption>Let’s be clear: Your worth is not financial. Your worth cannot be priced. “Charge your worth” is a capitalist rebrand of a deeper wound around value. The truth: You charge for the labor involved, not your inherent worth. Ethical pricing separates: self-worth from financial compensation This is liberating for creatives who have been made to tie their identity to their output.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/45928188-455f-4705-894e-1372925f9403/DGB++PINTEREST+PINS+2025+-+2025-06-21T185842.063.png</image:loc>
      <image:title>FIELD NOTES - What Is Ethical Pricing? A Values-Led Guide for Conscious Creatives &amp;amp; Small Businesses - Ethical Pricing Isn’t About Perfection, It’s About Care</image:title>
      <image:caption>Ethical pricing is not a single decision. It’s a relationship. A practice. A steady commitment to building a business that honors your values, your audience, and your humanity. It’s how we build economies of care instead of economies of extraction. It’s how we create work that sustains us instead of drains us. It’s how we contribute to a future where business can be a force for good. If you’re building a business that wants to exist outside of the harm of capitalism, ethical pricing is one of the most powerful places to start.</image:caption>
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  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/community-driven-business-models</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/d1a25a5b-ce5c-43a9-80b4-8c75d9f84c2e/Mycelium+Web+Diagram+%22What+Community-Driven+Businesses+Have+in+Common%22.png</image:loc>
      <image:title>FIELD NOTES - Community-Driven Business Models: 10 Real-World Examples - What These Examples Actually Have in Common</image:title>
      <image:caption>Looking across these ten stories, a few patterns emerge worth naming not as a formula, but as an orientation: The community's interests and the business's growth are genuinely aligned, not in tension. When the people you serve thrive, so do you. Members don't just buy from these businesses; they feel seen by them. Identity investment runs deeper than brand loyalty. Each new connection makes the ecosystem richer for everyone. That's the compounding quality of genuine community. These businesses aren't dependent on platform algorithms or rented attention to stay visible. They've built something that belongs to them. Community improves the offering, and the better the offering strengthens the community. It's a living system, not a funnel.</image:caption>
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  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/everything-you-need-to-know-about-community-based-business-models</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/ac3411bf-859c-444d-b52f-97f567ac01ae/communitybasedbusinessmodels.png</image:loc>
      <image:title>FIELD NOTES - What Is a Community-Based Business Model? (And Is It Right for You) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/e4437089-33d1-4f05-90af-ed4336967e13/examplesofcommunitybasedbusinessmodels.png</image:loc>
      <image:title>FIELD NOTES - What Is a Community-Based Business Model? (And Is It Right for You) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/ecological-roles-of-care-an-ethical-business-framework-for-creatives-amp-values-driven-brands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/6fc6615f-c01d-4996-89ff-fe3a194bc05f/SGB+SQUARE+ASSETS+%2873%29.png</image:loc>
      <image:title>FIELD NOTES - Ecological Roles of Care: An Ethical Business Framework for Creatives &amp;amp; Values-Driven Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1771257428405-9MICPTY7EX3LUEOV1TM6/ECOLOGICAL+ROLES+%281%29.png</image:loc>
      <image:title>FIELD NOTES - Ecological Roles of Care: An Ethical Business Framework for Creatives &amp;amp; Values-Driven Brands</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1771257439936-SJ2IGS3TPNEYDKZJF1ST/ECOLOGICAL+ROLES+%282%29.png</image:loc>
      <image:title>FIELD NOTES - Ecological Roles of Care: An Ethical Business Framework for Creatives &amp;amp; Values-Driven Brands</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1771257447789-16UF3T0AQDAD0H2FLILD/ECOLOGICAL+ROLES.png</image:loc>
      <image:title>FIELD NOTES - Ecological Roles of Care: An Ethical Business Framework for Creatives &amp;amp; Values-Driven Brands</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1771257514688-YRC4DTTCY6GWTIIOI6RO/ECOLOGICAL+ROLES+%283%29.png</image:loc>
      <image:title>FIELD NOTES - Ecological Roles of Care: An Ethical Business Framework for Creatives &amp;amp; Values-Driven Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1771257522396-FDTZQEC6A9QSRATWX4DR/ECOLOGICAL+ROLES+%284%29.png</image:loc>
      <image:title>FIELD NOTES - Ecological Roles of Care: An Ethical Business Framework for Creatives &amp;amp; Values-Driven Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1771257530405-RZNU2EGN5FXV45WQD2E6/ECOLOGICAL+ROLES+%285%29.png</image:loc>
      <image:title>FIELD NOTES - Ecological Roles of Care: An Ethical Business Framework for Creatives &amp;amp; Values-Driven Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1771257593696-P7LSM2ZPG9IB6H1YE5L3/ECOLOGICAL+ROLES+%287%29.png</image:loc>
      <image:title>FIELD NOTES - Ecological Roles of Care: An Ethical Business Framework for Creatives &amp;amp; Values-Driven Brands</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1771257605453-V7YLOSCQXDTB8VWLR80E/ECOLOGICAL+ROLES+%288%29.png</image:loc>
      <image:title>FIELD NOTES - Ecological Roles of Care: An Ethical Business Framework for Creatives &amp;amp; Values-Driven Brands</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1771257613238-8OOO06DG34FWU7WP6A3C/ECOLOGICAL+ROLES+%289%29.png</image:loc>
      <image:title>FIELD NOTES - Ecological Roles of Care: An Ethical Business Framework for Creatives &amp;amp; Values-Driven Brands</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/care-is-an-ecosystem-ethical-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/88811ed4-f3fd-419e-828e-daceb0d3b146/businessisalivingsystem.png</image:loc>
      <image:title>FIELD NOTES - What Would Business Look Like If It Were Designed Like a Living System (Not a Machine)? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/cc27b724-01d9-4ede-b294-b397f3000c26/collectivethriving.png</image:loc>
      <image:title>FIELD NOTES - What Would Business Look Like If It Were Designed Like a Living System (Not a Machine)? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/from-compliance-to-creativity-a-new-path-for-small-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/4a1d9ac4-9410-4a30-84a8-01e2e1da56f3/Human-first+business-infographic.png</image:loc>
      <image:title>FIELD NOTES - What Human-First Business Looks Like in Practice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/what-is-conscious-marketing-and-how-to-create-an-ethical-marketing-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/c3fcd2ec-d04f-4a56-a80b-c79285e57a77/Ethical+Marketing%3A+Funnel+vs+Ecosystem.png</image:loc>
      <image:title>FIELD NOTES - Ethical Marketing Is an Ecosystem, Not a Funnel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/555db467-00da-4db6-a6c6-8b97e17c1d17/Core+Principles+of+an+Ethical+Marketing+Ecosystem.png</image:loc>
      <image:title>FIELD NOTES - Ethical Marketing Is an Ecosystem, Not a Funnel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/hope-is-an-ecosystem-ethical-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/what-is-creative-liberation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/d12a0c28-0f9b-4ca0-9e3c-af4d3635664f/whatiscreativeliberationpng</image:loc>
      <image:title>FIELD NOTES - What Creative Liberation Means (And Why It Matters for Creatives Today) - What Is Creative Liberation?</image:title>
      <image:caption>Creative liberation is the process of reclaiming your creativity from systems, expectations, and internalized beliefs that taught you to shrink, perform, perfect, or monetize your expression for it to be worthy. It is a return to the part of you that creates because it feels alive to do so. Creative liberation looks like: creating without asking permission making imperfectly, but intentionally trusting what wants to come through—even when it defies logic letting yourself be nonlinear, intuitive, strange, contradictory, or unpolished reclaiming imagination from systems that seek to control or extract it This isn’t rebellion for rebellion’s sake. It’s a homecoming. A remembering. A refusal to let systems that profit from silence dictate the shape of your creativity. Creative liberation often begins when we stop forcing ourselves into false binariesabout identity, productivity, success, or how a business “should” look. If this resonates, you may want to explore Non-Binary Thinking: A Guide to Creative Liberation in Your Small Business, where I unpack how rejecting binary frameworks opens more humane, flexible ways of working.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/ece0a4af-5f9d-4597-96c9-200799ec49cd/signsyouremovingtowardcreativeliberation.png</image:loc>
      <image:title>FIELD NOTES - What Creative Liberation Means (And Why It Matters for Creatives Today) - Signs You’re Moving Toward Creative Liberation</image:title>
      <image:caption>Creative liberation doesn’t arrive all at once. It shows up quietly. You may notice: You stop asking “Is this good enough?” and start asking “Is this true?” You feel drawn to experimentation rather than outcomes You follow ideas that don’t lead anywhere “useful” You stop apologizing for your perspective You catch yourself mid-self-edit and choose to continue You create for joy, not approval You feel more like yourself These moments are small, but they’re brave.</image:caption>
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  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/ecological-business-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/c5ac9096-bf79-450d-88f9-41a645cdd919/ecological-business-design-dogoodbiz.png</image:loc>
      <image:title>FIELD NOTES - Ecological Business Design: An Alternative to Corporate Growth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/8b6cb833-ad85-410f-b8c0-a7325b39e27c/reproducingharminbusiness.png</image:loc>
      <image:title>FIELD NOTES - Ecological Business Design: An Alternative to Corporate Growth - Living Systems Survive Through Relationship, Not Domination</image:title>
      <image:caption>In ecology, nothing survives on its own. Everything is shaped by relationships. Forests survive because: What’s taken is eventually returned Signals of stress are listened to instead of ignored Growth slows when the conditions aren’t right Different roles support one another instead of competing No single part gets to take everything and leave the rest depleted What’s “used up” becomes food for something else Breakdown leads to change and reorganization, not blame or failure This is how living systems stay alive over time… not through control, but through responsiveness. And yet, there is no infinite growth in nature. There is balance. Regeneration. Response. So when we apply ecological thinking literally to business, not symbolically, the core question changes. Not: How do I grow this as fast as possible? But: What does this system need to stay alive in these conditions? That question alone disrupts corporate logic.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/a052d400-2b10-41c7-a8a9-edfb137bd2af/dogoodwork.png</image:loc>
      <image:title>FIELD NOTES - Ecological Business Design: An Alternative to Corporate Growth - Ecological Business Design as a Response to Current Times</image:title>
      <image:caption>Ecological thinking is not soft. It’s not passive. It’s not neutral. And it’s definitely not a branding exercise. It’s a direct response to instability, crisis, and the concentration of power. In moments of political, economic, and environmental upheaval, living systems don’t become more rigid. They become more relational. They invest in what helps them survive turbulence, not what looks impressive from the outside. Ecological businesses prioritize things like: Choosing work that can be sustained year after year instead of chasing constant expansion Protecting nervous systems, bodies, and relationships rather than glorifying urgency Letting “this is working” be sufficient instead of endlessly moving the goalposts Designing for trust, collaboration, and care rather than control or hierarchy Fixing what’s frayed instead of abandoning people, offers, or systems the moment they require care Responding to real conditions instead of forcing rigid plans to hold This means refusing to build success on structures that quietly require burnout, extraction, or harm to keep going.</image:caption>
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  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/what-it-means-to-build-a-creative-ecosystem-not-just-a-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/7cafe79b-c131-45b2-8af9-68591dfbd3e8/Ecosystems+vs+Personal+Brands.png</image:loc>
      <image:title>FIELD NOTES - Why Creative Ecosystems Matter More Than Personal Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/236d7a7b-ae62-4f1f-87fe-b0bb297be8fc/theanatomyofacreativeecosystem.png</image:loc>
      <image:title>FIELD NOTES - Why Creative Ecosystems Matter More Than Personal Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/048b542e-764d-412b-a8fd-ac559d47aa80/creativeecosystemsinpractice.png</image:loc>
      <image:title>FIELD NOTES - Why Creative Ecosystems Matter More Than Personal Brands - Creative Ecosystems in Practice</image:title>
      <image:caption>Creative ecosystems already exist all around us, often quietly. A design studio that collaborates deeply, works slowly, and prioritizes aligned relationships over mass production. A coach or healer who serves fewer clients at a time to offer whole-person support instead of surface-level fixes. A slow fashion brand that moves with seasons, not trends, and builds reciprocal relationships with makers and buyers. An artist or illustrator who releases work in seasonal drops, trusting their community without feeding constant content cycles. These businesses aren’t chasing dominance. They’re cultivating belonging. And belonging lasts longer than attention.</image:caption>
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  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/welcome-to-creative-camp-radio-where-ecological-thinking-meets-creative-liberation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/d9de7200-8e1e-403b-b019-990c42f98785/CREATIVECAMPRADIO.png</image:loc>
      <image:title>FIELD NOTES - Welcome to Creative Camp Radio: Where Ecological Thinking Meets Creative Liberation - An invitation to build ecosystems, not empires</image:title>
      <image:caption>Here, we talk about creativity as an ecosystem. Not a resource to mine. Not a brand to optimize. Not a machine that should run without rest. In ecosystems, nothing grows endlessly. Nothing thrives alone. And nothing is asked to produce without pause. Capitalism tells us creativity should behave differently… faster, louder, more profitable, more visible. Creative Camp exists to tell a different story. One rooted in care. In relationship. In the understanding that creativity is something alive… something we tend, protect, and grow with, not extract from. If you’re tired of grinding, performing, or shrinking yourself to fit a system that was never built for your humanity, You’re in the right place. Welcome to Creative Camp.</image:caption>
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  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/how-to-implement-a-content-repurposing-strategy-a-step-by-step-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/a4898fb8-ab01-43f3-a785-a1e171c826c3/DGB+BLOG+BANNERS+%2823%29.png</image:loc>
      <image:title>FIELD NOTES - Unlock the Power of Content Repurposing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/0cde8f02-315c-4e67-8016-a1f1b4fc1b50/DGB+BLOG+BANNERS+%2824%29.png</image:loc>
      <image:title>FIELD NOTES - Unlock the Power of Content Repurposing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/2026-predictions-amp-the-trends-we-wont-be-participating-in</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/d4326483-fb06-423c-a058-940bba9cd533/Our+2026+Anti-Trend+Report.png</image:loc>
      <image:title>FIELD NOTES - Our 2026 Anti-Trend Report: What We Refuse To Participate In And What We’re Growing Instead - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/197952e4-ed84-4108-9399-c702f18ad632/INCLUSIVECOLORTHEORY.png</image:loc>
      <image:title>FIELD NOTES - Our 2026 Anti-Trend Report: What We Refuse To Participate In And What We’re Growing Instead - Mini Practice: Your 2026 Color Refusal</image:title>
      <image:caption>Grab a notebook or notes app: List 3 colors or palettes you’re done using just because they “look professional”, “fit the industry”, align with “feminine” or “masculine”… etc. Now list 3 colors that feel like you… alive, honest, rooted. Write one sentence: “In 2026, my work will look more like _________ and less like _________.” That’s the beginning of your visual manifesto.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1004dd00-7fbc-4c72-9bd7-b909d1de3108/BLOG+GRAPHICS+DGB+%2811%29.png</image:loc>
      <image:title>FIELD NOTES - Our 2026 Anti-Trend Report: What We Refuse To Participate In And What We’re Growing Instead - Check-In: Your Body &amp; Your Business</image:title>
      <image:caption>Ask yourself: Where am I asking my body to be “on brand” instead of letting it be human? What expectations about my appearance, personality, or productivity am I ready to release? What would “embodied business” mean in my daily life this year? (List 3 real behaviors: more breaks, slower launches, no work after X time, etc.) Choose one small embodiment shift you’re willing to commit to this month.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/5c19a88c-95ad-4245-b197-a8aff42298fe/BLOG+GRAPHICS+DGB+%2812%29.png</image:loc>
      <image:title>FIELD NOTES - Our 2026 Anti-Trend Report: What We Refuse To Participate In And What We’re Growing Instead - Prompt: Audit Your Brand for Gender Scripts</image:title>
      <image:caption>Take inventory: Where does my brand lean on “for women,” “for men,” “feminine,” or “masculine” language or visuals, and why? What structures am I upholding by doing so and am I OK with that? Which of those choices actually feel aligned, and which feel inherited, expected, or default? How could I describe my work without using gendered shorthand at all? Write 2–3 new, non-gendered ways to describe your brand’s vibe, aesthetic, or audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/da77668c-51be-4618-942f-9005c0924acc/Empires+Extract.+Ecosystems+Sustain..png</image:loc>
      <image:title>FIELD NOTES - Our 2026 Anti-Trend Report: What We Refuse To Participate In And What We’re Growing Instead - Exercise: Your Anti-Empire Business Check</image:title>
      <image:caption>Ask yourself: Where am I still chasing scale or revenue from a place of fear, comparison, or pressure? What would “right-sized” growth look like for me this year? (Be specific.) What’s one small shift I can make toward ecosystem-building (community, collaborations, reciprocity) instead of empire-building? Write 1–3 “Enough Statements,” like: “In 2026, enough looks like ______.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/3b61d578-414d-4e46-b9f5-1e80b6e5ee0a/Use+tech+to+expand+humanity%2C+not+replace+it..png</image:loc>
      <image:title>FIELD NOTES - Our 2026 Anti-Trend Report: What We Refuse To Participate In And What We’re Growing Instead - Values Check: Your Personal AI Ethics</image:title>
      <image:caption>If you use or plan to use AI in your work, journal on: Where am I already using AI? Where might I be hiding that from my audience or clients? What personal red lines do I want to set around AI use? (No training on artists without consent, no AI imagery, no fake or made-up claims, etc.) How can I name my AI policies clearly on my website or in my client onboarding? Write 3–5 sentences that could become your “AI Ethics Statement” for your brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/343dbd42-7ae2-4060-b0b9-2c8946e46571/A+manifesto+is+a+map..png</image:loc>
      <image:title>FIELD NOTES - Our 2026 Anti-Trend Report: What We Refuse To Participate In And What We’re Growing Instead - Build-Your-Own Mini Manifesto</image:title>
      <image:caption>Using everything you’ve just read, complete these prompts: In 2026, I refuse to participate in… (List at least 5 things: aesthetics, business models, norms, expectations.) In 2026, I actively choose to stand for… (List at least 5 values, practices, or commitments.) The world I’m helping build through my work looks more like… (Describe it: community, conditions, aesthetics, politics.) Turn it into a single statement you can put on your wall or in your studio: “In 2026, my work exists to ________, and I refuse to ________.” That’s your first draft of a 2026 manifesto.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/creative-seasons-burnout-recovery</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/b3659a59-cde5-4310-8411-4fb9411160b5/BLOG+GRAPHICS+DGB+%282%29.png</image:loc>
      <image:title>FIELD NOTES - A Guide to Creative Seasons - This almanac is:</image:title>
      <image:caption>A gentle guide for your inner seasons Because creativity has rhythms: periods of rest, incubation, emergence, growth, harvest, integration, and release. This workbook helps you identify and honor them. A place to breathe inside your creative practice Instead of telling you to produce more, it invites you to listen more. A framework for creative sustainability Less about hustle, more about harmony. Less about forcing, more about tending. A companion for creative misfits, multi-passionates, nonlinear thinkers Anyone who has ever felt suffocated by the productivity model of creativity will find relief here. A workbook built for reflection, imagination, and honest check-ins It’s filled with prompts, seasonal spreads, ecosystem mapping tools, creative rituals, boundary-setting worksheets, and pockets of quiet inquiry. A tool meant to be returned to again and again Because your seasons shift. Your needs shift. Your creativity shifts. This almanac grows with you. I hope that it becomes a grounding presence in your creative life, a place to land when you feel overwhelmed, a place to rekindle inspiration when you feel disconnected, and a place to remember who you are beneath the noise of urgency culture.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/6eb5912c-9137-4119-8c5c-2b0b2bcf9ac5/How+to+Start+Noticing+Your+Creative+Season.png</image:loc>
      <image:title>FIELD NOTES - A Guide to Creative Seasons - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/54c572bd-66d9-48b2-8121-a264487fd21e/How+to+Determine+What+Creative+Season+You%E2%80%99re+In.png</image:loc>
      <image:title>FIELD NOTES - A Guide to Creative Seasons - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/the-creative-camp-an-experiment-in-reimagining-the-future-through-art</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1762037851010-T94PFUHA0DPBTSP9G0XI/DGB+STORIES+2025+NEW+%2814%29.png</image:loc>
      <image:title>FIELD NOTES - The Creative Camp: an  experiment in reimagining the future through art.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1762037888101-CSFHBPQHLHQIBUIQBN0S/DGB+STORIES+2025+NEW+%2813%29.png</image:loc>
      <image:title>FIELD NOTES - The Creative Camp: an  experiment in reimagining the future through art.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1762037980390-OBMTARSO8658FPQ0RHI4/DGB+STORIES+2025+NEW+%2812%29.png</image:loc>
      <image:title>FIELD NOTES - The Creative Camp: an  experiment in reimagining the future through art.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1762038282849-Y973VF06G2OBKCYFWO9O/IMG_5430.PNG</image:loc>
      <image:title>FIELD NOTES - The Creative Camp: an  experiment in reimagining the future through art.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1762038289832-5AAPUJFTZE867GQXF8BL/IMG_5423.PNG</image:loc>
      <image:title>FIELD NOTES - The Creative Camp: an  experiment in reimagining the future through art.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1762038273558-YAY47I79T69398EPEFFG/IMG_5435.PNG</image:loc>
      <image:title>FIELD NOTES - The Creative Camp: an  experiment in reimagining the future through art.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1762038136899-ZBKSBA1KZUV196GOQL0N/IMG_1108.jpeg</image:loc>
      <image:title>FIELD NOTES - The Creative Camp: an  experiment in reimagining the future through art.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1762038158050-D0MNCFEPA6FX396RWSKF/IMG_5429.PNG</image:loc>
      <image:title>FIELD NOTES - The Creative Camp: an  experiment in reimagining the future through art.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1762038150478-JV1C4TIK7VCS8NS6XG0K/IMG_1114.jpeg</image:loc>
      <image:title>FIELD NOTES - The Creative Camp: an  experiment in reimagining the future through art.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/e61fa3c0-794e-4e41-b7b4-8ddab207bbf7/IMG_1110.jpeg</image:loc>
      <image:title>FIELD NOTES - The Creative Camp: an  experiment in reimagining the future through art. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/new-systems-for-business-creativity-and-community-in-a-changing-world</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/2091757c-b31d-40a2-8426-7f32e2aab678/DGB+SQUARE+WEBSITE+ASSETS+-+2025-10-19T085654.942.png</image:loc>
      <image:title>FIELD NOTES - Imagination as Infrastructure: Reimagining How We Live, Work, and Create Beyond Algorithms and Capitalism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/23de278f-5100-47f4-b3df-c1d6fad35992/DGB+SQUARE+WEBSITE+ASSETS+-+2025-10-19T084018.751.png</image:loc>
      <image:title>FIELD NOTES - Imagination as Infrastructure: Reimagining How We Live, Work, and Create Beyond Algorithms and Capitalism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/7d7fe1b0-9c55-443e-9c54-c939e9d653a8/DGB+SQUARE+WEBSITE+ASSETS+-+2025-10-19T082101.583.png</image:loc>
      <image:title>FIELD NOTES - Imagination as Infrastructure: Reimagining How We Live, Work, and Create Beyond Algorithms and Capitalism - Your life was never meant to be a business plan. It was meant to be an ecosystem… wild, interdependent, and alive.</image:title>
      <image:caption>These visions are blueprints waiting for us to create. If you’d like to begin imagining what that could look like for you, here are a few reflection prompts to sit with: What kind of world am I helping to grow through my work and choices? How could my business or art deepen connection instead of chasing attention? What would “enough” look and feel like for me? Where might I trade speed for sustainability? How can I create in ways that nourish both myself and my community?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/field-guide-to-creative-survival</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/6072d0a4-d4ac-4c0c-a87a-c216dff33cd9/NOTION+BANNER+NEW+DGB+%2872%29.png</image:loc>
      <image:title>FIELD NOTES - Field Guide to Creative Survival - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/49289aa1-4bfa-4c78-9b7a-afba538063fa/NOTION+BANNER+NEW+DGB+%2874%29.png</image:loc>
      <image:title>FIELD NOTES - Field Guide to Creative Survival - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/cc68b305-b058-41ce-8a6d-346305dfa253/NOTION+BANNER+NEW+DGB+%2873%29.png</image:loc>
      <image:title>FIELD NOTES - Field Guide to Creative Survival - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/5f0ccf37-fc3e-4901-9000-24921d97d619/NOTION+BANNER+NEW+DGB+%2875%29.png</image:loc>
      <image:title>FIELD NOTES - Field Guide to Creative Survival - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/6bb0e4f1-14c8-41c5-b4af-96d61fdbfac9/NOTION+BANNER+NEW+DGB+%2876%29.png</image:loc>
      <image:title>FIELD NOTES - Field Guide to Creative Survival - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/262e0627-0438-4368-982d-7a0eb47e7245/NOTION+BANNER+NEW+DGB+%2877%29.png</image:loc>
      <image:title>FIELD NOTES - Field Guide to Creative Survival - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/living-in-the-simulation-hyperreality-social-media-and-why-conscious-brands-must-protect-whats-real</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/8f759f43-3581-4d5f-983b-cc9a4729b18a/DGB+SQUARE+WEBSITE+ASSETS+-+2025-08-31T142212.829.png</image:loc>
      <image:title>FIELD NOTES - Hyperreality &amp;amp; Social Media: How Conscious Brands Can Keep It Real - Even authenticity has been co-opted.</image:title>
      <image:caption>Messy hair, “unedited” photos, “raw” captions… all staged to look unstyled. What once resisted the system has been absorbed into it. And the deeper danger isn’t only that we’re being sold a fake reality constantly… It’s that we begin to confuse simulation with truth. We start believing the curated version of ourselves is more valid and important than the one who lives offscreen. Reality itself starts to feel less appealing than the performance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/6d10e03a-67f8-4c86-96c8-21cc310c26cb/DGB+SQUARE+WEBSITE+ASSETS+-+2025-08-31T141456.714.png</image:loc>
      <image:title>FIELD NOTES - Hyperreality &amp;amp; Social Media: How Conscious Brands Can Keep It Real - Discernment is the antidote</image:title>
      <image:caption>Discernment is what allows us to notice: This image looks perfect, but perfection isn’t reality. This “authentic” post is a performance, not truth. This feed makes me feel restless and inadequate…maybe that’s the point. Discernment is how we protect reality. Without it, we become complicit in simulation. With it, we can reclaim our humanity.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/creatives-guide-to-navigating-toxic-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/d321b77b-6f9b-424f-afa8-1a6a57712325/DGB++PINTEREST+PINS+2025+-+2025-08-10T192042.011.png</image:loc>
      <image:title>FIELD NOTES - Disrupt or Depart? A Creative’s Guide to Navigating Toxic Social Media Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/7923b900-daad-40d4-b8e6-03df0e7e1dd9/DGB++PINTEREST+PINS+2025+-+2025-08-10T191844.934.png</image:loc>
      <image:title>FIELD NOTES - Disrupt or Depart? A Creative’s Guide to Navigating Toxic Social Media Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/614e4fb0-c1a9-4ee4-822d-8e2ac80b8fac/DGB++PINTEREST+PINS+2025+-+2025-08-10T191321.417.png</image:loc>
      <image:title>FIELD NOTES - Disrupt or Depart? A Creative’s Guide to Navigating Toxic Social Media Platforms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/a-creatives-guide-to-digital-sovereignty-in-an-age-of-content-chaos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/44bfeac7-a5cd-4a1f-927e-2779b5c78ae1/DGB++PINTEREST+PINS+2025+-+2025-07-20T105605.457.png</image:loc>
      <image:title>FIELD NOTES - Reclaiming Your Attention: A Creative’s Guide to Navigating  the Attention Economy - Have you noticed the way we’re pulled into distraction just when things feel like they’re falling apart?</image:title>
      <image:caption>Take Love Island, for example. A reality show about dating in a villa becomes a full-blown digital spectacle. You’ve got live recaps, TikTok theories, meme accounts, astrology breakdowns, interviews, brand deals, and algorithm-fed outrage or obsession, depending on which character arc you’re being nudged to follow that week. It’s easy to laugh it off. It’s just a show, right? But what I keep coming back to is how perfectly it illustrates the machine we’re inside of.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/dbefec77-681c-4e26-86f3-c3c9100fd534/DGB++PINTEREST+PINS+2025+-+2025-07-20T114111.938.png</image:loc>
      <image:title>FIELD NOTES - Reclaiming Your Attention: A Creative’s Guide to Navigating  the Attention Economy - Here’s how it plays out:</image:title>
      <image:caption>Capitalism thrives on your exhaustion. It needs you to keep consuming more products, more content, more dopamine hits, so you never have the space to question the system itself. The attention economy keeps your nervous system in survival mode so you stay stuck in cycles of overwork and overconsumption. White supremacy depends on distraction. If we’re too busy scrolling, arguing in comments, or trying to grow a brand, we’re less likely to organize, imagine alternatives, or center justice. Platforms prioritize outrage because it keeps people reactive, divided, and profitable. It rewards dehumanization and erases nuance, two conditions in which supremacy quietly flourishes. Fascism uses the internet as a propaganda machine. It floods timelines with false equivalencies, conspiracy, performative nationalism, and culture war bait. It radicalizes through memes. It numbs us with breaking news until we feel powerless to respond. And all of it is made possible by the same data pipelines that sell us skincare and sweatpants.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/136762ba-6b11-43dd-aa65-9374d911f2d5/NOTION+BANNER+NEW+DGB+%2859%29.png</image:loc>
      <image:title>FIELD NOTES - Reclaiming Your Attention: A Creative’s Guide to Navigating  the Attention Economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/e81a6af1-3fde-47be-b966-d7302bcb54d4/DGB++PINTEREST+PINS+2025+-+2025-07-20T175446.601.png</image:loc>
      <image:title>FIELD NOTES - Reclaiming Your Attention: A Creative’s Guide to Navigating  the Attention Economy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/reclaiming-identity-beyond-your-job-title</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/c8a29fd7-cfe9-47e9-b117-87ad029e691c/DGB+SQUARE+WEBSITE+ASSETS+-+2025-07-05T112231.821.png</image:loc>
      <image:title>FIELD NOTES - You Are Not Your Job Title: Reclaiming Life Beyond the Career Ladder - I’ve felt that shame… of pivoting, of changing direction, of not having one clear and tidy path. Maybe you have, too. That heavy, unspoken feeling that says, You’re falling behind. You’re doing it wrong. You should’ve figured it out by now. But that shame isn’t random. It’s by design.</image:title>
      <image:caption>Shame is one of the tools that keeps us in line with social constructs, especially the ones that benefit from our conformity. When we stray too far from the expected path, when we choose curiosity over consistency or fulfillment over financial gain, shame shows up like a guardrail. It whispers that we’re being irresponsible, flaky, or wrong. It convinces us to doubt ourselves before we even begin.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/c769513f-50ab-4e7e-82f3-ed254683387b/DGB++PINTEREST+PINS+2025+-+2025-07-05T135348.818.png</image:loc>
      <image:title>FIELD NOTES - You Are Not Your Job Title: Reclaiming Life Beyond the Career Ladder - When we permit ourselves to live nonlinearly…</image:title>
      <image:caption>…to follow winding paths, explore diverse interests, say yes to what doesn’t “fit”… we reclaim something deeper: magic, liberated expression, imagination, connection. We stop seeing ourselves as careers to be built and start seeing ourselves as ecosystems to be tended. Thriving doesn’t have to mean doing more of one thing. It can mean allowing the fullness of who you are to grow in every direction it’s meant to. And guess what? Whatever directions your callings take you doesn’t have to make sense to anyone, including yourself.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/b2e96018-d4fb-4775-ad88-197e86b10754/DGB+SQUARE+WEBSITE+ASSETS+-+2025-07-05T141123.870.png</image:loc>
      <image:title>FIELD NOTES - You Are Not Your Job Title: Reclaiming Life Beyond the Career Ladder - When we untangle our identities from capitalism’s metrics…</image:title>
      <image:caption>…we make space for a life where fulfillment isn’t something we chase… It’s something we cultivate, choice by choice. Right now, I feel grounded not because of a new job title or career win, but because I’ve started saying yes to what truly matters to me without placing capitalistic limits on myself. Yes to offering my skills in service of the causes I care about. Yes to being part of the world I want to help create.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/letting-go-of-scaling-for-scalings-sake</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/52a230c2-b9c8-4ace-94bd-ad9768ea1ba2/smallbusinessgrowthforsoleproprietors.png</image:loc>
      <image:title>FIELD NOTES - Letting Go of “Scaling” for Scaling’s Sake - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/77eb0a03-b146-4bb6-bc02-f0b90aa52c07/Before+You+Scale+%E2%80%94+Ask+These+5+Questions.png</image:loc>
      <image:title>FIELD NOTES - Letting Go of “Scaling” for Scaling’s Sake - By year two, we had grown to a team of nearly ten subcontractors. Our calendar was packed. Our services were booked out. And for a moment, it felt exciting.</image:title>
      <image:caption>Until it wasn’t. Behind the scenes, we were struggling. As the founder, I found myself slipping into a role I never set out to hold: manager, overseer, coordinator. I was spending more time managing the people and the process than being immersed in the creative work I love. We were over-delivering and undercharging. I was exhausted. We were saying yes when we needed to say no. And we were working with clients who didn’t always respect our time, boundaries, or humanity. We started to feel disconnected from the purpose that brought us here in the first place.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/36b3a9a5-880a-4db0-913a-8ccf97b9fa96/intentionalbusinessscaling.png</image:loc>
      <image:title>FIELD NOTES - Letting Go of “Scaling” for Scaling’s Sake - So much of our early growth was unintentional. It was reactive. It was driven by the momentum of what was working, not always by what was right for us.</image:title>
      <image:caption>But we’ve since reclaimed our clarity. We’ve started asking: “What does sustainability actually look like for us?” “How do we protect our creativity?” “What kind of studio do we want to be and what example do we want to set?” The truth is, chasing “bigger” nearly broke us. But coming back to why we do what we do in the first place? That’s what’s setting us free. This next era of DoGoodBiz Studio is about redefining growth on our terms. Staying small enough to stay in love with what we do. Deepening, not just expanding. And choosing sustainability over scale, every time.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/a-field-guide-for-creatives-ready-to-grow-outside-the-grind</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/41b69ca8-9f1c-403b-8152-c9ec711b7bc1/DGB+SQUARE+WEBSITE+ASSETS+-+2025-06-01T105818.791.png</image:loc>
      <image:title>FIELD NOTES - A Field Guide for Creatives Ready to Grow Outside the Grind - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/99480eab-9cdd-4007-a7ca-6614a751837b/DGB+SQUARE+WEBSITE+ASSETS+-+2025-06-01T103915.431.png</image:loc>
      <image:title>FIELD NOTES - A Field Guide for Creatives Ready to Grow Outside the Grind - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/35da085b-52ea-44ca-8b4f-05fa75fd1361/DGB+SQUARE+WEBSITE+ASSETS+-+2025-06-01T111339.292.png</image:loc>
      <image:title>FIELD NOTES - A Field Guide for Creatives Ready to Grow Outside the Grind - 1. Compost: Letting Go + Returning to the Soil</image:title>
      <image:caption>This section invites you to slow down and take inventory. What’s weighing you down? What’s no longer aligned? What parts of your creative life have been built on burnout, performance, or perfectionism, and what’s ready to be decomposed? Through grounding prompts, visual metaphors, and space to reflect, you'll reconnect to your roots and make peace with releasing what no longer serves your creative ecosystem. → Mini Essay: We Are Not Machines, We Are Ecosystems → Reflective journal prompts + open space to write, draw, or collage → Creative Practice: Compost Your Inner Critic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/7cc49818-ed42-4174-9259-89c6e2d20baa/DGB+SQUARE+WEBSITE+ASSETS+-+2025-06-01T111720.309.png</image:loc>
      <image:title>FIELD NOTES - A Field Guide for Creatives Ready to Grow Outside the Grind - 2. Seed: New Visions + Quiet Beginnings</image:title>
      <image:caption>Here, we plant new intentions. This section invites you to imagine a creative life beyond the algorithm. A life where you define success for yourself. A practice that aligns with your values and capacity. You’ll explore what you want to grow, on your terms, and design a rhythm of work and rest that honors your humanity. → Essay: Sustainable Progress over Unchecked Growth → Creative Ecosystem Wellness Check → Creative Practice: Make a Vision Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/fd1cba25-97b5-4409-893b-59b2e78f4cd5/DGB+SQUARE+WEBSITE+ASSETS+-+2025-06-01T113527.231.png</image:loc>
      <image:title>FIELD NOTES - A Field Guide for Creatives Ready to Grow Outside the Grind - 3. Tend: Care, Nourishment + Protection</image:title>
      <image:caption>In this section, you’ll explore what it means to keep showing up, without overextending yourself. You’ll play, make messes, and reconnect with the joy of the process itself. Tending is a form of belief. It’s what allows ideas to root. This section reminds you that creativity doesn’t have to be efficient to be effective, and that care is its own kind of momentum. → Essay: Tending is a Practice of Belief → Creative Practice: Create Your Own Garden Tracker → Invitation: Tend to Your Inner Field</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/ebda71e1-08b1-4c26-9e57-76ec70a2628a/DGB+SQUARE+WEBSITE+ASSETS+-+2025-06-01T113839.702.png</image:loc>
      <image:title>FIELD NOTES - A Field Guide for Creatives Ready to Grow Outside the Grind - 4. Bloom: Expression + Sharing</image:title>
      <image:caption>We close with a celebration of expression. Here, you’re invited to reflect on what’s ripening, name what you’re excited to share, and write a love note to your future creative self. There’s no pressure to be “done.” This section honors your growth as cyclical, seasonal, and ongoing. → Creative Practice: What Are You Excited to Share? → Letter to Future Self → Seasonal Reflection Page</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/yu3r48eqbs7597yx5mslhthkw36wt9</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/885d9c66-2013-4f42-b27c-ff77e9626908/DGB+BLOG+-+2025-05-25T073145.701.png</image:loc>
      <image:title>FIELD NOTES - How to Begin Again in Business: with Alignment, Not Pressure - We’re ecosystems</image:title>
      <image:caption>We’re made of seasons and soil and unpredictable weather. Our ideas need dormancy. Our dreams need nourishment. And sometimes, we have to compost what no longer serves: old offers, outdated metrics of success, the “shoulds” we’ve been carrying.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/544cc71a-3d90-4d73-ae8a-dcf9e432de35/DGB+BLOG+-+2025-05-25T080343.295.png</image:loc>
      <image:title>FIELD NOTES - How to Begin Again in Business: with Alignment, Not Pressure - Sketch Before You Sell</image:title>
      <image:caption>Let your creativity lead before you even think about monetizing it. This has been essential for me, especially in the wake of burnout. Taking money off the table gave my creative energy space to breathe again. For the first time in a long time, I’ve been able to hear my ideas clearly. So I’ve been doodling. Making messy mood boards. Sitting in silence. Daydreaming. Letting myself play before I plan. And most importantly, I’ve been releasing the pressure to “have a plan” or move into action. I’ve been tinkering, refining, making draft after draft, trusting that I’ll know when it’s time to move from ideation into execution.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/e6bdfaa8-338e-43bb-9da8-1b47dedde9de/DGB+BLOG+-+2025-05-25T080638.023.png</image:loc>
      <image:title>FIELD NOTES - How to Begin Again in Business: with Alignment, Not Pressure - Rebuild the Foundations You Stand On</image:title>
      <image:caption>Tend to the quiet, behind-the-scenes structures that hold your work. This part was hard. After being so visible for so long, stepping back and not sharing every part of my day, my thoughts, or my work felt foreign. I had to re-train myself not to document everything. To keep things close. To let ideas develop without talking about them publicly. And in doing so, something shifted. I’ve found a renewed sense of excitement in the quiet building. A deeper pride in what I’m creating. And a kind of creative intimacy I hadn’t felt in a long time. Organize your digital spaces. Simplify what’s become cluttered. Make room for the new by tending to what already exists.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/rewilding-the-way-we-work-biomimicry-decolonizing-creativity-and-the-future-of-creative-ecosystems</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/08f65852-0147-454f-aa96-cff999818e82/DGB+SQUARE+WEBSITE+ASSETS+-+2025-05-18T085128.500.png</image:loc>
      <image:title>FIELD NOTES - Nature’s Blueprint: A Guide to Biomimicry and Decolonized Creativity in Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/da782745-631f-42dc-9a85-5195f66815bc/DGB++PINTEREST+PINS+2025+-+2025-05-18T075328.709.png</image:loc>
      <image:title>FIELD NOTES - Nature’s Blueprint: A Guide to Biomimicry and Decolonized Creativity in Business - Some guiding principles of biomimicry include:</image:title>
      <image:caption>Use life-friendly chemistry: Work in ways that are non-toxic to your spirit, body, and community. Adapt to changing conditions: Let your creative practice evolve with your life season, energy, and environment. Be locally attuned and responsive: Design your business based on your own needs, values, and community, not external trends. Integrate development with growth: Balance personal evolution with your business growth…no need to sacrifice one for the other. Evolve to survive: Allow feedback and mess-ups to shape your next creative iteration. By applying these natural principles to our way of working, we begin to see our creative practice as less of a hustle and more of an ecosystem, one that flourishes when it is rooted in relationship, reciprocity, and rhythm.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/b9bcd147-d0bb-4d84-9b7e-94be25e465c7/DGB++PINTEREST+PINS+2025+-+2025-05-18T082515.804.png</image:loc>
      <image:title>FIELD NOTES - Nature’s Blueprint: A Guide to Biomimicry and Decolonized Creativity in Business - From Colonized Creativity to Decolonized Expression</image:title>
      <image:caption>Colonized creativity tells us: There’s one right way to create. Your worth is tied to productivity. You must constantly be visible, marketable, and optimized. Slowness is failure. There’s no room for rest, contradiction, or emotion. These ideas didn’t come from our ancestral creative impulses. They were imposed. Colonization stripped creativity of its relationship to land, community, ritual, and soul. It turned art into product, artists into content creators, and imagination into output. Decolonizing creativity means: Reclaiming your creative instincts. Honoring rest and nonlinear cycles. Creating from a place of relationship, not domination. Trusting emergence, intuition, and imperfection. Remembering that art can be a living prayer, not a hustle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/a081393a-b122-4459-b97e-65e6e73843b3/DGB++PINTEREST+PINS+2025+-+2025-05-18T084157.899.png</image:loc>
      <image:title>FIELD NOTES - Nature’s Blueprint: A Guide to Biomimicry and Decolonized Creativity in Business - We often talk about decolonizing creativity or working in harmony with nature… but what does that actually look like in day-to-day practice?</image:title>
      <image:caption>These examples offer a glimpse. By applying biomimicry principles like operating in cycles or valuing diversity, and pairing them with a decolonized mindset that centers relationship, intuition, and rest, we begin to reimagine the very structure of how we work. It’s not just about new strategies, it’s about new values. We move from grind to growth, from isolation to interconnection, from rigidity to rhythm. These shifts don’t just support our creativity—they help us build work that is life-giving, sustainable, and rooted in reciprocity with ourselves, our communities, and the earth.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/building-your-creative-ecosystem-a-guide-to-designing-a-business-that-breathes-with-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/aec064a0-20b6-47c4-aa84-fb1315630ea1/DGB+BLOG+-+2025-05-11T092147.067.png</image:loc>
      <image:title>FIELD NOTES - A Regenerative Path to Creativity and Business: How to Cultivate Your Own Creative Ecosystem - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/692bb4dd-1952-4239-8060-fab8001e77f2/DGB+BLOG+-+2025-05-11T090621.677.png</image:loc>
      <image:title>FIELD NOTES - A Regenerative Path to Creativity and Business: How to Cultivate Your Own Creative Ecosystem - Core Offerings — The Anchors</image:title>
      <image:caption>These are the central expressions of your work: your primary services, products, programs, or creations. They represent the heart of what you offer and are most aligned with your deeper “why.” They give your ecosystem structure. They orient your energy. They help others understand what you stand for. Ask yourself: What offerings feel most meaningful to me right now? Which ones support my life, not just my income?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/b83d7509-cbda-4776-a46a-d8d15a379030/DGB+BLOG+-+2025-05-11T090747.840.png</image:loc>
      <image:title>FIELD NOTES - A Regenerative Path to Creativity and Business: How to Cultivate Your Own Creative Ecosystem - Revenue Streams — The Circulatory System</image:title>
      <image:caption>Revenue is how energy moves through your ecosystem. Diverse income streams create resilience. Some may be steady and recurring; others may be seasonal or experimental. Together, they reduce pressure on any single offering to “do it all.” Examples include: client or service work digital products memberships or subscriptions licensing or partnerships workshops, retreats, or speaking A monoculture grows fast, but it’s fragile. Circulation creates adaptability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/7435f52f-0675-4fb8-ae85-7a4ac59eb5ed/DGB+BLOG+-+2025-05-11T091015.003.png</image:loc>
      <image:title>FIELD NOTES - A Regenerative Path to Creativity and Business: How to Cultivate Your Own Creative Ecosystem - Creative Output — The Expressions</image:title>
      <image:caption>This is how your ecosystem speaks. Your writing, visuals, teachings, art, or content are the outward expressions of what’s happening internally. They invite connection, reflection, and relationship, but they shouldn’t be forced into unsustainable cycles. Creative output works best when it is: rooted in meaning responsive to capacity allowed to ebb and flow Not everything needs to be optimized. Some things just need to be expressed</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1ab231cd-2732-47d9-8189-a66725cc3853/DGB+BLOG+-+2025-05-11T091230.160.png</image:loc>
      <image:title>FIELD NOTES - A Regenerative Path to Creativity and Business: How to Cultivate Your Own Creative Ecosystem - Nourishment Sources — The Regenerative Layer</image:title>
      <image:caption>No ecosystem survives on output alone. Nourishment includes rest, inspiration, learning, play, support, and practices that replenish your creative soil. Without this layer, everything else eventually depletes. This might look like: time in nature unproductive creative play mentorship or peer support somatic or spiritual practices rest and joy Your ecosystem’s health is inseparable from your own.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1acfd089-ea7b-468c-b4a5-ac23f21a3641/DGB+BLOG+-+2025-05-11T091338.912.png</image:loc>
      <image:title>FIELD NOTES - A Regenerative Path to Creativity and Business: How to Cultivate Your Own Creative Ecosystem - Community &amp; Collaborations — The Relational Network</image:title>
      <image:caption>Healthy ecosystems are interdependent, not isolated. Your creative ecosystem includes the people you collaborate with, learn from, serve, and grow alongside. These relationships expand your reach without draining your capacity… when rooted in reciprocity. This can include: collaborators or co-creators clients and community members creative collectives aligned networks Volunteer and pro bono work Involving yourself in mutual aid and community support Connection is not a bonus feature. It’s structural.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/7573a2e4-f183-4c50-9031-5b0925b9b8b5/DGB+BLOG+-+2025-05-11T091524.475.png</image:loc>
      <image:title>FIELD NOTES - A Regenerative Path to Creativity and Business: How to Cultivate Your Own Creative Ecosystem - Systems &amp; Structures — The Holding Patterns</image:title>
      <image:caption>These are the invisible structures that support flow: workflows, tools, boundaries, rhythms, and agreements. Good systems don’t have to be complex. They just need to: reduce friction create clarity protect energy support ease Systems exist to hold the work, not control it.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/63fbf98c-8cae-4802-8acf-e9d7040d0c0d/DGB+BLOG+-+2025-05-11T091623.847.png</image:loc>
      <image:title>FIELD NOTES - A Regenerative Path to Creativity and Business: How to Cultivate Your Own Creative Ecosystem - Values &amp; Mission — The Ground</image:title>
      <image:caption>Everything grows from here. Your values shape how decisions are made, how power is held, how care is practiced, and how success is defined. If the ground is misaligned, no amount of strategy can compensate. Ask yourself: What values actually guide my choices? What am I committed to growing, beyond profit? This is where ethics live… not as branding, but as practice.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/ba71a57f-23c1-4b3a-8e24-c15452b6c219/DGB+BLOG+-+2025-05-11T093502.291.png</image:loc>
      <image:title>FIELD NOTES - A Regenerative Path to Creativity and Business: How to Cultivate Your Own Creative Ecosystem - If You’re a Visual Artist, Designer, or Maker</image:title>
      <image:caption>Core Offerings (Canopy Trees): Commissions, original works, limited edition prints, custom products, seasonal collections. Revenue Streams (Pollinators): Online shop sales, licensing, digital downloads, Patreon, markets or fairs, wholesale. Creative Output (Fruits/Seeds): Process videos, behind-the-scenes sketchbook shares, social media visuals, story-rich content about the making process. Nourishment (Compost &amp; Sunlight): Quiet time, visual inspiration, experimentation with materials, studio days without pressure to produce.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/b45d1695-d4b1-4221-baf6-a5b56ca3c760/DGB+BLOG+-+2025-05-11T093346.918.png</image:loc>
      <image:title>FIELD NOTES - A Regenerative Path to Creativity and Business: How to Cultivate Your Own Creative Ecosystem - If You’re a Coach, Educator, or Healer</image:title>
      <image:caption>Core Offerings (Canopy Trees): 1:1 coaching, group programs, courses, retreats, workshops, digital guides. Revenue Streams (Pollinators): Sliding scale models, session bundles, self-paced content, referral income, speaking engagements. Creative Output (Fruits/Seeds): Instagram live talks, nurturing email newsletters, affirmations, guided meditations, real-life case studies. Nourishment (Compost &amp; Sunlight): Journaling, rest cycles between client seasons, supervision, nature, spiritual practice, learning from peers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/c73cf2c8-d565-4bbd-a825-8f81f9411ad1/DGB+BLOG+-+2025-05-11T093258.984.png</image:loc>
      <image:title>FIELD NOTES - A Regenerative Path to Creativity and Business: How to Cultivate Your Own Creative Ecosystem - If You’re a Writer, Storyteller, or Content Creator</image:title>
      <image:caption>Core Offerings (Canopy Trees): Long-form articles, books, storytelling workshops, editorial consulting, content strategy packages, brand voice development. Revenue Streams (Pollinators): Freelance writing, Substack or Patreon subscriptions, ghostwriting, digital products (like templates or story prompts), live or recorded trainings. Creative Output (Fruits/Seeds): Essays, newsletters, podcast interviews, short stories, Instagram captions, reels that tell a micro-story, narrative-based blogs or zines.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/how-to-build-a-content-calendar-that-actually-works-for-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/3f2145f7-e851-42bf-82c1-bfdd99d0c27e/DGB++PINTEREST+PINS+2025+%2894%29.png</image:loc>
      <image:title>FIELD NOTES - How to Build a Content Calendar That Actually Works For You - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/a0464895-189c-4778-9586-d2841d8f5276/DGB+ETSY+BANNERS+%281200+x+160+px%29+%286%29.png</image:loc>
      <image:title>FIELD NOTES - How to Build a Content Calendar That Actually Works For You - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/7g3i2rinxp5znqxuqsca15p6x5y9jf</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/7a0399b6-fd9f-430d-bb15-0f79a031e437/DGB+BLOG+BANNERS+%2836%29.png</image:loc>
      <image:title>FIELD NOTES - What to Post at Every Stage of the Customer Journey: Ethical Content Ideas for Trust-Driven Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/f9af4e3d-f40c-46f0-8b0f-50f5fdacc033/DGB++PINTEREST+PINS+2025+%2880%29.png</image:loc>
      <image:title>FIELD NOTES - What to Post at Every Stage of the Customer Journey: Ethical Content Ideas for Trust-Driven Marketing - The "Tell Me More" Moment – Nurturing Interest &amp; Connection</image:title>
      <image:caption>Goal: Engagement &amp; Relationship-Building Now that folks have noticed you, they’re deciding if they want to stick around. This is where you nurture trust and establish your credibility. You’re answering their questions, showing your personality, and proving that your brand aligns with their values. Most folks love to skip this phase and go right into selling. We are recommending not to do that, and instead, to focus on relationship building without trying to extract anything from your community. Why this is effective is that it helps you build a human, genuine, and long lasting connection with folks, building trust in the process. Think of this part as the “dating” phase.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/8de25e54-06e7-41fb-a999-440ab0ca9351/DGB++PINTEREST+PINS+2025+%2881%29.png</image:loc>
      <image:title>FIELD NOTES - What to Post at Every Stage of the Customer Journey: Ethical Content Ideas for Trust-Driven Marketing - The "Beyond the Purchase" Experience – Retention &amp; Loyalty</image:title>
      <image:caption>Goal: Creating Lifelong Fans &amp; Referral Advocates The customer journey doesn’t end when they buy from you—it’s just beginning! A truly sustainable business focuses on long-term relationships rather than one-time transactions. Your goal here is to make them feel valued, supported, and excited to continue engaging with you. Within our Studio we prioritize long term partnerships with the folks we work with. Some individuals we are currently supporting we have been collaborating with for 4+ years! Many individuals who work with us return multiple times or refer us to their community. This is the benefit of investing in an ethical experience for folks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/brand-strategy-more-than-just-aestheticits-the-heart-of-your-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/006b5fe4-6bbc-4bc8-9653-ec19dc7d69bf/DGB++PINTEREST+PINS+2025+%2865%29.png</image:loc>
      <image:title>FIELD NOTES - Brand Strategy: More Than Just Aesthetic—It’s the Heart of Your Business - What is a brand, really?</image:title>
      <image:caption>At its core, branding is far more than just about looking good—it’s about sparking connection and igniting impact. I fell in love with branding because it seamlessly bridges creativity and purpose. A strong brand should be an emotional experience that resonates with the impact you want to make in the world. It’s the foundation of your business—the “why” behind every decision—and the thread that weaves together every interaction someone has with your work. Imagine a casual browser landing on your website and feeling an immediate connection. They’re not just seeing pretty graphics—they’re sensing a story, a promise, and a commitment to something real. That’s the magic of a well-crafted brand strategy.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/fd7da452-7a6b-4efc-9472-5e5e3a21cee6/DGB++PINTEREST+PINS+2025+%2866%29.png</image:loc>
      <image:title>FIELD NOTES - Brand Strategy: More Than Just Aesthetic—It’s the Heart of Your Business - Step 2: Audit and Position</image:title>
      <image:caption>Once we’ve discovered what makes you unique, it’s time to see how you fit into the broader landscape. We evaluate: Your Current Presence: What’s working, what isn’t, and where are the opportunities? Competitive Landscape: How does your brand stand apart in a saturated industry, and where can you carve out your niche? Messaging Clarity: We ensure your message is compelling, clear, and truly reflective of your deeper purpose.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/27f3e51e-2b4a-4b0c-9455-fc71072a28ee/DGB++PINTEREST+PINS+2025+%2867%29.png</image:loc>
      <image:title>FIELD NOTES - Brand Strategy: More Than Just Aesthetic—It’s the Heart of Your Business - Other common brand challenges include:</image:title>
      <image:caption>Inconsistent Voice Across Channels: Ever notice how your website sounds completely different from your social media? A cohesive strategy ensures every touchpoint speaks with one authentic voice. Diluted Targeting: Trying to appeal to everyone often means resonating with no one. By honing in on your ideal audience and tapping into the emotional nuances of your brand, your message becomes laser-focused. Lack of Emotional Connection: Your brand should evoke feelings and build trust. When the core themes and emotions aren’t clearly defined, your message falls flat. A robust strategy ensures that your brand isn’t just seen—it’s deeply felt.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/i0q0snyrguyp0d9jjh7m69oey9zbzx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/3df59fcf-63ab-4de4-878b-239132543fb4/DGB+BLOG+-+2025-02-15T091121.259.png</image:loc>
      <image:title>FIELD NOTES - Is It Influence or Manipulation? How to Be a Smarter Consumer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/cb9dfee5-4bce-44f0-9f4d-4c8a7148ae8f/DGB+BLOG+-+2025-02-15T091532.170.png</image:loc>
      <image:title>FIELD NOTES - Is It Influence or Manipulation? How to Be a Smarter Consumer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/why-we-empower-clients-instead-of-creating-dependence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/0de8ff83-e8e1-479b-b583-5caedeaa9998/DGB++PINTEREST+PINS+2025+%2846%29.png</image:loc>
      <image:title>FIELD NOTES - Empowering vs. Gatekeeping: Why I Believe in Teaching My Clients, Not Trapping Them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/fe848854-d659-44d5-8749-14d448f762f0/DGB++PINTEREST+PINS+2025+%2847%29.png</image:loc>
      <image:title>FIELD NOTES - Empowering vs. Gatekeeping: Why I Believe in Teaching My Clients, Not Trapping Them - Real Stories of Client Empowerment</image:title>
      <image:caption>We’ve worked with business owners who were previously told they needed to host their website on platforms that made them entirely reliant on their web designer for maintenance. Instead, we migrated them to user-friendly platforms and provided training, so they felt in control of their own online presence. We’ve helped creatives move beyond rigid brand identities that weren’t reflective of their evolution, teaching them how to adapt their own design elements rather than feeling locked into something that no longer fit them. We’ve seen the relief in clients’ faces when they realize they can write their own compelling copy, create their own simple graphics, or understand the basics of SEO—because someone finally took the time to teach them instead of keeping them dependent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/a98b53e7-d9de-431f-ad5b-1c8fcd4210d3/DGB++PINTEREST+PINS+2025+%2849%29.png</image:loc>
      <image:title>FIELD NOTES - Empowering vs. Gatekeeping: Why I Believe in Teaching My Clients, Not Trapping Them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/ayc7h48w4mf4l8vksstakdvck5jg9w</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/ab36ab36-03b9-441c-92f6-2238a6573f23/DGB++PINTEREST+PINS+2025+-+2026-01-04T135721.790.png</image:loc>
      <image:title>FIELD NOTES - Non-Binary Thinking: A Guide to Creative Liberation In Your Small Business - Is binary thinking limiting your creative expression?</image:title>
      <image:caption>Binary thinking often oversimplifies complex realities and creates artificial divisions. By questioning these binaries and embracing nuance, fluidity, and spectrum-based approaches, we can unlock more creative and imaginative ways of thinking, working, and connecting. One of the greatest ironies about non-binary identities is how society often tries to fit them into yet another box. The whole point of being non-binary or gender fluid is to exist outside—or entirely beyond—the limitations of binary frameworks. Yet, misconceptions and expectations about how non-binary individuals should look, act, or even express themselves persist, reinforcing the very binary thinking non-binary identities challenge. What I’ve found is that to fully grasp non-binary approaches to work and life, we must take a non-binary approach to how we see the world. And this takes practice - and a lot of unlearning. Misconceptions around what it means to practice non-binary thinking and being reveal just how deeply ingrained binary thinking is in our culture. Even when trying to embrace the concept of non-binary identity, as I mentioned above, society often reinforces the very binaries it seeks to break by creating rigid expectations for how non-binary people “should” exist. It’s a binary disguised as inclusivity: masculine vs. feminine, androgynous vs. non-androgynous, gender fluid vs. static. To truly understand non-binary thinking, we have to let go of the need to fit people, or anything, into neat, predetermined boxes. Non-binary thinking isn’t just about rejecting gender categories; it’s about stepping outside of all dualistic frameworks and learning to see the world in a more expansive, nuanced way. Thinking Non-Binary to Understand Non-Binary The essence of non-binary thinking lies in embracing complexity and resisting the urge to simplify everything into opposites or extremes. It requires us to let go of "either/or" and instead lean into "both/and" or "neither/nor." Non-binary thinking encourages us to hold space for ambiguity, for the unknown, and for the infinite spectrum of ways people can express themselves. By challenging these misconceptions, we not only create space for non-binary and gender-fluid individuals to exist authentically but also expand our collective understanding of creativity, relationships, business, and identity. It’s not about “figuring it out” or finding the “right way.” It’s about being open to the infinite ways we can be. And that kind of liberation benefits everyone.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/80fb4175-1c1f-429a-8983-8129206466f4/DGB++PINTEREST+PINS+2025+-+2026-01-04T140330.668.png</image:loc>
      <image:title>FIELD NOTES - Non-Binary Thinking: A Guide to Creative Liberation In Your Small Business - Letting My Business Grow Beyond the Binary</image:title>
      <image:caption>Content Creation Became Playful I stopped overthinking every piece of content and let myself experiment. I played with different formats, mixing visuals and text in ways that felt artistic and uniquely me. It wasn’t about following trends or replicating what I’d seen elsewhere—it became about creating something that felt alive and true to my style. My Designs Embraced My Fluidity I let go of the pressure to stick to one “perfect” aesthetic. Instead, my branding became a reflection of my evolving self—layered, dynamic, and unapologetically fluid. It’s no longer about consistency for the sake of it but about authenticity. I’ve stopped fearing updates or changes to my business because I’ve embraced the idea that both I and my business are ever-evolving. Marketing Became Relational Instead of chasing perfection, I started creating content that felt personal, honest, and human-like a genuine conversation rather than a polished performance. I stopped trying to guess what others wanted to see and started creating from the heart. I leaned into the topics, ideas, and inspirations that truly resonated with me. The result? Content that not only feels fulfilling to create but also attracts the kind of connections and community I value most. Applying Non-Binary Thinking to Your Creative Work So how can you begin to incorporate non-binary thinking into your marketing and business strategies? It begins with letting go of the rigid "either/or" mindset. Instead of asking yourself questions like, “Should I focus on blogs or social media?” try reframing them into, “How can these platforms work together to tell a bigger, more cohesive story?” It’s about embracing the "and," not the "or." Think about experimenting with formats, breaking out of the mold. Who says branding has to follow strict guidelines? Play with textures, colors, and mediums that feel authentic to you. Let your marketing be messy, raw, and beautifully human. Some of the most exciting creations come from allowing yourself to try something that might not “work” by traditional standards. It’s not about perfection; it’s about enjoying the process and seeing where it takes you. And speaking of diversity, remember that your audience is layered and multifaceted, just like you. Craft marketing messages and visuals that honor that complexity, design for a range of experiences, not a single, cookie-cutter ideal. Finally, align with platforms that feel good to you. If social media drains you or doesn’t match your values, permit yourself to invest your energy elsewhere. Whether it’s a newsletter, a podcast, or even hosting intimate in-person events, choose what feels expansive and true for you.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/reclaiming-connection-why-analog-marketing-feeds-our-humanity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/b3f05da9-48fc-4e13-a4ac-e2ce7ae771cb/whatisanalogmarketing.png</image:loc>
      <image:title>FIELD NOTES - Marketing That Makes People Feel Something: A Case for Going Analog - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/7ec67c5e-3f1f-4b46-9ed4-7edc05a870bd/The+Five+Senses+of+Analog+Marketing.png</image:loc>
      <image:title>FIELD NOTES - Marketing That Makes People Feel Something: A Case for Going Analog - Create Lasting Connections + More Impact</image:title>
      <image:caption>Studies show that multi-sensory engagement helps people retain information and form stronger emotional connections. When people feel something, whether it’s the weight of a hand-printed flyer, the surprise of a handwritten thank-you note, or the atmosphere of a thoughtfully curated event, they are more likely to remember you. Not because of a catchy slogan or a viral trend, but because you created a moment that touched them on a human level. Analog marketing that focuses on experiences brings us back to what feels natural and deeply human. It awakens our senses, inviting us to slow down and engage more intentionally. This is where real connection happens, through experiences that people can feel, hold, and remember.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/8ccc74e1-e795-449e-9ef0-1d2d0dd9aa0b/Digital+vs.+Analog+%E2%80%94+What%27s+Actually+Different.png</image:loc>
      <image:title>FIELD NOTES - Marketing That Makes People Feel Something: A Case for Going Analog - This is what analog marketing does, it slows things down to create lasting impressions.</image:title>
      <image:caption>It’s not about how many people you reach but how deeply you connect with the ones you do. Imagine how different marketing would feel if it were rooted in creating meaningful moments. Imagine being remembered for how you made someone feel, not how many likes you got or how big an audience you have. Analog and experiential marketing remind us that business can be personal, heartfelt, and human, even online. And that’s the kind of marketing that doesn’t just attract customers, it builds community.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/reclaim-your-business-from-the-attention-economy-sustainable-growth-for-creatives</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/03a649de-6f08-4770-9e38-803e6e0a7d12/DGB+BLOG+BANNERS+%2815%29.png</image:loc>
      <image:title>FIELD NOTES - Reclaim Your Business from the Attention Economy: Nature-Inspired Growth for Creatives - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/83015f84-6ed6-44c9-97e8-6d6e6f911bcf/DGB++PINTEREST+PINS+2025+%285%29.png</image:loc>
      <image:title>FIELD NOTES - Reclaim Your Business from the Attention Economy: Nature-Inspired Growth for Creatives - You don’t have to burn out to build something beautiful.</image:title>
      <image:caption>I’m not saying social media is inherently bad. But when it becomes the only foundation of your business, it can drain the very creativity and energy you need to thrive. I say this from personal experience and as someone who has tried so many times to unhook themselves from the attention economy. Nature shows us that sustainable growth doesn’t happen overnight. Trees don’t race to the sky, flowers don’t bloom year-round. They grow in cycles—rooting deeply, resting when needed, and expanding when the time is right. What if we built our businesses the same way? You don’t have to burn out to build something beautiful. You can grow slowly, intentionally, and sustainably. You can create a business that feels like home—steady, nourishing, and deeply fulfilling. And isn’t that the kind of success we’re all really after?</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/9ca6ba65-4807-40bf-b08f-bb3cf1fac64b/DGB++PINTEREST+PINS+2025+%286%29.png</image:loc>
      <image:title>FIELD NOTES - Reclaim Your Business from the Attention Economy: Nature-Inspired Growth for Creatives - Here are some signs you might be caught in the sticky Attention Economy cycle:</image:title>
      <image:caption>If any of this feels familiar, I want you to know it’s not your fault. Social media platforms are designed to keep us in this cycle. They thrive on our attention and our need for validation. And even more, people are profiting from your addiction, attention, and feelings of insignificance. The more you are caught in this cycle, the more they profit. But it doesn’t have to be this way. Awareness is the first step. When we can recognize how these patterns show up in our lives, we can start to reclaim our focus, creativity, and well-being. You deserve to create and run your business in a way that feels fulfilling—not draining.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/what-if-we-worked-like-nature-lessons-for-regenerative-work-and-life</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/2e1dbb01-4a11-4234-9f7b-a76268c7fe11/How+Nature+Works+vs+How+Capitalism+Works+%281%29.png</image:loc>
      <image:title>FIELD NOTES - Working Like Nature: Transform Your Work with Sustainable and Regenerative Practices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/260c75f2-0ef7-4ad9-9bdb-a9c136e587d7/How+Nature+Works+vs+How+Capitalism+Works+%282%29.png</image:loc>
      <image:title>FIELD NOTES - Working Like Nature: Transform Your Work with Sustainable and Regenerative Practices - What Does It Mean to Work Like Nature?</image:title>
      <image:caption>Working like nature means structuring your creativity, productivity, and business with ecological principles: 1. Work in cycles, not straight lines Honor seasons of growth, experimentation, rest, and pruning. 2. Value diversity Your skills, ideas, collaborations, and offers thrive when they’re not monocultures. 3. Build in reciprocity Give back where you take. Make your work regenerative, not extractive. 4. Prioritize relationships over output Interdependence is a strength, not something to “outgrow.” 5. Let creativity compost What doesn’t work isn’t waste; it becomes soil. These are not just metaphors; they are practical, sustainable business strategies.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/do-you-need-social-media-marketing-to-be-successful</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/e189b96d-714b-4870-bcdd-01c3606d2d28/DGB+BLOG+BANNERS+%283%29.png</image:loc>
      <image:title>FIELD NOTES - Do You Really Need Social Media to Succeed? Re-thinking Marketing for Small Businesses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/73bcee60-1a2d-48ee-9242-68b94fecfbaa/DGB+PINTEREST+2024+-+2024-12-23T094902.358.png</image:loc>
      <image:title>FIELD NOTES - Do You Really Need Social Media to Succeed? Re-thinking Marketing for Small Businesses - Why Social Media Might Not Be Right for You</image:title>
      <image:caption>If you’ve ever felt uneasy about relying on social media, you’re not alone. Here are some signs that it may not align with our business or personal values: It Drains Your Energy: Constant posting, monitoring, and engaging can leave you burnt out, especially if social media doesn’t come naturally to you. It Feels Inauthentic: Following trends or using strategies that don’t align with your values can make you feel disconnected from your voice. It Sacrifices Depth for Quantity: Social media often prioritizes quick, surface-level interactions over meaningful, long-term connections. It Doesn’t Serve Your Audience: Not all audiences are actively engaging on social media. Depending on your business, your ideal customers may prefer other channels like email, blogs, or in-person interactions. If these resonate with you, it might be time to rethink how (or if) social media fits into your overall marketing strategy.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/the-future-of-marketing-is-human-creative-predictions-for-the-new-year</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1c532827-3d38-4964-9023-3774480e7d05/DGB+PINTEREST+2024+-+2024-12-15T114401.665.png</image:loc>
      <image:title>FIELD NOTES - The Future of Marketing Is Human: Creative Predictions for the New Year - Impact on People and the Planet</image:title>
      <image:caption>As a business owner, I’ve felt the pull of AI-driven tools promising quick fixes and shortcuts, but they’ve often left me feeling disconnected from my own work. There’s something magical about seeing a hand-drawn illustration or a piece of custom branding that truly embodies a person’s vision—it reminds me why I started creating in the first place. The over-saturation of AI content can feel impersonal and overwhelming, making human-made designs a breath of fresh air. One Step to Implement Start small by commissioning a hand-drawn logo, a custom illustration, or working with a designer to create a unique visual for your next campaign. These touches can set your brand apart and create lasting impressions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/4682318a-1b0f-421c-9dc2-55b2ff5e3aae/DGB+PINTEREST+2024+-+2024-12-15T114810.406.png</image:loc>
      <image:title>FIELD NOTES - The Future of Marketing Is Human: Creative Predictions for the New Year - Support where everyone benefits</image:title>
      <image:caption>Running a small business can feel isolating, especially when you’re trying to do it all alone. I’ve experienced firsthand how burnout creeps in when you don’t have a team or community to lean on. Some of my most fulfilling projects have come from collaborations, where skills and ideas are shared, and the weight doesn’t feel as heavy. One Step to Implement Reach out to a fellow business owner to propose a skill swap or a collaborative project. Whether it’s exchanging services or brainstorming together, you’ll build relationships while lightening the load.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/40226adc-a976-4843-88cc-124e9d6ecd0c/DGB+PINTEREST+2024+-+2024-12-15T115145.413.png</image:loc>
      <image:title>FIELD NOTES - The Future of Marketing Is Human: Creative Predictions for the New Year - Reduce the pressure of constant creation</image:title>
      <image:caption>The endless grind of social media marketing has often left me feeling exhausted and questioning its impact. When I shifted to blogging and email marketing, I felt a sense of relief—like I could finally create content that had longevity and depth. One Step to Implement Dedicate time to writing a long-form blog post or creating a resource your audience can return to repeatedly. Use it as a foundation for other content, repurposing it into newsletters or videos.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/95197eff-9606-4514-aaa6-26978789012c/DGB+PINTEREST+2024+-+2024-12-15T115535.488.png</image:loc>
      <image:title>FIELD NOTES - The Future of Marketing Is Human: Creative Predictions for the New Year - Cultivating Healthier Relationships</image:title>
      <image:caption>As someone who values integrity, I’ve often felt frustrated by the manipulative tactics I see in the marketing world. I’ve had to make conscious choices to align my business with practices that feel good—not just for me, but for the people I aim to serve. One Step to Implement Audit your current marketing materials to ensure your messaging is clear, honest, and aligned with your values. Commit to prioritizing transparency and inclusivity in all campaigns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/f5a3e651-bdf0-40c6-8812-77e609f25c8b/DGB+PINTEREST+2024+-+2024-12-15T115845.406.png</image:loc>
      <image:title>FIELD NOTES - The Future of Marketing Is Human: Creative Predictions for the New Year - Purpose Takes Center Stage</image:title>
      <image:caption>As I’ve aligned my business with a greater mission, I’ve noticed how much more meaningful my work feels. It’s not just about profit—it’s about creating something that contributes to a larger purpose and resonates with my audience on a deeper level. One Step to Implement Clarify your brand’s mission and values. Share them openly with your audience and weave them into every aspect of your messaging and design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/0d27e214-bdd0-4a46-8571-a54a8d6e8623/DGB+PINTEREST+2024+-+2024-12-15T171806.484.png</image:loc>
      <image:title>FIELD NOTES - The Future of Marketing Is Human: Creative Predictions for the New Year - Marketing That is Real</image:title>
      <image:caption>I’ve noticed that some of my most meaningful interactions with clients and audiences come from moments of vulnerability—sharing my journey, struggles, and growth. Realness creates a sense of trust and relatability that polished marketing can’t always achieve. One Step to Implement In your next piece of content, share a personal story or behind-the-scenes moment that highlights your humanity. It could be about a challenge you’ve overcome or a value that drives your work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/b48f7548-608b-4abe-a9f9-f75aac88d23a/DGB+PINTEREST+2024+-+2024-12-15T172414.140.png</image:loc>
      <image:title>FIELD NOTES - The Future of Marketing Is Human: Creative Predictions for the New Year - Connections Over Fleeting Engagement</image:title>
      <image:caption>I’ve struggled with the constant demand for visibility on social media. Shifting my focus to email marketing, blogging, and in-person events has allowed me to connect with my audience in ways that feel more genuine and fulfilling. One Step to Implement Commit to one non-social media marketing channel, such as starting a newsletter or optimizing your website’s SEO. Begin building an audience there to reduce dependence on platforms you don’t control.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/crafting-a-sustainable-marketing-strategy-shifting-from-short-form-content-to-intentional-long-form-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/28839a8f-1a38-4f0a-9f84-6c2c34056689/DGB+BLOG+%2840%29.png</image:loc>
      <image:title>FIELD NOTES - Crafting a Sustainable Marketing Strategy: Shifting from Short-Form Content to Intentional, Long-Form Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/46f62368-d791-41c6-b738-9321a449e7e2/DGB+PINTEREST+2024+-+2024-12-01T081822.115.png</image:loc>
      <image:title>FIELD NOTES - Crafting a Sustainable Marketing Strategy: Shifting from Short-Form Content to Intentional, Long-Form Marketing - The Case for Long-Form, Sustainability-Driven Marketing</image:title>
      <image:caption>Long-form content offers an antidote to the frantic pace of short-form marketing. By focusing on quality over quantity, long-form marketing enables small businesses to build lasting relationships with their audience, communicate values effectively, and reduce the pressure to constantly produce. Here’s why long-form marketing is a more sustainable and impactful approach: Longevity: Blog posts, YouTube videos, podcasts, and newsletters have a longer shelf life and can continue driving traffic and engagement over time. For instance, a blog post I wrote two years ago about conscious marketing still gets loads of organic traffic today. Deep Connection: Long-form content allows you to tell richer stories, share valuable insights, and create meaningful experiences for your community. When I started my email newsletter, I was able to open up about my journey in more intimate ways, and the responses I received were heartwarming. People wanted to share their own stories in return. Reduced Noise: Fewer, more intentional pieces of content help cut through the clutter, ensuring your voice is heard and appreciated. Creative Regeneration: Shifting focus to long-form content gives you the space to work at your own pace, encouraging creativity and preventing burnout.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1345a8a5-0d46-40c3-bbde-3d9ff10a5d95/DGB+PINTEREST+2024+-+2024-12-01T083334.020.png</image:loc>
      <image:title>FIELD NOTES - Crafting a Sustainable Marketing Strategy: Shifting from Short-Form Content to Intentional, Long-Form Marketing - Why Copying Others Doesn’t Work In Marketing</image:title>
      <image:caption>It’s easy to feel like you’re supposed to follow someone else’s blueprint for success when it comes to marketing your small business. Whether it’s the pressure to churn out daily Instagram posts or jump on every viral trend, the temptation to replicate what others are doing can feel overwhelming. But here’s the truth: your business isn’t like anyone else’s, and your marketing approach shouldn’t be either! When you force yourself to adopt strategies that don’t resonate with your values or strengths, you’re more likely to feel drained and disconnected from your work. Marketing becomes a chore rather than a creative outlet or meaningful connection. What works for one business might not work for another because no two businesses have the same audience, resources, or goals. Copying someone else’s marketing playbook can lead to wasted time and effort if it doesn’t align with your brand or audience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/6729b3bc-c1cf-4024-baa4-1bda8f94e76e/DGB+PINTEREST+2024+-+2024-12-01T084116.135.png</image:loc>
      <image:title>FIELD NOTES - Crafting a Sustainable Marketing Strategy: Shifting from Short-Form Content to Intentional, Long-Form Marketing - How to Break Free from the “Shoulds”</image:title>
      <image:caption>Reflect on Your Values Ask yourself what matters most to you and your business. How can your marketing reflect those values in a way that feels authentic? Focus on Your Community Instead of trying to reach everyone, think about the specific people you want to connect with. What do they need, and how can you serve them in a way that feels good for both of you? Experiment and Learn Allow yourself to try different approaches without the pressure of getting it perfect. Notice what feels right and resonates with your audience, then refine from there. Say No to What Doesn’t Fit It’s okay to reject marketing tactics that feel out of alignment. Just because “everyone else is doing it” doesn’t mean it’s right for you or your business. Embrace Your Uniqueness Embracing your unique marketing approach is a process of self-discovery. Celebrate the steps you take, and trust that by staying true to yourself, you’re building a foundation for meaningful and sustainable growth.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/how-to-honor-the-holidays-without-centering-consumerism-in-your-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/73ae2812-f87b-4e41-a47c-5e762c0b5da0/DGB+SQUARE+WEBSITE+ASSETS+%2867%29.png</image:loc>
      <image:title>FIELD NOTES - How to Honor the Holidays Without Centering Consumerism in Your Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/322ee109-b863-46e6-9e21-fac3975da431/DGB+SQUARE+WEBSITE+ASSETS+%2868%29.png</image:loc>
      <image:title>FIELD NOTES - How to Honor the Holidays Without Centering Consumerism in Your Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/transform-your-marketing-approach-with-marketing-ecosystem-mapping</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/3cf8aef3-24eb-4586-90b3-978e2402224d/components+of+your+marketing+ecosystem+%281%29.png</image:loc>
      <image:title>FIELD NOTES - Transform Your Marketing with Ecosystem Mapping - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/a4ed81c0-aec8-471e-b341-2f920782479e/BLOG+GRAPHICS+DGB+%286%29.png</image:loc>
      <image:title>FIELD NOTES - Transform Your Marketing with Ecosystem Mapping - Why Mapping Your Marketing Ecosystem Matters</image:title>
      <image:caption>Marketing has become overwhelmingly platform-centered, especially on Instagram, which demands constant output, instant responsiveness, and performance-based content. However, platform-centric marketing is akin to a fragile monoculture. If one thing fails, a drop in reach, a new algorithm, a hacked account, your entire business ecosystem collapses. Ecosystem mapping helps you: Clarify the purpose of every channel Identify what’s nourishing you vs. draining you Reduce dependence on volatile platforms Move your audience toward owned channels (email, website, Substack) Create content that’s reusable and sustainable Build a marketing system that doesn’t collapse in burnout It takes your business from “posting and praying” to intentional, strategic, grounded, nature-based marketing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/8ff697d6-bbc4-4c09-81fc-c99026eb0da9/BLOG+GRAPHICS+DGB+%285%29.png</image:loc>
      <image:title>FIELD NOTES - Transform Your Marketing with Ecosystem Mapping - How to Apply Ecosystem Thinking to Your Marketing</image:title>
      <image:caption>These are the same steps we use with clients: 1. Identify Your Roots Your roots are your: values mission desired impact energetic capacity natural creative rhythm community Your marketing must grow from here, not from trends or algorithms. 2. Name Your Ecosystem Layers Think of each marketing channel as a layer in an ecosystem: Sunlight → Visibility (platforms that attract new people: Pinterest, collaborations, SEO) Pollinators → Engagement (places where people interact: Substack, Instagram comments, events) Soil → Depth + Trust (email newsletter, blog, long-form content) Water → Conversion (your website, sales pages, booking flows) Most people try to do everything in the “sunlight layer.” But ecosystems thrive when all layers work together.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/the-power-of-creative-freedom-and-aligning-with-your-unique-vision-in-a-conformist-world</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/xbhcl1kjim8tvb1blgk2mmn23pkbta</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/d32cd084-9604-4a2e-aadf-6a1facd174b3/DGB+PINTEREST+2024+-+2024-09-29T140932.354.png</image:loc>
      <image:title>FIELD NOTES - Humanizing Your Brand: The Role of Personalization in Marketing - Personalization in marketing …</image:title>
      <image:caption>…seeks to form authentic connections. Authenticity, to me, is all about being REAL. Instead of trying to convince, manipulate, people please, or force folks to connect with us through toxic marketing efforts, personalization in marketing recognizes that the people who are a part of our brand community are more than just numbers; they are individuals with unique stories and emotions. By understanding and addressing their needs, brands can build truthful connections that go beyond just business transactions. Emotional intelligence becomes a vital component in this process, allowing marketers to connect with others on a deeper level, acknowledging their desires for belonging and community.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/how-we-elevated-a-brands-pinterest-results-for-higher-traffic-and-sales</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/845f5286-c0a7-41e4-bd3a-c3e1b40544d5/DGB+IG+TEMPLATES+2024+-+2024-08-24T210614.801.png</image:loc>
      <image:title>FIELD NOTES - How We Elevated a Brand’s Pinterest Results for Higher Traffic and Sales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/8e33335c-48cc-4833-a48e-ecd7e92c29e8/DGB+IG+TEMPLATES+2024+-+2024-08-24T210657.769.png</image:loc>
      <image:title>FIELD NOTES - How We Elevated a Brand’s Pinterest Results for Higher Traffic and Sales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/e2a15522-744e-490a-8847-e2dc0c37fb9d/DGB+IG+TEMPLATES+2024+-+2024-08-24T210712.464.png</image:loc>
      <image:title>FIELD NOTES - How We Elevated a Brand’s Pinterest Results for Higher Traffic and Sales - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/how-to-grow-your-business-on-pinterest-in-2024-debunking-myths-and-best-practices</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/bbb56f44-f17a-4684-8649-5c4f4c0364e6/DGB+BLOG+BANNERS.png</image:loc>
      <image:title>FIELD NOTES - How to Grow Your Business on Pinterest in 2024: Debunking Myths and Best Practices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/65a91d86-32dd-4454-aeb4-485f2ef2837e/DGB+BLOG+BANNERS+%282%29.png</image:loc>
      <image:title>FIELD NOTES - How to Grow Your Business on Pinterest in 2024: Debunking Myths and Best Practices - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/stneymnak3uxwyphlbeviipj7f31ue</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/91e40be9-1e99-4ced-8d51-6b5184ea79c8/DGB+PINTEREST+2024+%2863%29.png</image:loc>
      <image:title>FIELD NOTES - Building a Stronger Brand: The Role of Marketing Ecosystems - Here are some of the components that make up your marketing ecosystem:</image:title>
      <image:caption>Brand Identity: Includes logos, color palette, typography, and brand guidelines. Website: Your digital storefront and central home to drive folks to. Content Marketing: Blogs, articles, videos, podcasts, etc. Social Media Presence: Profiles, posts, stories, and engagement strategies. Email Marketing: Newsletters, automated campaigns, lead nurturing. SEO (Search Engine Optimization): Organic search visibility and traffic generation. Paid Advertising: Google Ads, social media ads, etc. Customer Relationship Management (CRM): Database management, lead tracking, and customer interactions. Analytics and Data Insights: Monitoring performance, user behavior analysis, and result tracking. Public Relations (PR): Press releases, media relations, and brand reputation management. Community Building: Forums, online groups, and customer community engagement. Partnerships and Collaborations: Joint ventures, affiliate marketing, and cross-promotions. Events and Webinars: Virtual or in-person events to engage and educate your audience. Customer Support and Feedback: Channels for customer inquiries, support tickets, and user generated feedback. Conversion Optimization: Landing pages, A/B testing, and user experience improvements.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/embracing-circular-economy-in-marketing-a-sustainable-approach-to-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/65b0f586-6b01-4fa6-a350-51daad8574b4/Circular+Economy_+Redefining+Business+Practices.jpeg</image:loc>
      <image:title>FIELD NOTES - Circular Economy in Marketing: Shifting Towards Sustainability and Longevity - The concept of circular economy challenges the traditional linear model of production and consumption (take, make, dispose) by prioritizing sustainability and resource efficiency.</image:title>
      <image:caption>At its core, circular economy aims to minimize waste, reduce environmental impact, and maximize the value of products and materials throughout their lifecycle. In the realm of marketing, we often witness a linear approach where content creation follows a 'use and discard' mentality. This approach leads to the proliferation of content that may not be sustainable or aligned with long-term planetary goals.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/content-lifespans-a-guide-to-sustainable-content-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/2641f10f-8cb9-4e40-aeac-ec817f67d393/DGB+PINTEREST+2024+%2836%29.png</image:loc>
      <image:title>FIELD NOTES - Content Lifespans: A Guide to Sustainable Content Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/how-to-establish-a-sustainable-content-batching-workflow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/39ea669f-a7e9-47e7-81b4-f3abff9d8718/DGB+IG+TEMPLATES+2024+%2890%29.png</image:loc>
      <image:title>FIELD NOTES - How To Establish A Sustainable Content Batching Workflow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/effective-brand-marketing-beyond-social-media-strategies-for-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/8574e8ea-c842-4809-9e16-6d4925f75dc5/DGB+BLOG+BANNERS+%2810%29.png</image:loc>
      <image:title>FIELD NOTES - Making Your Marketing Matter in 2025: Sustainable Strategies for Creative Small Businesses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/8db38927-b826-4384-8ea3-16d135c418ef/DGB+BLOG+BANNERS+%2811%29.png</image:loc>
      <image:title>FIELD NOTES - Making Your Marketing Matter in 2025: Sustainable Strategies for Creative Small Businesses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/unconventional-brand-marketing-25-offbeat-content-ideas-for-creative-entrepreneurs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/lights-camera-action-how-to-master-b-roll-filming-at-home</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/optimize-your-marketing-how-to-build-streamlined-systems-for-consistent-results</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/a940e529-16a9-4db9-93cc-2ef68b234499/DGB+BLOG+BANNERS+%2812%29.png</image:loc>
      <image:title>FIELD NOTES - Content Management Made Easy: A Guide to CMS for Small Businesses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/0c255ab2-92f1-44cd-91cc-aa30d19b3fea/DGB+BLOG+BANNERS+%2813%29.png</image:loc>
      <image:title>FIELD NOTES - Content Management Made Easy: A Guide to CMS for Small Businesses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/nbsp10-ways-you-can-grow-an-engaged-online-community-around-your-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/f58beec0-7491-43f3-8b56-d63250267d7d/DGB++PINTEREST+PINS+2025+%2890%29.png</image:loc>
      <image:title>FIELD NOTES - Redefining Engagement: Building a Human-Centered Online Brand Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/b33d4b70-a729-427f-a256-dd0d52db0648/DGB++PINTEREST+PINS+2025+%2891%29.png</image:loc>
      <image:title>FIELD NOTES - Redefining Engagement: Building a Human-Centered Online Brand Community - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/value-first-marketing-how-to-incorporate-responsible-marketing-into-your-content-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/862905b0-7e5b-4af9-a2b4-f96b5fca512b/Value-First+Marketing+vs.+Extractive+Marketing.png</image:loc>
      <image:title>FIELD NOTES - Value-First Marketing: Ethical, Sustainable Content Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/ca68a5fc-90a2-406b-8fc8-4ef211ba8e69/6+Types+of+Value-First+Content%29.png</image:loc>
      <image:title>FIELD NOTES - Value-First Marketing: Ethical, Sustainable Content Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/come-up-with-creative-content-ideas-every-month-for-your-online-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1159c5fe-6bfd-4b90-8c8b-81d6f191a031/DGB+BLOG+BANNERS+%2814%29.png</image:loc>
      <image:title>FIELD NOTES - How to Get Into a Creative Flow for Monthly Content Planning (Without Burnout) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/9b5b133b-a357-4641-a75a-be72a3a9d3b7/DGB+PINTEREST+2024+-+2024-12-29T145553.319.png</image:loc>
      <image:title>FIELD NOTES - How to Get Into a Creative Flow for Monthly Content Planning (Without Burnout) - The Struggles of Content Creation</image:title>
      <image:caption>Let’s be honest: traditional content creation can be exhausting. From the constant pressure to post to the ever-changing algorithms, it’s easy to lose the joy in sharing your work. Common struggles include: Burnout: Feeling drained from trying to keep up with social media trends. Creative Blocks: Struggling to come up with fresh ideas each month. Disorganization: Losing track of content ideas or scrambling to meet deadlines. Overwhelm: Juggling too many platforms and formats without a clear strategy. Sound familiar? The good news is, there’s a more natural feeling way.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/4e60e1f8-a4db-4e29-8421-e194d0b6d299/DGB+PINTEREST+2024+-+2024-12-29T150251.299.png</image:loc>
      <image:title>FIELD NOTES - How to Get Into a Creative Flow for Monthly Content Planning (Without Burnout) - What’s To Gain by Shifting Your Approach</image:title>
      <image:caption>Shifting your approach to monthly content planning isn’t just about getting organized—it’s about finding a rhythm that feels aligned with your creativity and purpose. When you embrace a more intentional way of planning, you’ll discover a renewed sense of creativity, where content creation becomes something you genuinely look forward to rather than a chore. It’s a chance to connect more deeply with your audience by sharing meaningful stories that resonate and reflect your values. With clarity in your strategy, you’ll feel more confident knowing exactly what you’re sharing and why, leaving behind the stress of last-minute scrambles. Most importantly, this approach brings balance into your marketing efforts, allowing you to move at a sustainable pace and avoid the burnout that comes with constantly chasing trends or algorithms. By reimagining content planning, you’re not just creating content—you’re creating space for inspiration and connection to thrive. Imagine stepping into each month with a clear plan, fresh ideas, and the freedom to let your creativity shine. By aligning your content strategy with your values, you’ll not only feel more inspired but also build a digital presence that reflects the heart of your work.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/a-behind-the-scenes-look-into-our-notion-content-management-system</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/f8076fc0-e43a-4dcc-83bb-559c394900fe/DGB+SQUARE+WEBSITE+ASSETS+%2857%29.png</image:loc>
      <image:title>FIELD NOTES - A Behind-the-Scenes Look Into Our Notion Content Management System for Marketing Departments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/383eac01-0ad4-4d97-a5ac-d4a904dee507/Screenshot+2024-10-27+at+4.08.00%E2%80%AFPM.png</image:loc>
      <image:title>FIELD NOTES - A Behind-the-Scenes Look Into Our Notion Content Management System for Marketing Departments - Our Customized Notion Content Management Template</image:title>
      <image:caption>We have a customized Marketing Management Portal in Notion that each of our marketing clients receive.  This is where their CMS resides!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/3a5a771f-2fa9-45b0-a695-1136afe8e36c/Screenshot+2024-10-27+at+4.09.56%E2%80%AFPM.png</image:loc>
      <image:title>FIELD NOTES - A Behind-the-Scenes Look Into Our Notion Content Management System for Marketing Departments - Content Strategy Documentation</image:title>
      <image:caption>The strategy and planning database we provide to our marketing partners contains everything from brand strategy documentation and content marketing documentation to current and upcoming marketing campaign planning, content ideas, and monthly update forms!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/12cc88f4-9c80-42a6-92ff-d994f1f03c38/Screenshot+2024-10-27+at+4.12.10%E2%80%AFPM.png</image:loc>
      <image:title>FIELD NOTES - A Behind-the-Scenes Look Into Our Notion Content Management System for Marketing Departments - Editorial Calendar Setup</image:title>
      <image:caption>The content strategy and marketing planning work that we do for folks monthly gets loaded into the content calendar, helping to create a visual of the plan that is being tracked and managed!  This acts as a helpful resource to reference throughout the month so to keep us on track and our partners aware of what’s coming up for their marketing department.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/75f479e7-018d-445f-90d8-6302c198d04c/DGB+SQUARE+WEBSITE+ASSETS+%2855%29.png</image:loc>
      <image:title>FIELD NOTES - A Behind-the-Scenes Look Into Our Notion Content Management System for Marketing Departments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/c5da3a05-8789-449c-aa16-8f7f982eed9c/Screenshot+2024-10-27+at+4.14.34%E2%80%AFPM.png</image:loc>
      <image:title>FIELD NOTES - A Behind-the-Scenes Look Into Our Notion Content Management System for Marketing Departments - Marketing Production Management with Notion</image:title>
      <image:caption>To the left is an example of our marketing production process. We run a unique board for each marketing channel we are managing for our partner, where the content production steps are laid out and tracked so we can push content into each phase until it’s ready to deploy!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/how-to-sustainably-pivot-your-brand-into-a-new-direction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/d0a59179-0aa8-48e8-9617-aa75049bff4a/DGB+BLOG+BANNERS+%2837%29.png</image:loc>
      <image:title>FIELD NOTES - Refresh or Rebrand? How to Know What Your Evolving Business Really Needs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/650b7d38-4699-48ad-b71b-677a5dcc8bdd/DGB++PINTEREST+PINS+2025+%2888%29.png</image:loc>
      <image:title>FIELD NOTES - Refresh or Rebrand? How to Know What Your Evolving Business Really Needs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/04733224-572b-4443-9c91-37473b556953/DGB++PINTEREST+PINS+2025+%2889%29.png</image:loc>
      <image:title>FIELD NOTES - Refresh or Rebrand? How to Know What Your Evolving Business Really Needs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/how-to-run-your-marketing-department-as-one-person</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/94a9d771-8a3c-4f7d-880b-a0131aa06f73/Guidetostructuringmarketingasoneperson.png</image:loc>
      <image:title>FIELD NOTES - How To Run Your Marketing Department As One Person - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/77266262-ff05-40b3-a2d0-9fc6515918b8/solo+marketing+challenges.png</image:loc>
      <image:title>FIELD NOTES - How To Run Your Marketing Department As One Person - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/c527bd30-ab3b-4ad9-9d5d-eb8b70b4e2e4/The+3-Layer+Marketing+Planning+Rhythm.png</image:loc>
      <image:title>FIELD NOTES - How To Run Your Marketing Department As One Person - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/how-to-set-ethical-pricing-for-your-online-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/4a60ba5e-3025-4f91-b625-2119ed7729ec/DGB+BLOG+%282%29.png</image:loc>
      <image:title>FIELD NOTES - Mastering Ethical Pricing: A Guide for Modern Online Businesses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/4cfc99c6-cd24-4724-8928-ad51aded3ecb/DGB+IG+POSTS+%2839%29.png</image:loc>
      <image:title>FIELD NOTES - Mastering Ethical Pricing: A Guide for Modern Online Businesses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/275da3b6-2791-45dc-8f11-07b57b92982b/DGB+IG+POSTS+%2840%29.png</image:loc>
      <image:title>FIELD NOTES - Mastering Ethical Pricing: A Guide for Modern Online Businesses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/how-to-grow-your-small-business-on-pinterest-in-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/c123641b-286f-44ec-a9e6-953756c9a8d0/Copy+of+HAUS++Social+Media+%289%29.gif</image:loc>
      <image:title>FIELD NOTES - How To Grow Your Small Business On Pinterest in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/2a44685c-1503-4b1e-a6f1-ac63b025d4a8/Copy+of+HAUS++Social+Media+%289%29.png</image:loc>
      <image:title>FIELD NOTES - How To Grow Your Small Business On Pinterest in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/24cba6ef-17fc-447c-b7f5-03264233c15e/Copy+of+HAUS++Social+Media+%2810%29.gif</image:loc>
      <image:title>FIELD NOTES - How To Grow Your Small Business On Pinterest in 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/organically-grow-your-small-business-in-2023-with-a-creative-content-distribution-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/f34daecf-e66f-4f94-81ce-12156ce7c23e/DGB+BLOG+BANNERS+%2821%29.png</image:loc>
      <image:title>FIELD NOTES - Diversify Your Content Distribution Strategy for Creative Freedom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/a61fe752-22d2-4862-ba98-6de8ab388f46/DGB++PINTEREST+PINS+2025+%2825%29.png</image:loc>
      <image:title>FIELD NOTES - Diversify Your Content Distribution Strategy for Creative Freedom - Why You Need a Content Distribution Strategy</image:title>
      <image:caption>Social media burnout is real, and so is the instability of relying too heavily on one platform. A robust content distribution strategy: Increases Visibility: By distributing content across diverse channels, you reach new audiences without depending on a single algorithm. Supports Longevity: Repurposing and redistributing content creates a sustainable workflow that saves time and energy. Gives You Freedom: You can focus on platforms and methods that bring you joy and align with your values, instead of chasing trends. Builds Trust: Showing up consistently in different places strengthens your audience's connection to your brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/53a20a4a-bec0-4bda-b6fc-1de54b114699/DGB+BLOG+BANNERS+%2822%29.png</image:loc>
      <image:title>FIELD NOTES - Diversify Your Content Distribution Strategy for Creative Freedom - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/take-your-marketing-to-the-next-level-with-great-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/61b0e9f2-8250-464e-b2df-918f3089b71f/DGB+PINTEREST+2024+-+2024-10-20T153744.643.png</image:loc>
      <image:title>FIELD NOTES - Elevate Your Marketing with Authentic Branding in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/512908d8-cd24-4493-beee-3b8c915ecb5f/DGB+PINTEREST+2024+-+2024-10-20T153530.204.png</image:loc>
      <image:title>FIELD NOTES - Elevate Your Marketing with Authentic Branding in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/create-an-unforgettable-experience-with-customer-journey-touch-points</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/10eaa0f4-7c72-4d90-b476-89f773268601/DGB+BLOG+BANNERS+%2833%29.png</image:loc>
      <image:title>FIELD NOTES - Creating a Human-Centered Marketing Journey: How to Build Trust Without Salesy Tactics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/a96fa17d-48a4-4f55-ae78-fadfc5354b02/DGB++PINTEREST+PINS+2025+%2873%29.png</image:loc>
      <image:title>FIELD NOTES - Creating a Human-Centered Marketing Journey: How to Build Trust Without Salesy Tactics - 2. The “Tell Me More” Moment</image:title>
      <image:caption>Now that they know you exist, they’re curious. This is when they start leaning in a little closer, trying to get a sense of who you are and what you’re all about. Think about how you decide whether to follow someone on social media or sign up for an email list. You’re usually looking for a mix of: Relevance (Does this person get me?) Trust (Do they actually know what they’re talking about?) Vibes (Do I like how they show up in the world?) To help guide people deeper into your world, you might: Create content that speaks directly to their questions, struggles, or dreams. Share behind-the-scenes glimpses of your process. Offer a freebie that feels like a natural next step (a guide, a challenge, a quiz—something fun and useful!). Invite them into your community, whether that’s an email list, a private group, or just a deeper conversation on social.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/ed5a515c-8300-47f8-9681-00db2c1b0859/DGB++PINTEREST+PINS+2025+%2874%29.png</image:loc>
      <image:title>FIELD NOTES - Creating a Human-Centered Marketing Journey: How to Build Trust Without Salesy Tactics - 4. The “Beyond the Purchase” Experience</image:title>
      <image:caption>One of the biggest mistakes businesses make is focusing only on getting people to buy—without thinking about what happens after. The real magic happens when someone feels like their experience with you was so good, they want to stick around and bring others into your world. Ways to nurture relationships after someone buys: A heartfelt thank-you message (not just a receipt!). A follow-up email with useful next steps. An easy way to ask questions or get support. A surprise bonus, just because (but not something you dangle as a bonus to get them to purchase!) A referral or loyalty program that feels like a genuine “thank you.” Think of it like hosting a great dinner party—people should leave feeling so good about the experience that they can’t wait to come back (and bring friends next time!).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/cc573f9e-6ebd-4d1c-be91-516090471e3e/DGB+BLOG+BANNERS+%2834%29.png</image:loc>
      <image:title>FIELD NOTES - Creating a Human-Centered Marketing Journey: How to Build Trust Without Salesy Tactics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/how-to-practice-personalized-marketing-without-exploiting-your-audience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/45895cb3-6daf-4e75-8162-832218e5db4a/DGB+BLOG+BANNERS+%2835%29.png</image:loc>
      <image:title>FIELD NOTES - Ethical Personalized Marketing: How to Build Trust Without Exploiting Your Audience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/3d823d1b-57b0-4896-b823-95a66e24e703/DGB++PINTEREST+PINS+2025+%2879%29.png</image:loc>
      <image:title>FIELD NOTES - Ethical Personalized Marketing: How to Build Trust Without Exploiting Your Audience - The Benefits of Ethical Personalization</image:title>
      <image:caption>Stronger Relationships, More Impact When personalization is rooted in integrity, it allows you to: Build genuine connections with your audience. Create more relevant, meaningful experiences. Improve brand trust and reputation. Attract aligned customers who truly resonate with your brand. Increase engagement and retention through authentic interactions. People don’t want to feel like data points. They want to feel like valued members of a community.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/different-types-of-success-metrics-to-measure-in-your-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/the-difference-between-a-business-and-a-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/839003e1-42c0-4fec-a9c9-34adba342e7c/DGB+BLOG+BANNERS+%2820%29.png</image:loc>
      <image:title>FIELD NOTES - What’s the Difference Between a Business and a Brand? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/f6375dd0-ae79-4861-bee4-88fcc7d6f38d/HORIZONTAL+DGB+BANNERS.png</image:loc>
      <image:title>FIELD NOTES - What’s the Difference Between a Business and a Brand? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/a09468f1-fcb2-4403-b316-2ee479301daa/HORIZONTAL+DGB+BANNERS+%281%29.png</image:loc>
      <image:title>FIELD NOTES - What’s the Difference Between a Business and a Brand? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/how-to-set-up-an-editorial-calendar-for-your-online-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/dde5f671-c2ca-4a77-93b4-e79735d26415/DGB+BLOG+BANNERS+%2819%29.png</image:loc>
      <image:title>FIELD NOTES - A Creative’s Guide to Building a Values-Aligned Editorial Calendar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/666a1b4a-821f-48d3-819e-e7277da6347d/DGB++PINTEREST+PINS+2025+-+2025-06-08T094219.525.png</image:loc>
      <image:title>FIELD NOTES - A Creative’s Guide to Building a Values-Aligned Editorial Calendar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/9b7a2ca7-bb28-4e4b-a604-a0a1f15aab47/DGB++PINTEREST+PINS+2025+-+2025-06-08T095758.530.png</image:loc>
      <image:title>FIELD NOTES - A Creative’s Guide to Building a Values-Aligned Editorial Calendar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/4-steps-to-creating-an-effective-brand-awareness-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/61d507c3-bd94-4dca-aa43-e7ea728af7c2/DGB++PINTEREST+PINS+2025+-+2025-06-08T084136.111.png</image:loc>
      <image:title>FIELD NOTES - How to Build a Memorable Brand: 4-Step Brand Awareness Strategy for 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/75217024-3c19-4877-b598-643562eba99f/DGB++PINTEREST+PINS+2025+-+2025-06-08T090405.264.png</image:loc>
      <image:title>FIELD NOTES - How to Build a Memorable Brand: 4-Step Brand Awareness Strategy for 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/inclusive-design-and-branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/ec00cd56-5be4-4bdf-91dc-fdcd09846cbd/DGB+PINTEREST+2024+-+2024-12-07T102031.318.png</image:loc>
      <image:title>FIELD NOTES - Gender Inclusion in Design: Embracing Diversity and Breaking Stereotypes - Why It Matters More Than Ever:</image:title>
      <image:caption>Representation Equals Connection: People connect with brands that make them feel seen and valued. Gender-inclusive design helps create that connection by acknowledging the spectrum of identities. Ethical Responsibility: As creators, we must advocate for equity, not perpetuate exclusion or bias. Innovation through Inclusion: Breaking free from gendered norms opens the door to creative, boundary-pushing designs that resonate deeply with audiences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1666364643282-R6IRCQ2CSFZB3PTXEKSU/image-asset.png</image:loc>
      <image:title>FIELD NOTES - Gender Inclusion in Design: Embracing Diversity and Breaking Stereotypes - Common Ways Gender Stereotypes Show Up in Design:</image:title>
      <image:caption>Color Palettes: Associating blue with masculinity and pink with femininity, perpetuating outdated ideas. Typography: Using bold, sharp fonts for men and thin, cursive fonts for women. Shapes and Textures: Hard-edged shapes are seen as “masculine,” while soft, fluid designs are considered “feminine.” Imagery: Representing men and women with stereotypical physical features, occupations, or behaviors. Product Marketing: “For him” and “for her” labeling reinforces binary norms. These patterns not only limit design possibilities but also exclude people who don’t identify with traditional gender binaries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1666364644910-DS89V1L97NO2CZL9QIES/image-asset.png</image:loc>
      <image:title>FIELD NOTES - Gender Inclusion in Design: Embracing Diversity and Breaking Stereotypes - Examples of Gender-Inclusive Design</image:title>
      <image:caption>Here are some brands and ideas showcasing gender inclusion done right: Clothing Brands: Brands like TomboyX and Wildfang design clothing that transcends traditional gender categories, offering inclusive sizing and styles. Beauty and Wellness Products: Companies like Fluide create makeup marketed for everyone, using diverse models and playful designs. Technology: Tech brands using clean, neutral interfaces and diverse stock imagery to reflect their commitment to inclusion. Product Packaging: Using minimal, non-gendered designs that focus on the product’s value rather than its target demographic.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/ethical-business-standards-for-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/342454e9-7f1f-4332-9db3-345b861fabbb/DGB+BLOG+%2838%29.png</image:loc>
      <image:title>FIELD NOTES - The Ins and Outs of Crafting a Code of Ethics for Your Business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/d311f141-4b00-4290-b34a-417903e8627e/Code+of+ethics+example</image:loc>
      <image:title>FIELD NOTES - The Ins and Outs of Crafting a Code of Ethics for Your Business - Five tips to help a small business start crafting a code of ethics:</image:title>
      <image:caption>Identify Core Values: Begin by listing the values that are most important to your business, such as integrity, respect, sustainability, or inclusivity. These values will form the foundation of your code of ethics and guide all decisions and actions. Involve Your Team: Gather input from those directly involved in your brand to ensure that your code of ethics reflects the perspectives and needs of everyone involved in your business. This collaboration helps create a code that is truly representative of your company culture. Define Key Ethical Principles: Translate your core values into specific ethical principles like honesty, transparency, accountability, and fairness. Outline what each principle means for your business and how it should be applied in daily operations. Create Clear Guidelines for Decision-Making: Provide practical examples of how to apply each ethical principle in real situations. For instance, if transparency is a key principle, explain how to communicate with customers clearly and honestly about products, services, or policies. Commit to Regular Review and Updates: Ethics evolve, and so should your code. Set a schedule to review your code of ethics regularly to ensure it remains relevant, aligns with your business’s growth, and adapts to any changes in industry standards or societal expectations. These tips will help lay a strong foundation for a code of ethics that genuinely reflects your small business’s values and supports ethical growth.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/brand-photoshoot-ideas-how-to-take-your-own-brand-photos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/e9da2a70-9bdd-4bec-af2e-643d891abaef/DGB+PINTEREST+2024+-+2024-12-07T093537.676.png</image:loc>
      <image:title>FIELD NOTES - Brand Photoshoot Ideas: How to DIY Your Brand Photos - Common Challenges with Brand Photoshoots</image:title>
      <image:caption>Before diving into the DIY approach, let’s acknowledge some common struggles business owners face with brand photography: Budget Constraints Professional photoshoots can be expensive, often making them inaccessible for small businesses or individuals with limited budgets. Feeling Uncomfortable in Front of the Camera Many people feel awkward posing for photos or struggle to convey their true personality when someone else is behind the lens. Lack of Creative Direction It’s easy to feel overwhelmed by the endless choices: What should I wear? Where should I shoot? What vibe should I aim for? Overwhelm with Planning Coordinating outfits, locations, and props can quickly feel like a full-time job. Not Knowing Where to Start Without a clear plan or vision, brand photoshoots can end up feeling scattered or failing to deliver the desired results.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1666364666729-2D9IQMATMWXX3XVVR7CE/image-asset.jpeg</image:loc>
      <image:title>FIELD NOTES - Brand Photoshoot Ideas: How to DIY Your Brand Photos - DIY Brand Photoshoot Examples</image:title>
      <image:caption>Here are some fun and creative ways to add depth and personality to your DIY shoot: Create a Theme: Choose a concept like “a day in the life” or “behind the scenes” to tell a story. Play with Nature: Shoot outdoors with flowers, trees, or water for a fresh, organic feel. Use Everyday Objects: Turn ordinary items (like your favorite mug or sketchpad) into storytelling props. Show Your Process: Capture photos of yourself working on a project, crafting, or brainstorming.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/df47c2e3-6765-4c6d-9dd3-30e961bb183a/DGB+PINTEREST+2024+-+2024-12-07T093301.819.png</image:loc>
      <image:title>FIELD NOTES - Brand Photoshoot Ideas: How to DIY Your Brand Photos - Make It Fun and Meaningful</image:title>
      <image:caption>A DIY photoshoot doesn’t have to feel like a chore. Turn it into an opportunity to connect with yourself and your brand: Play Music: Create a playlist that boosts your confidence and gets you in the zone. Bring a Friend: Having someone you trust behind the scenes can add support and fun to the process. Celebrate Your Authenticity: Embrace imperfections—they’re what make you relatable and real.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/ygkh9odzi74damnmye69pu4ncm0w55</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/2a8b3293-f0c1-482a-adb4-1c86ef1f8137/DGB+PINTEREST+2024+-+2024-12-22T090600.856.png</image:loc>
      <image:title>FIELD NOTES - Thinking Beyond Sustainability: Why Businesses Must Embrace Regeneration and Restoration - What Is Sustainability?</image:title>
      <image:caption>Sustainability is about maintaining balance—ensuring that we meet present needs without compromising the ability of future generations to meet theirs. It emphasizes minimizing harm and reducing waste, seeking to sustain current systems for as long as possible. While sustainability is a great goal, it often overlooks a critical truth: the systems we are trying to sustain are not designed for long-term survival. Many business practices are rooted in extraction, exploitation, and short-term profit, leaving little room for equity, health, or restoration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/b9c421e1-4792-47f2-b8bf-24454d854f4c/DGB+PINTEREST+2024+-+2024-12-22T091417.540.png</image:loc>
      <image:title>FIELD NOTES - Thinking Beyond Sustainability: Why Businesses Must Embrace Regeneration and Restoration - In business, regeneration looks like:</image:title>
      <image:caption>Environmental Renewal: Investing in practices that restore ecosystems, such as reforestation, water conservation, or soil restoration. Economic Empowerment: Supporting fair trade, living wages, and equitable opportunities for underrepresented communities. Social Connection: Building products, services, or experiences that strengthen communities and foster trust, collaboration, and mutual aid. Resilient Design: Developing systems that can adapt and improve over time, ensuring long-term stability and growth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/9a0c2806-6be5-4a8e-8687-fb5fc6761d78/DGB+PINTEREST+2024+-+2024-12-22T091912.546.png</image:loc>
      <image:title>FIELD NOTES - Thinking Beyond Sustainability: Why Businesses Must Embrace Regeneration and Restoration - The Relationship Between Regeneration and Restoration for Small Business Owners and Solopreneurs</image:title>
      <image:caption>Both approaches require a mindset shift—from thinking in terms of “what’s easiest and most profitable right now” to embracing a long-term vision of value creation that benefits your business, your community, and the planet. By adopting this cyclical approach, you’re not only creating a stronger foundation for your business but also contributing to a more sustainable and supportive world—one small step at a time.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/the-phases-of-business-development-and-why-you-need-to-know-which-phase-youre-in</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/08f5dc3e-40de-44fb-b811-827922f9551b/DGB+SQUARE+WEBSITE+ASSETS+%2869%29.png</image:loc>
      <image:title>FIELD NOTES - The Four Stages of Business Development: When to Seek Branding and Marketing Support - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/what-is-sustainable-business-and-why-you-need-sustainability-built-into-your-business-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1666364776184-8NB3N8AKZNUPE4YS8EO5/image-asset.png</image:loc>
      <image:title>FIELD NOTES - What It Means to Practice Sustainable Business and How To Build Sustainability Into Your Business Strategy - To become a truly sustainable business, integrate the following initiatives into your strategy:</image:title>
      <image:caption>Health and Well-Being: Prioritize the health and safety of everyone connected to your business, including employees, customers, and community members. Diversity, Equity, and Inclusion: Build a culture that values and uplifts underrepresented voices. Waste Reduction: Implement strategies to minimize waste, such as using recyclable materials and adopting energy-efficient operations. Transparency: Share your sustainability goals, practices, and progress openly with stakeholders. Accountability: Regularly measure and report your impact on people and the planet. Collaboration: Partner with other businesses and organizations to amplify sustainability efforts. Responsible Innovation: Focus on creating products and services that align with sustainability goals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1666364777282-B4ZHNZ8P666TWHPHPVUM/image-asset.png</image:loc>
      <image:title>FIELD NOTES - What It Means to Practice Sustainable Business and How To Build Sustainability Into Your Business Strategy - How to Integrate Sustainability Into Your Business Strategy…</image:title>
      <image:caption>Define Your Purpose Start by outlining a clear mission and vision that align with sustainability. What role does your business play in creating a better world? How can you embed sustainability into your operations? Measure Your Impact Use metrics to track your progress. Conduct audits to identify areas where you can reduce waste, improve efficiency, or make more equitable decisions. Adopt the Triple Bottom Line Prioritize People, Planet, and Profit equally. This framework ensures that your business decisions benefit society and the environment as well as your bottom line. Engage Employees and Stakeholders Build a culture of sustainability within your organization. Offer training, incentivize sustainable behaviors, and involve employees in sustainability initiatives. Communicate Your Efforts Share your sustainability journey with your audience. Highlight milestones, goals, and the positive impact your business is making.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/what-is-conscious-business-and-how-practicing-it-can-positively-impact-the-world</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1666364779376-MRKCBPYPZI6MGCAGZQ54/image-asset.png</image:loc>
      <image:title>FIELD NOTES - What is Conscious Business? A Guide to Purpose-Driven Impact - The Old Paradigm Of Business</image:title>
      <image:caption>The parts that are addressed to make up the old paradigm of business as listed on the image to the left are traditional modes of operation for many businesses today. The ripple effect these traditions have on society and the planet can be felt by every single person regardless of your social, economic, political, cultural, religious or otherwise status. Though we can all experience the consequences of these outdated norms for practicing business, these parts addressed do not impact us all the same way. These parts uphold systems of inequity, oppression, marginalization and supremacy. Those who benefit from the upholding of those systems tend to be those with the most power and pull to keep these traditions alive and well, often at the cost of those who are largely not benefiting from this model.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/1666364780923-UEBIGCDKTPTJJKUAQYL9/image-asset.png</image:loc>
      <image:title>FIELD NOTES - What is Conscious Business? A Guide to Purpose-Driven Impact - The Conscious Business Model</image:title>
      <image:caption>Say that the native plant that was removed was a fruiting plant that native birds depend on for food. As the native plant was removed, so was the native birds primary food source. As the native bird’s population declines as a result, this also then impacts the surrounding ecosystem for birds are largely responsible for redistributing seeds that support the population of plants (which ultimately can impact other creatures’ food sources, decreasing their population as well). Now also say that the non-native plant introduced in place of the native plant is invasive. Invasive, non-native plants are notorious for causing harm to ecosystems, from taking over land and killing off other plants in the process to even harming the wildlife in the area. When we take invasive approaches to business that can harm society or the planet, we set off a chain reaction of negative consequences. This is why practicing conscious business is not just a feel-good idea, but a critical one for it protects and preserves the well-being of the collective.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.dogoodbiz.studio/field-notes/brand-strategy-how-to-cultivate-an-ethical-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/61cc4cd8-0371-45a2-a75f-8ecd079ea0a7/DGB+BLOG+%2836%29.png</image:loc>
      <image:title>FIELD NOTES - The Role of Branding in Shaping Consumer Behavior and Societal Norms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62cdfe749f8b9b730b881fbe/12e6437f-462c-407b-91f7-947af6e1bfe2/DGB+PINTEREST+2024+-+2024-10-12T110838.169.png</image:loc>
      <image:title>FIELD NOTES - The Role of Branding in Shaping Consumer Behavior and Societal Norms - Signs of an unethical brand to watch out for:</image:title>
      <image:caption>Makes false, exaggerated, or untrue claims (about products, services, production, intent, impact) Distortion of facts (as a way of making the brand more desirable) Neglecting to tell the truth (hiding the truth because it could discredit the brand) Fear, anxiety, stress-triggering tactics Plagiarism, copying, and stealing Exploitation (as a means of profit) Appropriation (taking from what is not yours for profit) Shaming (as a means to guilt consumers into purchasing) Unrealistic, altered imagery (to portray a brand image that is deemed to create the most profit) High-pressure sales environments (as a means for increasing profit quickly) Exclusivity and in-accessibility (perpetuating systems of oppression) Upholding Racism and White Supremacy Subjective branding instead of objective Unethical persuasion (persuasion not focused on the best interest of society/planet) Luxury branding that plays into a harmful/supreme image of power, wealth, beauty, success Lack of diversity, representation, or acknowledgment of identities outside of your own</image:caption>
    </image:image>
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